Shulman will take over his new post in July. He will also serve on imc2's senior leadership team, which is responsible for the company's overall strategic direction.

"David's strength in engaging talented people, creating exceptional work and delivering results for clients is top notch. He is also a great fit for our culture and values," stated Doug Levy, imc2's president and founder, "We are excited to have him join the leadership team and help us grow our New York office."

In addition to serving as the managing director of Digitas Detroit, during his almost nine-year tenure, Shulman held senior client leadership and new business development positions across the Digitas network in New York, Boston and London for clients such as General Motors, GlaxoSmithKline, InterContinental Hotels and American Express. He has extensive experience in the United States and Europe managing cross-capability teams in a range of industries including travel, insurance, pharmaceutical and automotive. Before joining Digitas, Shulman was brand strategy manager for Jaguar Cars.

Shulman holds a BA, cum laude, from the University of Massachusetts and an MBA from the Amos Tuck School at Dartmouth College.

About imc2

Imc2 is dedicated to helping its clients achieve their business objectives through digital marketing. The agency has offices in New York City, Dallas, Philadelphia and Cincinnati. With more than 500 talented staff members, imc2 provides interactive services in the following areas: strategy and insight, media and promotions, Web and application development, relationship marketing, and measurement and intelligence. Imc2 serves a broad and diversified global client base, including Procter & Gamble, Pizza Hut, The Coca-Cola Company, Nestle Foods, Johnson & Johnson, Norwegian Cruise Line, Shire and Pfizer. Please visit www.imc2.com for more information.

Contact:
imc2
Sarah Krnavek
Email Contact
214.224.1192

SOURCE: imc2

http://www2.marketwire.com/mw/emailprcntct?id=5D2CD7A0F766A79B

-- Brand content idea development

-- Content and distribution strategies

-- Management of the entire content development and distribution process

-- Content production and integration in all formats

The Third Act: is headquartered in New York and operates as a separate entity under the Digitas umbrella. The Third Act: serves Digitas clients, partners with Publicis Groupe agencies on projects and business as appropriate, and has its own client roster. The Third Act: also employs resources in Boston and Chicago as well as global production partners.

Additionally, Digitas and The Third Act: will present a first-of-its-kind digital content event, the Digital Content NewFront '08 (www.digitalcontentnewfront.com), in New York on June 5, to formally introduce The Third Act: and stimulate dialogue between content creators, producers, distributors and agencies to discuss the current industry landscape and how to navigate this new space together.

The Third Act: is led by Stephanie Sarofian, SVP and Managing Director. Other leaders include John McCarus, VP/Group Director, Brand Content Management. The Third Act: brings together agency, production, media and entertainment resources and partners to offer clients one source of brand content innovation.

Said Beeching, "As traditional production and distribution hierarchies erode, video is set to explode into exciting new ways of reaching audiences - rapidly following where music has already blazed a trail. This explosion opens up infinite new possibilities for brands to play."

Sarofian added, "We developed The Third Act: as an arena where resources and partners collaborate to develop, create, and distribute brand content and motivating experiences for our clients across all channels."

About Digitas

Digitas is a leading digital marketing agency, helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates an independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world's only standalone, global digital productions company.

Digitas is a member of the Paris-based Publicis Groupe S.A. (Euronext Paris : FR0000130577), the world's fourth largest communications group, the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals.

SOURCE: Digitas

For Digitas
Belle Lenz, 212-966-9525
belle@digennarony.com

Maurice Levy, Chairman and CEO of Publicis Groupe, commented: "The explosion of digital over the last ten years has led to a revolution without precedent in economic history -- in terms of the incredible speed of change, its geographical reach and its depth (the world today has at least 1.7 billion Internet users). Our societies are being transformed before our very eyes: the way people are educated, gather information, entertain themselves, meet each other, dialogue and do business is being profoundly influenced around the planet by the digital, interactive and mobile phone environments. Our business is undergoing equally vast changes. We are witnessing the creation of new global giants (such as Microsoft, Google and Yahoo) as well as a redefinition of our business models thanks to the blurring of boundaries: geographic, professional, as well as between content and distribution or roles regarding content generation.

