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In January 1999, NorthStar Bank of Texas was formed, growing from a small, two-branch entity known as the Lake Cities State Bank to a bank built for all of Denton County. With a new name and dreams of expansion, NorthStar needed an identity, a look and a brand, to take them from small to big.

http://www.darkhorseproductions.com/case-studies/northstar-bank.html

McDonald's: TV Commercial | Villing & Company Inc. - Marketing, Public Relations, Web Site

McDonald’s Situation South Bend and The University of Notre Dame hosted the McDonald’s All-American High School Basketball Game, one of the most prestigious events in amateur sports. Proceeds of the game benefited South Bend and Fort Wayne Ronald McDonald Family Rooms.

http://www.villing.com/work/case-studies/030

Case Studies

Awareness of and interest in “The Golden Compass” among those exposed to full-screen mobile ads for the film increased significantly, according to the results of a mobile advertising campaign by Greystripe and New Line Cinema. more »

http://www.marketingcharts.com/category/topics/case-studies/

Design Council | Case studies | All case studies | Parent Know How

Communicating government education policy to lower income, hard-to-reach parents, was never going to be an easy task. Many are time-poor and don’t have access to the internet. TV advertising is costly but its impact is short-lived.

http://www.design-council.org.uk/en/Case-Studies/All-Case-Studies/Parent-Know-How/?print=true

SB Informer: Tutorials: Case Study: Joe's Redhots

Joe's Redhots, a hotdog cart selling to office workers, wanted to use popular media such as TV, radio, and newspapers to advertise, along with promotional free product samples and coupons.

http://www.sbinformer.com/tutorials/marketing_your_product/promotion/planning_promotional/setting_a_marketing/case_study/main.html