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Design Council | Case studies | All case studies | Vitacress
Hampshire-based Vitacress was a well-established supplier of own label salads to European supermarkets when it took the decision to launch its own range of products. Its challenge was making its products stand out in supermarkets… In 2001 Vitacress wanted to build its business.
http://www.design-council.org.uk/en/Case-Studies/All-Case-Studies/Vitacress/
Wagner Creative Group: Pfaff Protective Case Study
PFAFF Protective Group provides discrete, highly-effective strategic security and private investigation services for corporations, entertainment individuals and law firms.
SB Informer: Tutorials: Case Study: Whole Planet Beverages
Whole Planet Beverages, Inc., wants to determine the correct product pricing for a new 12-ounce bottled flavored tea beverage distributed through DSD (Direct Store Delivery) distributors. The optimum price will:
Design Council | Case studies | All case studies | Vitacress | Choosing a packaging designer
Having decided to establish itself as a consumer brand, Vitacress could at last begin to take control of the marketing and appearance of its products on the supermarket shelf.
Design Council | Case studies | All case studies | Vitacress | Launching the product
Vitacress Baby Leaf Salad was launched in Portugal in August 2003. No fanfare, no additional promotion, no dedicated marketing push. The product was put on the shelves – and Vitacress waited to see what would happen.
http://www.design-council.org.uk/en/Case-Studies/All-Case-Studies/Vitacress/Launching-the-product/
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Wagner Creative Group: Dagan Catalog Case Study
When Jeff Dagan, owner of Dagan Industries, approached Wagner Creative to design a high-end catalog he knew the deadline was tight. The photography needed to be color corrected and the the catalog needed to be completed and in his hands in 31 days.
Wagner Creative Group: Natural Balance Case Study
Wagner Creative was given the task of updating the brand and giving the company a fresh new look. By using color coordination for the different categories of products, WCG was able to reach an easily understandable package theme that the consumer can recognize and feel confident about.
Wagner Creative Group: KROL Vodka Case Study
A favorite of the Polish aristocracy since the early 1820's, KRÖL (from the Polish word for "king") is an exceptionally pure, luxuriously smooth, and clearly superior vodka - a regal addition to any bar.
Design Council | Case studies | All case studies | McCain Oven Chips
In the mid-2000s a surge in concerns over obesity and poor diets led to a backlash against chips. For market leader McCain Oven Chips, this led to falling sales and increasingly negative product connotations with consumers
http://www.design-council.org.uk/en/Case-Studies/All-Case-Studies/McCain-Oven-Chips/
Design Council | Case studies | All case studies | Innocent Drinks
From its humble beginnings as a stall at a small music festival in 1998, Innocent has grown into an international brand with a turnover of £76 million.
http://www.design-council.org.uk/en/Case-Studies/All-Case-Studies/Innocent-Smoothies/
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