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ordered by relevance and dateEngage Your Subscriber's Using Interactive Media in Email
Whitepaper | chiefmarketer.com | Sep 8, 2008
In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity. So how can you provide relevance and create engagement?
Free white paper: Seven Email Marketing Refreshes
Whitepaper | chiefmarketer.com | Oct 13, 2008
It's not easy to isolate areas within your email marketing in need of improvement and give them a much-needed refresh. We've detailed in our whitepaper, Seven Email Marketing Refreshes, areas to review so that you may quickly enhance your email-marketing program.
Integration – The Holy Grail of Online Marketing
Whitepaper | chiefmarketer.com | Sep 25, 2008
Executive summary: It's complex and costly to conduct online marketing campaigns resulting in diluted ROI.
Improve Your Customers' Experience by Listening to Unstructured Feedback
Whitepaper | chiefmarketer.com | Feb 15, 2008
Executive Summary: Customer-centric companies must, above all else, be committed to incorporating the voice of their customers into all aspects of their business. What gems of information are hidden within the customer comments you receive?
Cutting Through the Clutter with Relevant Direct Marketing
Whitepaper | chiefmarketer.com | Jul 23, 2008
Executive summary: In an era of tightening marketing budgets, oversaturated communications channels and expanding media choices, direct marketing's star is on the rise.
Best Practices For Email Acquisition
Whitepaper | chiefmarketer.com | Mar 20, 2008
Executive summary: You've crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start?
Improve ROI with Guru's Guide to Email Marketing Success
Whitepaper | chiefmarketer.com | Nov 26, 2008
Email marketing is highly effective, if done well. That's why we created this handy reference guide on email, including tips on reviewing past programs. re-engaging customers. increasing deliverability and more.
White Paper: Impactful Email Marketing
Whitepaper | chiefmarketer.com | Apr 17, 2008
Executive summary: As web analytics gains momentum, the question remains, How do we make it actionable? An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns.
Interwoven White Paper
Whitepaper | chiefmarketer.com | Feb 6, 2008
Executive summary: With the next generation of evolving Web and mobile services, a new breed of on-demand customers has emerged. Marketers have to respond quickly to keep up with the dynamic and changing needs of this new consumer.
Email Marketing Best Practices: Design Tactics for Improving Deliverability
Whitepaper | chiefmarketer.com | Jan 22, 2008
Executive summary: Email marketers already know that effective email design plays an essential role in branding and has a direct correlation with high clickthrough and conversion rates.