Expected next investor conference call information:
Conference Call Date: 10/20/2009
Conference Call Time (ET): 5:00 PM
Conference Call URL: http://yhoo.client.shareholder.com/events.cfm?CalendarID=2

In an environment of regulatory change and workforce globalization, the Equity Edge suite of stock plan solutions from E*TRADE Corporate Services provide fully integrated, tailored, end-to-end programs that benefit corporate administrators and their employees. E*TRADE supports all equity vehicles, including stock options, restricted stock awards and units, performance awards, appreciation rights and employee stock purchase programs. Companies who choose E*TRADE have access to certified equity professionals for the development of customized services. Employees benefit from the seamless integration of E*TRADE's easy-to-use, online employee stock plan services, including the review of stock plan benefits, conducting transactions, and receiving or reinvesting proceeds.

"E*TRADE's easy-to-use platform with its integrated reporting capabilities is the right solution for our stock plan administration needs," said Debbie Tsoi-A-Sue, Director of Stock Plan Services at Yahoo! "Additionally, our global participants appreciate the ability to easily access their employee-owned stock and grant information online via the etrade.com web portal."

With more than 25 years experience, E *TRADE Corporate Services is the premier provider of equity compensation management tools and the equity compensation provider for many of the world's top companies, including 25 percent of the S&P 500. It is also a key E*TRADE growth channel, as Corporate Services clients are a proven source of mass affluent customers for E*TRADE Securities LLC.

To learn more about E*TRADE Corporate Services, the Equity Edge product line, or consulting services, please visit: www.etrade.com/corporateservices.

About E*TRADE FINANCIAL

The E*TRADE FINANCIAL family of companies provides financial services including online brokerage and related banking products and services to retail investors. Specific business segments include Trading and Investing and Balance Sheet Management. Securities products and services are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries. Employee stock plan solutions are offered by E*TRADE Financial Corporate Services, Inc.

Important Notices

E*TRADE FINANCIAL, E*TRADE and the E*TRADE logo are trademarks or registered trademarks of E*TRADE FINANCIAL Corporation.

E*TRADE Financial Corporate Services and its affiliates do not provide legal, accounting or tax advice. Always consult your own legal, accounting or tax advisers.

Yahoo! is a registered trademark of Yahoo! Inc.

(C) 2009 E*TRADE FINANCIAL Corporation. All rights reserved.

SOURCE: E*TRADE FINANCIAL Corporation

E*TRADE FINANCIAL Media Relations Contact 
Pam Erickson, 617-296-6080 
pam.erickson@etrade.com 
or 
E*TRADE FINANCIAL Investor Relations Contact 
Brett Goodman, 646-521-4406 
brett.goodman@etrade.com

October 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in October with 65.4 percent of the searches conducted, followed by Yahoo! Sites (18.0 percent), and Microsoft Sites (9.9 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 2.9 percent.

    comScore Core Search Report*
    October 2009 vs. September 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
    ------------------------
                                Share of Searches (%)
                                --------------------
                                                      Point Change
                                                        Oct-09 vs.
    Core Search Entity          Sep-09      Oct-09        Sep-09
    -----------------           ------       ------    ------------
    Total Core Search           100.0%       100.0%          N/A
    -----------------           -----        -----           ---
    Google Sites                 64.9%        65.4%          0.5
    ------------                 ----         ----           ---
    Yahoo! Sites                 18.8%        18.0%         -0.8
    ------------                 ----         ----          ----
    Microsoft Sites               9.4%         9.9%          0.5
    ---------------               ---          ---           ---
    Ask Network                   3.9%         3.9%          0.0
    -----------                   ---          ---           ---
    AOL LLC Network               3.0%         2.9%         -0.1
    ---------------               ---          ---          ----

    * Based on the five major search engines including partner searches and
      cross-channel searches. Searches for mapping, local directory, and
      user-generated video sites that are not on the core domain of the five
      search engines are not included in the core search numbers.

