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Watch videos - Heineken launches new Tecate Spanish language ad campaign targeting men 21 to 34 |
www.hispanicmpr.com | May 12, 2010
A moment in the Box ad from the Anthem 3 campaignPhotos, video: Heineken USA Inc., AdrenalinaIn mid April 2010, Heineken USA Inc. launched Anthem 3, a Spanish language Tecate beer ad campaign targeting Mexican men, ages 21 to 34, who have lived in the U.S. less than 10 years. Three 30-second ads

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