Reviews
Review: How to Viral Market
Viral marketing is (fairly) easy to define, but very difficult to accomplish successfully. Dr. Wilson reviews MarketingSherpa's How to Viral Market toolkit, the best book he has read on the nuts and bolts of developing a successful viral marketing campaign. Strongly recommended for serious
A book review of Hard Time | Hispanic Marketing & Public Relations website and podcast
Hard Time Life with Sheriff Joe Arpaio in America’s Toughest Jail A book review by Luisa Fournier-Padró Photos: Luisa M. Fournier-Padró, Skyhorse Publishing Publicity A British young man leading a structured life he planned would lead him in a VIP limousine straight to Wall Street took a
Review: Marketing with Video Report (MarketingSherpa)
This report is comprehensive, covering video marketing online, on TV, and on mobile devices. Though it suffers from data overload, it is the only book in this rapidly emerging field that provides such a broad overview.
Review: New Path to Riches - by Reviewed by Dr. Ralph F. Wilson
Dr. Wilson reviews Nick Usborne's new book. While the title is deceptive -- seeming to promise riches -- the book is easy to read, clear about how to approach this, honest about the possible results, and encouraging to people who are desperately trying to find a way to earn money via the Internet.
Review: The Twitter Book
Dr. Wilson reviews a colorful, easily-accessible book on Twitter. Clear, presentation, with a good section at the end on business uses. Recommended.
Review: Selling Online 2.0
The subtitle to<em>Selling Online 2.0</em>says it all:"Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website."The book provides a thorough understanding of the issues, pros, and cons, especially for current eBay sellers. Reviewed by Dr. Ralph Wilson
Review: SEO for Dummies by Bruce Clay and Susan Esparza
Bruce Clay's SEO for Dummies is a simple yet detailed treasure trove on SEO. Dr. Wilson says, 'In my opinion, SEO for Dummies is by far the most comprehensive, authoritative, and up-to-date SEO reference available in print.' Highly recommended!
Review: Always Be Testing
Dr. Wilson reviews Always Be Testing by Bryan Eisenberg and John Quarto-vonTivadar. For those trying to figure out how to test and what to test in order to improve their online business, this is the book to start with.
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