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White Paper: ‘Shut Up Listen and Spin’ Online PR and Social Media Agency Work (New Media
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MMI Associates Inc. - Publicizing Your Blog
Add your blog’s URL to your business card, your e-mail signature and other traditional promotional material. More than any other recent technology advance, the blog is a natural public relations tool for the small business, and the cost is modest.
http://www.mmimarketing.com/white-papers/publicizing-your-blog
Writing examples: news releases, feature stories, white papers, websites and more
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Callis & Associates public relations white paper
Like any successful marketing program, a public relations campaign should begin with strategic objectives that define the target and focus on realistic results. Callis & Associates works with each client to tailor a public relations plan that fits its specific goals.
River Bend Marketing | White Paper | The Case for Using Outsourcing Assistance
Depending on your company’s size and financial position, there are many reasons to consider outsourcing some or all of your marketing and PR activities.
http://www.riverbendmarketing.com/resources/caseforoutsourcingassistance.php
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Public Relations Industry
Research an industry- Competitors, trends, sics, naics & more. Try it.
PR with the buzz factor
Frank creates, manages & implements campaigns that get people talking.
PacificDistributor.com | Pacific Distributor | Supply Chain White Paper | Auto Japan | White Paper
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MMI Associates Inc. - Tap into Industry Conversations
Tap into conversations already taking place about your industry, your company and your competitors by reading industry blogs and becoming familiar with them. If you are new to the blogosphere, you may be asking, “Where do I start?”
http://www.mmimarketing.com/white-papers/Tap-into-Industry-Conversations
MMI Associates Inc. - Stay On Message
Do not repeat your sound byte more than twice, because you do not want to alienate your listeners. Know when to stop talking. Media interviews are not conversations. Say what you mean to say and then stop talking. Do not volunteer unnecessary information and do not talk “off the record.
MMI Associates Inc. - How To Handle the Media Onslaught
If you have a communications or public relations department, let them take the lead in handling the crisis. Insist that journalists contact your communications or public relations department first, for the simple reason that it gives you time to find out vital information such as:
http://www.mmimarketing.com/white-papers/how-to-handle-the-media-onslaught
