Television Advertising Industry News & Blogs

Industry News & Blogs

Philadelphia and New Jersey Marketing Agency Expands New Jersey Presence | PRLog
www.prlog.org | Feb 14, 2012
Philadelphia and New Jersey Marketing Agency Expands New Jersey Presence. Sagefrog Marketing Group, a full service business-to-business marketing, interactive, public relations, and advertising agency, opens an office location in Princeton, NJ. - PR11798739

Budweiser ad panned by actors’ union - The Globe and Mail
www.theglobeandmail.com | Feb 13, 2012
ACTRA says agency hired more than 500 performers for less than ‘industry-standard pay’

Ad recall and propensity to purchase higher among tablet users - Mobile Marketing - BizReport
www.bizreport.com | Feb 9, 2012
A new survey from Nielsen reveals tablet users in the UK are more likely to accept advertising on their device than smartphone users and have better ad recall, too.

Spongecell Gets $10M Series B, Continues Growth in Ad Tech | Xconomy
www.xconomy.com | Feb 9, 2012
In the fast-evolving advertising arena, Spongecell is a prime example of how a hard pivot with different technology in place can transform a company's

Introduction to Video Production Services
www.approvedindex.co.uk | Feb 6, 2012
This article was written by Video Production Services provider Baker Media.These days video is all around us; we don’t just have television programmes

Shiv Singh: Super Bowl Marketing Playbooks -- Which Will Deliver the Win?
www.huffingtonpost.com | Feb 4, 2012
Arguably, this Sunday is one day in the year that can not only make or break an NFL player's career but also that of a major marketer.

Changing channels creates fuzzy picture for TV ads - FT.com
www.ft.com | Jan 25, 2012
Do not adjust your sets. The revolution under way in television could cause unexpected interference this year. Let us accept for a moment the contention of cable and satellite television companies that cord-cutting, the spectre of consumers

The Digital Push Pushes On | Six Pixels of Separation - Marketing and Communications Blog - By
www.twistimage.com | Jan 21, 2012
You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close...

London based Sports Revolution and Doha based Network Advertising and Events join hands | Network
www.ameinfo.com | Jan 14, 2012
Network Advertising & Events, one of the leading media and Events Company in Qatar has signed a partnership agreement with Sports Revolution, one of the largest media rights owners in UK football...

Diamonds are a girl (and a jeweller’s) best friend! (From The Bolton News)
www.theboltonnews.co.uk | Jan 12, 2012
PRESTONS of Bolton has enjoyed record Christmas trade and outperformed top national retailers.