Direct-to-Consumer Industry News & Blogs

Industry News & Blogs

As seen on TV: The golden age of infomercial advertising - The Globe and Mail
www.theglobeandmail.com | Dec 15, 2011
Social media and online campaigns may get the attention these days, but as direct marketers like Thane have proven, TV still has its place in the media buy

Online Printing Company 4OVER4.COM Announces 5% Discount on Catalog Printing ahead of Holiday
www.prlog.org | Nov 21, 2011
Online Printing Company 4OVER4.COM Announces 5% Discount on Catalog Printing ahead of Holiday Season. Online Printing Company 4OVER4.COM has launched a special 5% discount on all thanksgiving catalogs, Christmas catalogs, and other catalog prints purchased from its website ahead of the thanksgiving

ITV expects improved quarterly figures but downward forecast | Media | guardian.co.uk
www.guardian.co.uk | Nov 11, 2011
Broadcaster's third quarter hopes boosted by overseas revenues, but December's year-on-year advertising may fall 11%. By Mark Sweney

Retailers switch on to TV shopping - FT.com
www.ft.com | Sep 28, 2011
“The world is full of channel flickers.” Asked to explain the rise in TV shopping, Mike Hancox, chief executive of Ideal Shopping Direct, happily admits that couch potatoes are a key driver of sales. “We see huge spikes in calls following ad breaks

Store catalog iPad app launched by Google - Ecommerce - BizReport
www.bizreport.com | Aug 17, 2011
Forests will sigh with relief and sales of firelighters may rise following the announcement of a new iPad app from Google that enables retailers to digitize print catalogs to provide engaging and social shopping experiences.

Newsvine - Jane Fonda: QVC axed my appearance over politics
www.newsvine.com | Jul 16, 2011
Jane Fonda says she's been banished from QVC amid concerns about her political past. The network says it was a routine programming change.

Catalog App Catalogspree Removes Paper Costs For Retailers - Executive Style - Portfolio.com
www.portfolio.com | Jun 22, 2011
One of the latest trends in retail involves reimagining the paper catalog as an iPad app that stimulates the senses without requiring paper, ink, and postage costs for retailers.

Deepa Prahalad: Can Your Strategy Pass the Infomercial Test?
www.huffingtonpost.com | Jun 3, 2011
Infomercials manage to do something that big companies struggle with: they clearly communicate their value proposition and they tell a story on the consumer's terms.

ITV set to soar after World Cup factor kicks in - Scotsman.com Business
business.scotsman.com | Feb 27, 2011
ITV set to soar after World Cup factor kicks in - A STRONG rebound in television advertising is expected to help profits more than double at broadcaster ITV.<br />

ConsumerMan: Busting infomercial myths - Business - ConsumerMan - msnbc.com
www.msnbc.msn.com | Dec 15, 2010
Demand for “As Seen on TV” products is stronger than ever. TV-related shopping will hit a record $200 billion this year. That's a lot of ShamWows, Shake Weights and Belly Burners!