Interactive Television Industry News & Blogs

Industry News & Blogs

As seen on TV: The golden age of infomercial advertising - The Globe and Mail
www.theglobeandmail.com | Dec 15, 2011
Social media and online campaigns may get the attention these days, but as direct marketers like Thane have proven, TV still has its place in the media buy

ITV expects improved quarterly figures but downward forecast | Media | guardian.co.uk
www.guardian.co.uk | Nov 11, 2011
Broadcaster's third quarter hopes boosted by overseas revenues, but December's year-on-year advertising may fall 11%. By Mark Sweney

Incredible Discoveries Announces Search for Household & Kitchen Products | PRLog
www.prlog.org | Oct 13, 2011
Incredible Discoveries Announces Search for Household & Kitchen Products. Top direct response company offers unique go-to-market strategy and partnership opportunities. - PR11692573

Retailers switch on to TV shopping - FT.com
www.ft.com | Sep 28, 2011
“The world is full of channel flickers.” Asked to explain the rise in TV shopping, Mike Hancox, chief executive of Ideal Shopping Direct, happily admits that couch potatoes are a key driver of sales. “We see huge spikes in calls following ad breaks

Newsvine - Jane Fonda: QVC axed my appearance over politics
www.newsvine.com | Jul 16, 2011
Jane Fonda says she's been banished from QVC amid concerns about her political past. The network says it was a routine programming change.

Startup Quirky Offers Crowdsourced Inventions For Fathers Day On Hsn - Companies & Execs -
www.portfolio.com | Jun 17, 2011
HSN, perhaps known more for its segments on beauty products and baubles, featured a young entrepreneur who—just in time for Father’s Day—showed off gadgets and gizmos invented through the magic of crowdsourcing.

Deepa Prahalad: Can Your Strategy Pass the Infomercial Test?
www.huffingtonpost.com | Jun 3, 2011
Infomercials manage to do something that big companies struggle with: they clearly communicate their value proposition and they tell a story on the consumer's terms.

ITV set to soar after World Cup factor kicks in - Scotsman.com Business
business.scotsman.com | Feb 27, 2011
ITV set to soar after World Cup factor kicks in - A STRONG rebound in television advertising is expected to help profits more than double at broadcaster ITV.<br />

ConsumerMan: Busting infomercial myths - Business - ConsumerMan - msnbc.com
www.msnbc.msn.com | Dec 15, 2010
Demand for “As Seen on TV” products is stronger than ever. TV-related shopping will hit a record $200 billion this year. That's a lot of ShamWows, Shake Weights and Belly Burners!

BrandFreak: Kate Middleton's sapphire ring spawns imitators cheap and dear
www.brandfreak.com | Nov 23, 2010
A knock-offs popped up this past weekend on QVC for the recession-friendly price of just $39.54!