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Reckitt consolidates US$1.3 bn in media

News  |  www.marketing-interactive.com | 53 minutes ago

Marketing, GLOBAL, MEDIA, Reckitt consolidates US$1.3 bn in media, Appointments Marketing Media Advertising Online Advertising, New business wins Advertising Agency Client,

http://www.marketing-interactive.com/news/16586

WebVisible: Small business search spend up 91% YoY

News  |  www.bizreport.com | 1 hour 5 minutes ago

Small businesses spent 93% more on search in Q3 2009 than they did in the second quarter, according to a new report from online marketing campaign management firm WebVisible.

http://www.bizreport.com/2009/11/webvisible_small_business_search_spend_up_91_yoy.html

Buyers Guide: Choosing a Marketing Agency

News  |  www.approvedindex.co.uk | 1 hour 8 minutes ago

No matter how good your product or the service you are offering is, it will not build up the profile it deserves unless it stands out amongst its competitors in the marketplace.

http://www.approvedindex.co.uk/indexes/MarketingAgencies/articles/choosing-a-marketing-agency.aspx?page=1

Don’t Strike the Captain Morgan Pose in Social Media | Direct Marketing (evolution)

Press Release  |  www.catalystdirect.com | 2 hours 35 minutes ago

While reading the recent stories about Captain Morgan’s guerrilla marketing effort with the NFL, I realized that we’re often tasked with similar objectives

http://www.catalystdirect.com/2009/11/24/don%e2%80%99t-stike-the-captain-morgan-posein-social-media/

Marketing a new festival for industry

News  |  business.scotsman.com | 4 hours 4 minutes ago

Marketing a new festival for industry - A NEW festival for the marketing industry is being launched alongside Edinburgh's main festival season this summer. The Marketing Society will unveil plans for the new event showcasing Scotland's marketing talent tonight at its annual St Andrew's dinner.

http://business.scotsman.com/6983/Marketing-a-new-festival-for.5854007.jp

 

'Jon & Kate Plus 8' Airs Final Episode

News  |  adage.com | 4 hours 27 minutes ago

Jon and Kate Gosselin had their last-ever episode of "Jon and Kate Plus 8" on TLC Monday night.

http://adage.com/mediaworks/article?article_id=140733

Bankrupt FairPoint hires ad firms

News  |  www.sfgate.com | 5 hours 4 minutes ago

FairPoint Communications, struggling to emerge from bankruptcy, has hired two Maine firms to beef up marketing and communications. The phone company has hired Portland-based Garrand and the VIA Group to help get the word out about its services. Garrand will...

http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2009/11/24/financial/f115915S57.DTL&feed=rss.business

How to Increase Sales by Discerning User Intent from Search Terms - Brad Geddes (5:05)

News  |  www.wilsonweb.com | 5 hours 16 minutes ago

In this video interview, search marketing expert Brad Geddes explains the importance of discerning user intent in the search terms they use to get to your site. By matching your landing pages with user intent you can increase sales by providing the information customers need before they buy.

http://www.wilsonweb.com/paid-search/geddes-user-intent.htm

Coldwater Creek Announces Third Quarter 2009 Results

Press Release  |  www.prnewswire.com | 6 hours 40 minutes ago

SANDPOINT, Idaho, Nov. 24 /PRNewswire-FirstCall/ -- Coldwater Creek Inc. (Nasdaq: CWTR) today reported financial results for the three- and nine-month periods ended October 31, 2009. Third quarter net loss was $34.0 million, or $0.37 per share, which includes the following items:

http://www.prnewswire.com/news-releases/coldwater-creek-announces-third-quarter-2009-results-72868852.html

Guest Post: Social Media Marketing is Swiss Cheese

News  |  www.siliconvalleywatcher.com | 6 hours 51 minutes ago

By Hugh Burnham, Co-CEO, Gutenberg CommunicationsThe Internet has become overrun with trends, tips, and how-tos for social media marketing. If one were to spend a lifetime absorbed in social media marketing content, one would emerge a mindless zombie repeating buzzwords like engagement, two-way

http://www.siliconvalleywatcher.com/mt/archives/2009/11/guest_post_soci.php

 

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