Americans conducted 14.3 billion searches in October, up 3 percent from September. Google Sites accounted for 9.4 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.4 billion), Ask Network (552 million) and AOL LLC (412 million).

    comScore Core Search Report*
    October 2009 vs. September 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
    ------------------------
                                    Search Queries (MM)
                                    ------------------
                                                           Percent
                                                           Change
                                                          Oct-09 vs.
    Core Search Entity           Sep-09       Oct-09        Sep-09
    -----------------            ------       ------      ----------
    Total Core Search            13,836       14,309             3%
    -----------------            ------       ------           ---
    Google Sites                  8,975        9,362             4%
    ------------                  -----        -----           ---
    Yahoo! Sites                  2,600        2,571            -1%
    ------------                  -----        -----           ---
    Microsoft Sites               1,305        1,412             8%
    ---------------               -----        -----           ---
    Ask Network                     541          552             2%
    -----------                     ---          ---           ---
    AOL LLC                         416          412            -1%
    -------                         ---          ---           ---

    * Based on the five major search engines including partner searches and
      cross-channel searches. Searches for mapping, local directory, and
      user-generated video sites that are not on the core domain of the five
      search engines are not included in the core search numbers.

October 2009 U.S. Expanded Search Rankings

In the October analysis of the top properties where search activity is observed, Google Sites led the search market with 13.5 billion search queries, followed by Yahoo! Sites with 2.7 billion queries and Microsoft Sites with 1.5 billion searches. Bing experienced the largest growth of the top ten expanded search properties with an 8-percent increase in query volume to more than 1.2 billion searches.

    comScore Expanded Search Query Report
    October 2009 vs. September 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
    ------------------------
                                      Search Queries (MM)
                                      ------------------
                                                                  Percent
                                                                   Change
                                                                  Oct-09 vs.
    Expanded Search Entity              Sep-09       Oct-09        Sep-09
    ----------------------               ------       ------      ----------
    Total Internet                       21,334       22,032           3%
    --------------                       ------       ------         ---
    Google Sites                         12,839       13,505           5%
    ------------                         ------       ------         ---
        Google                            9,373        9,788           4%
        ------                            -----        -----         ---
        YouTube/All Other                 3,466        3,717           7%
        -----------------                 -----        -----         ---
    Yahoo! Sites                          2,692        2,663          -1%
    ------------                          -----        -----         ---
        Yahoo!                            2,668        2,639          -1%
        ------                            -----        -----         ---
        All Other                            24           24           0%
        ---------                           ---          ---         ---
    Microsoft Sites                       1,352        1,457           8%
    ---------------                       -----        -----         ---
        Bing                              1,156        1,245           8%
        ----                              -----        -----         ---
        Microsoft/All Other                 196          212           8%
        -------------------                 ---          ---         ---
    Ask Network                             718          730           2%
    -----------                             ---          ---         ---
        ASK.COM                             339          348           3%
        -------                             ---          ---         ---
        MyWebSearch.com/ All Other          379          382           1%
        --------------------------          ---          ---         ---
    AOL LLC                                 625          628           0%
    -------                                 ---          ---         ---
        AOL Search Network                  366          359          -2%
        ------------------                  ---          ---         ---
        MapQuest/All Other                  259          269           4%
    --------------------------              ---          ---         ---
    eBay                                    621          617          -1%
    ----                                    ---          ---         ---
    craigslist, inc.                        624          594          -5%
    ----------------                        ---          ---         ---
    Fox Interactive Media                   500          478          -4%
    ---------------------                   ---          ---         ---
        MySpace Sites                       494          472          -4%
        -------------                       ---          ---         ---
        All Other                             6            6           0%
        ---------                           ---          ---         ---
    Facebook.com                            384          331         -14%
    ------------                            ---          ---         ---
    Amazon Sites                            216          212          -2%
    ------------                            ---          ---         ---

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

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Expected next investor conference call information:
Conference Call Date: 10/20/2009
Conference Call Time (ET): 5:00 PM
Conference Call URL: http://yhoo.client.shareholder.com/events.cfm?CalendarID=2