"As the global economic downturn puts pressure on IT services spending, firms are taking a range of actions to deal with the cuts," said John McCarthy, vice president and principal analyst at Forrester. "The pressure to reduce IT spending is going to continue well into 2010. The data shows no quick turnaround -- it's going to be a tough year for services firms as clients increasingly ask them to justify the ROI for IT projects and provide more value for a lower price."

A top-line overview of the full survey responses is available in the report "The State Of Enterprise IT Services: 2009." Subscribers to Forrester's Business Data Services receive unlimited data support, including custom segmentation from a dedicated data advisor. Other key highlights of the survey include:

-- Infrastructure outsourcing priorities. When asked what infrastructure services their firm is currently outsourcing or plans to outsource to a third-party company in the next 12 months, survey respondents placed convergent telecommunication/network management services and data center management services at the top of the list.

-- Application outsourcing priorities. Managed hosting services lead the list of application outsourcing priorities, with 44 percent of respondents currently outsourcing and six percent planning to use managed hosting services in the next 12 months. In addition, the outsourcing of packaged applications maintenance and support services increased from 27 percent in 2008 to 38 percent in 2009, and another seven percent of respondents are planning to do so in the next 12 months.

-- Systems integration priorities. Integration work installing or upgrading packaged applications remains a top activity, with 42 percent of respondents saying they already have a project under way or will hire a consultant for this in the next 12 months. Custom application design and development follows, with 38 percent of firms doing a project or hiring a consultant to do so in the next 12 months.

-- IT consulting priorities. Forty-three percent of respondents have a security assessment project either already under way or one that will commence in the next year. Infrastructure virtualization and automation programs follow, with 32 percent of respondents hiring a consultant in the next 12 months or already having a project under way.

More information about Forrester's Business Data Services and custom data analyses for B2B Market Research professionals is available at http://www.forrester.com/Products/MarketResearch/Business.

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 20 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 26 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.

(C) 2009, Forrester Research, Inc. All rights reserved. Forrester is a trademark of Forrester Research, Inc.

SOURCE: Forrester Research, Inc.

Forrester Research, Inc. 
Tracy Sullivan, + 1 617-613-6023 
Senior Public Relations Specialist 
press@forrester.com

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Today, many companies are struggling to meet that standard. According to a September 2009 Forrester survey of 100 global eBusiness executives, less than half of respondents said their companies support the ability for a customers to get relevant information about their accounts and profiles across channels; only 23 percent said their companies have the ability to deliver such information. Less than half of survey respondents said their companies believe in a seamless handoff between channels; a lowly 22 percent said their companies had the ability to deliver such an experience.

Industry leaders who spoke at the Consumer Forum included:

-- Brad Brooks, Corporate Vice President, Windows Consumer Product Marketing, Microsoft

-- Barry Judge, Chief Marketing Officer, Best Buy

-- Bob Kraut, Vice President Marketing Communications, Pizza Hut

-- Michael Menis, Vice President, Global Interactive Marketing, InterContinental Hotels Group

-- Sophia Stuart, Executive Director, Mobile, Hearst Magazines Digital Media

-- Virginia Suliman, Vice President, Web Design & Development, Hilton Hotels Corporation

-- Paul Vienik, Senior Vice President, Long-Term Investing and Customer Experience, E*Trade

Attendees took part in more than 300 one-on-one sessions with Forrester analysts, in addition to peer networking and a Solutions Showcase where 26 sponsors -- including platinum sponsor Acxiom and gold sponsors Baynote, Blast Radius, Critical Mass, Experian Marketing Services, and TouchCommerce -- shared their products and services.

Members of Forrester's Marketing & Strategy Leadership Boards, including The CMO Group, the Customer Experience Council, the Customer Intelligence Council, the eBusiness & Channel Strategy Council, the Interactive Marketing Council, and the Market Research Council, also met during the Forum. Membership in Forrester Leadership Boards is open to a select group of executives from leading companies worldwide. More information on Forrester Leadership Boards is available at: www.forrester.com/LeadershipBoards.

Also at the Forum, Forrester honored 13 Forrester Groundswell Award winners for excellence in achieving business and organizational goals with social technology applications.

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 20 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 26 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.

(C) 2009, Forrester Research, Inc. All rights reserved. Forrester is a trademark of Forrester Research, Inc.

SOURCE: Forrester Research Inc.

Forrester Research, Inc. 
Jon Symons, + 1 617-613-6104 
Director, Media Relations 
press@forrester.com

Instructions are provided to ensure that the necessary audio applications are downloaded and installed. These programs can be obtained at no charge to the user. For those who cannot access the live broadcast, a replay will be available on Forrester's Web site.

Forrester Research (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 20 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 26 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.

(C) 2009, Forrester Research, Inc. All rights reserved. Forrester is a registered trademark of Forrester Research, Inc.

SOURCE: Forrester Research, Inc.

Forrester Research, Inc. 
Russell Sweeney, +1 617-613-6350 
Investor Relations