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Book Review: The New Rules of Marketing & PR — Pragmatic Marketing | Product Management Training |
Which is better? A blog mention or a quote in a magazine article? If you said the magazine quote, you need to read The New Rules of Marketing and PR. Back in the old days, we hired agencies to create ads and PR firms to generate buzz. We used interrupt marketing.
http://www.pragmaticmarketing.com/resources/books/book-review-the-new-rules-marketing-pr/
Book Review: 24 Days: How Two Wall Street Journal Reporters Uncovered the Lies that Destroyed Faith
In his nearly 25 years in the advertising/public relations field, Andy has been involved with a broad range of corporate and marketing activities. Prior to forming Marken Communications in mid-1977, Andy was vice president of Bozell & Jacobs and its predecessor agencies.
http://www.managerwise.com/bookreviews.phtml?ISBN=0060520736
Book Review: Stealth Jihad-PR Place
summary :By Ben Johnsonhttp://www.frontpagemag.com/Friday November 28 2008Stealth Jihad: How Radical Islam is Subverting America Without Guns or Bombs.Robert Spencer.Washington D.C.: Regnery Publishing In ...
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