Internet Advertising Industry News & Blogs

Industry News & Blogs

Facebook plays ball with Madison Ave - FT.com
www.ft.com | 4 hours 29 minutes ago
Facebook is finally learning to speak the language of the advertising industry. It is giving out awards. The Facebook Studio Awards, to be bestowed in two weeks on agencies and brands that the company judges are using the social network effectively,

Optify platform helps ALM push traffic up by one-third - Advertising - BizReport
www.bizreport.com | Feb 14, 2012
A combination of search optimization and social media may be the key for brands moving forward. New data out from Optify shows an increase in both organic search traffic and in social media traffic for a brand using their multi-channel marketing suite of tools.

Hargreaves optimistic despite disappointing six months (From The Northern Echo)
www.thenorthernecho.co.uk | Feb 14, 2012
County Durham mining and haulage firm Hargreaves Services, expects to meet full-year profit expectations despite a

Yext Looks To Keep Local Ads In Sync - Pressed - Portfolio.com
www.portfolio.com | Feb 14, 2012
Howard Lerman said he bet on his company to become the hub that syncs local business listings. So far, the gamble is paying off in increased revenue.

nFluence Rounds up $3M to Create Avatars of Advertising | Xconomy
www.xconomy.com | Feb 14, 2012
Most consumers have made a bargain with the digital tools and services in their life: give me something useful, and I'll give up some of my information. Sure,

Tax Update Blog: What states can tax your Google Ads revenue?
www.rothcpa.com | Feb 9, 2012
Roth & Company, P.C. is a full-service CPA firm based in Des Moines serving clients throughout Iowa. We have clients in a variety of industries including Banking and Financial Services, Real Estate, Manufacturing, Distribution, and Software Design and Consulting. We serve clients ranging from small

Super Bowl Ads: Score One for the Doritos Baby | CRM Daily
www.crm-daily.com | Feb 9, 2012
The competition for the Super Bowl's best commercial was won, according to consumers, by an ad about a crafty grandma who slung a sling-wearing baby across the yard -- to snatch a bag of Doritos.

Inside Yahoo: Less Show, More Sell - WSJ.com
online.wsj.com | Feb 8, 2012
New Chief Executive Scott Thompson's plan for turning around Yahoo Inc. is beginning to take shape: He wants to push the Internet company away from its advertising roots, and get more of its revenue from fees and commissions, according to people familiar with the matter.

Online dating: the science of love at first byte - Business - CNBC TV - msnbc.com
www.msnbc.msn.com | Feb 8, 2012
Online dating sites advertise groundbreaking technology and sophisticated formulas and state-of-the-art programming to help you find your true soul mate. But does it work?

Mail Online revenue growth hits new high as print ads decline | Media | guardian.co.uk
www.guardian.co.uk | Feb 8, 2012
Website network's revenues increase 70% year on year while DMGT print advertising income continues to slide. By John Plunkett