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ordered by relevance and dateCase Study: How Zomba Records uses Lyris ListHosting to propel a preteen music movement
Founded in 1975 by Clive Calder and Ralph Simon, the Zomba Label Group is home to a dazzling number of today's leading recording artists including Britney Spears, *NSYNC, Outkast, R. Kelly, and the Backstreet Boys.
Mueller Communications, Inc. - A Milwaukee PR firm offering public relations, public affairs,
Challenge Marshall & Ilsley Corp. (M&I) puts great value in the training and development of its employees to build strong teams and enhance communication as part of their corporate culture.
http://www.muellercommunications.com/casehistories/casestudy15.html
Gillette Fusion Case Study - i-level
Gillette had just launched the first ever six blade razor (five on the front; one on the back) – a big leap forward in shaving technology. We knew that journalists would be going online to find out more about the product.
http://www.i-level.com/case-studies/gillette-fusion-case-study
Concept Company Case Studies: Barco Graphics
The Situation Barco Graphics of Gent, Belgium was a prepress technology company with sales and service offices in Atlanta, GA and Dayton, OH. Barco produced advanced design and prepress software for the commercial printing and publishing industries.
http://www.conceptcompany.com/Concept_Company_case_studies/BARCO_case_study.html
Case Studies
Awareness of and interest in “The Golden Compass” among those exposed to full-screen mobile ads for the film increased significantly, according to the results of a mobile advertising campaign by Greystripe and New Line Cinema. more »
http://www.marketingcharts.com/category/topics/case-studies/
Mueller Communications, Inc. - A Milwaukee PR firm offering public relations, public affairs,
Challenge A Wisconsin-based movie producer approached Mueller Communications to build national awareness and publicity for an independent, fictional film regarding the pharmaceutical industry prior to its Midwest, national and international premieres.
http://www.muellercommunications.com/casehistories/casestudy03.html
The Royal Marine Commando Extreme Sports Challenge - recruiting the best
The previous Royal Marines advertising campaign was hard-hitting and played on the elite nature of the Marines with the strap line “99.9% of people need not apply”. Unfortunately this actually put off a lot of people who had the right qualities.
Concept Company Case Studies: Barco Graphics
The Results Within six months of launching the PostScript campaign, BARCO sales increased over 60%. Within twelve months, sales increased an additional 40%.
http://www.conceptcompany.com/Concept_Company_case_studies/BARCO_case_study2.html
Talk to FRANK - COI - Case Study - i-level
The problem was that teenagers were no longer spending a lot of time on the phone or meeting face to face with their friends. They were spending the majority of their time chatting on instant messaging services such as MSN.
http://www.i-level.com/case-studies/talk-to-frank-coi-case-study-i-level
Orange Social Media Case Study - i-level
Orange wanted to encourage a youth audience to become more actively engaged with this year’s BAFTA Film Awards. This age group loves film and many film communities have developed online.
http://www.i-level.com/case-studies/orange-social-media-case-study
