- Ford Motor Company

- General Motors

- Harley-Davidson, Inc.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example

- increased threat perception and incidence of fraud would result in increase in demand for security software and hardware. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in 'TechNavio', we have computed a 'criticality score' for various IT products and services, for Ford Motor Company, General Motors and Harley-Davidson, Inc..

Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example

- an acquisition by Ford Motor Company, General Motors and Harley-Davidson, Inc. might result in opportunities for IT migration and integration services. By tracking these sales drivers (using 'TechNavio'), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the 'IT Selling Opportunities Map' for hardware, software and IT services for Ford Motor Company, General Motors and Harley-Davidson, Inc.. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Ford Motor Company, General Motors and Harley-Davidson, Inc. will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Ford Motor Company, General Motors and Harley-Davidson, Inc.. Level III opportunities have the lowest scores and hence, unlikely to sell to Ford Motor Company, General Motors and Harley-Davidson, Inc..

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customers wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the Technology Navigators. TechNavio is built on years of experience of the author's in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Key Topics Covered:

Ford Motor Company

1. Company Overview

2. IT Spending & Deployments

3. IT Sales Opportunities

4. Sales Drivers

5. Conclusion

6. Key IT Decision Makers

General Motors

1. Company Overview

2. IT Spending & Deployments

3. IT Sales Opportunities

4. Sales Drivers

5. Conclusion

6. Key IT Decision Makers

Harley-Davidson, Inc.

1. Company Overview

2. IT Spending & Deployments

3. IT Sales Opportunities

4. Sales Drivers

5. Conclusion

6. Key IT Decision Makers

For more information visit http://www.researchandmarkets.com/research/994138/leading_automobile

CONTACT: Laura Wood, Senior Manager, Research and Markets Fax: +1 646 607 1907 (US) Fax: +353 1 481 1716 (Rest of World) e-mail: press@researchandmarkets.com

M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

Harley-Davidson sales dropped 11.9 percent in the United States in the first three quarters of 2008, causing the company to scale back, laying off 730, with about half of the cuts coming from the company's assembly plant in York, Pa.

Traffic is down 20 percent this year at the company's 46,000 square-foot showroom in Langhorne, Pa., the newspaper said. And, similar to the plight of U.S. automakers, credit has dried up at the company's financial concern, Harley-Davidson Financial Services, the newspaper said.

But brand loyalty may win the day over financial concerns for some.

"Bad economy or not, I will buy a new Harley," said business owner Darlene Robbins of Egg Harbor City, N.J., who currently owns a 2004 HD Low Rider.

She will buy another bike, "as long as I can have it made safe for me to ride," she said.

www.upi.com

Anyone may participate in the November 8th tournament being held at the new Red Rock Harley-Davidson store located at 2260 S. Rainbow, Las Vegas, Nevada 89117. The cost to play in the tournament is $500, and New Poker, "The most strategic hold'em in the world," will host one-table $60 qualifying tournaments on Friday, November 7th, at the Red Rock Harley-Davidson store for entry into Saturday's Hoyt Corkins CPT. On-site registration starts at noon on Friday, November 7th. Players will enjoy complimentary drinks from the world famous Hogs & Heifers Saloon. WPT Boot Camp will conduct free poker seminars throughout the day starting at 2:30 p.m. on the day of the event for those who want to improve their game or just learn how to play. New Poker will also host side poker games on the day of the poker tournament.

Saturday's activities will include a prize raffle, B&B's cigar lounge, Triumph Sport's silent auction, and free samples of Who's Your Daddy Energy Drink. Poker personality Robert Williamson, III will emcee a live auction featuring autographed poker memorabilia. All proceeds will benefit the JDRF.

Tournament seats are limited. Pre-register for the Hoyt Corkins CPT at www.greasiewheels.com, or contact event coordinator Lisa Wheeler at lisa@greasiewheels.com.

For updated event details visit http://www.doylesroom.com/?refid=gwjdrf. The Hoyt Corkins CPT is a GreasieWheels production. For more information on the Red Rock Harley-Davidson three-day grand opening party contact Virgen Advertising Corporation at (702) 616-0644.

Contact:

David Sheleheda
Public Relations Manager - Virgen Advertising Corporation
Email Contact
616-0624

Lisa Wheeler
President - GreasieWheels, LLC
Email Contact
327-7250

SOURCE: GreasieWheels, LLC

http://www2.marketwire.com/mw/emailprcntct?id=301CC12487C8E40E
http://www2.marketwire.com/mw/emailprcntct?id=F9836FD093897257

Anyone may participate in the November 8th tournament being held at the new Red Rock Harley-Davidson store located at 2260 S. Rainbow, Las Vegas, Nevada 89117. The cost to play in the tournament is $500, and New Poker, "The most strategic hold'em in the world," will host one-table $60 qualifying tournaments on Friday, November 7th, at the Red Rock Harley-Davidson store for entry into Saturday's Hoyt Corkins CPT. On-site registration starts at noon on Friday, November 7th. Players will enjoy complimentary drinks from the world famous Hogs & Heifers Saloon. WPT Boot Camp will conduct free poker seminars throughout the day starting at 2:30 p.m. on the day of the event for those who want to improve their game or just learn how to play. New Poker will also host side poker games on the day of the poker tournament.

Saturday's activities will include a prize raffle, B&B's cigar lounge, Triumph Sport's silent auction, and free samples of Who's Your Daddy Energy Drink. Poker personality Robert Williamson, III will emcee a live auction featuring autographed poker memorabilia. All proceeds will benefit the JDRF.

Tournament seats are limited. Pre-register for the Hoyt Corkins CPT at www.greasiewheels.com, or contact event coordinator Lisa Wheeler at lisa@greasiewheels.com.

For updated event details visit http://www.doylesroom.com/?refid=gwjdrf. The Hoyt Corkins CPT is a GreasieWheels production. For more information on the Red Rock Harley-Davidson three-day grand opening party contact Virgen Advertising Corporation at (702) 616-0644.

Sponsors and supporters include: Red Rock Harley-Davidson, DoylesRoom, Curtis & Co. Watches, Hogs & Heifers Saloon, New Poker, Source 1 Events, WPT Boot Camp, BigChiefCigars.com, The Real Deal, Triumph Sports, Savage Tournaments, 2-Step Images, Life's A Bluff, Legacy Alliance, Terpin Communications, GreasieWheels, SuperNaturalSoaps.com, Hard Core Jewelry, and Who's Your Daddy Energy Drink.

Contact:

David Sheleheda
Public Relations Manager
Virgen Advertising Corporation
Email Contact
616-0624

Lisa Wheeler
President
GreasieWheels, LLC
Email Contact
327-7250

SOURCE: GreasieWheels, LLC

http://www2.marketwire.com/mw/emailprcntct?id=FB607DCA63B3D1E9
http://www2.marketwire.com/mw/emailprcntct?id=61A4DB0DB2FB6E2F