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Case study of Wiley Publishing and Lyris ListManager
The Wiley Publishing portfolio includes best-selling brands in both the consumer and technology areas, such as For Dummies, Betty Crocker, Bible, CliffsNotes, Frommer's, the Unofficial Guide, Visual, Weight Watchers, and Webster's New World.
http://www.lyris.com/resources/casestudies/casestudy_wileypub.html
Design Council | Case studies | All case studies | Vitsoe
Vitsœ calls itself ‘resolutely unfashionable’, but by ignoring the vagaries of fashion and focusing on one timeless, versatile product, it has turned near financial ruin into commercial success.
http://www.design-council.org.uk/en/Case-Studies/All-Case-Studies/Vitsoe/
Case study of Atkins Nutritionals and Lyris ListManager
Best-selling author Dr. Robert Atkins founded Atkins Nutritionals, Inc. in 1989 to help people enjoy healthier lives by changing the way the world eats. Today, the company continues to provide innovative nutritional and informational products based on controlled carbohydrate nutritional science.
http://www.lyris.com/resources/casestudies/casestudy_atkins.html
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