In order to help our clients rethink their marketing and improve the performance of their media investments in this new world, we have built a leadership position by integrating digital capabilities in all our agencies, by acquiring Digitas and through striking innovative partnerships with new players such as Google.

We are today taking a decisive and transformational step by profoundly modifying the Groupe's organization, by redirecting investments toward digital and by instituting a significant change in our professional approach. All these changes will make our agencies and networks even more competitive and will help our clients build better connections with their audiences by increasing the efficiency and productivity of their marketing investments. In reinforcing our leadership in these new areas, we fully intend to benefit from the surge in this sector's growth and to win substantial new market share."

    The VivaKi Difference
    VivaKi is sharply differentiated by four essential elements:

    1. Scale - this is a key factor unleashing value for our clients as they
       face large new actors in the media landscape. Publicis Groupe
       today has the necessary size for global leadership in its sector. The
       Groupe is now further leveraging its scale by aligning resources and
       the power of its operations under VivaKi.

    2. Innovation -- by building the VivaKi Nerve Center at the heart of the
       new entity, Publicis Groupe is fulfilling several objectives:

    - Creating the world's largest center for developing the new technologies
      necessary to our clients' future growth

    - Making the resources of the VivaKi Nerve Center available to all Groupe
      entities, including our creative agencies

    - Bringing our clients the best solutions to improve performance
      marketing, relations with platforms (MSN, Google, Yahoo) or social
      networks (MySpace, Facebook, etc), as well as integrated media
      solutions and the optimization of data analysis and return on
      investments.

    3. Technology -- the approach of Publicis Groupe rests on Open
       Source systems giving it access to all available innovations and
       solutions. Proprietary tools will however be developed, such as
       Navigator(R) and Insight Factory(R). Links will be developed with
       digital platforms, cable operators, telcos and media supports to
       improve exchanges and to benefit form leveraging scale.

    4. Talents -- with the shaking up of our industry, new more
       flexible and more diversified talents -- liquid talents -- will be
       critical. Finding and developing such talent will be a core competency
       of VivaKi, through the new training and career development programs
       offered by its Talent Development Platform.

The different entities (Digitas, Starcom MediaVest, Denuo and ZenithOptimedia) will continue to develop solutions specific to each of their clients, in a totally independent way - all supported by the VivaKi Nerve Center and the Talent Development Platform.

The VivaKi Management Teams

Jack Klues and David Kenny are Managing Partners of VivaKi, functions which reflect a shift from a traditional hierarchical management approach.

Within VivaKi, David Kenny will focus on identifying advantages linked to scale (VivaKi Nerve Center, Talent Development Platform and Technology); Jack Klues will be responsible for growing and developing brand-specific solutions.

According to David Kenny: "VivaKi's scale creates unparalleled advantages for our clients. It allows us to invest in training and developing the best talent, to sustain the strongest open-source technology platform, and to provide strong and impactful solutions to our media partners."

Laura Lang is promoted CEO of Digitas replacing David Kenny.

Starcom MediaVest, ZenithOptimedia and Denuo will continue to be led by their current CEO's -- Laura Desmond, Steve King, and Rishad Tobaccowala.

Curt Hecht will lead the VivaKi Nerve Center.

Renetta McCann will organize and activate the Talent Development Platform.

Said Jack Klues: "Starcom MediaVest Groupe, ZenithOptimedia and Digitas will take what they need from VivaKi to strengthen their existing operations. They will continue to operate in a completely independent way, developing customized solutions for clients. At the same time, these clients will benefit from VivaKi's ability to deliver proprietary tools as well as advantages of scale -- helping clients reinforce links to consumers in a more cost effective way."

The VivaKi Name

The name VivaKi is derived from the word "viva" which means life, and "ki" (or Qi) which is often translated as energy flow. According to Levy, the Groupe sought a name that signified a new frontier - a new lead solution in the digital era.

Publicis Groupe is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.

The Groupe offers local and international clients a complete range of communication services, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.

Web Site: http://www.publicisgroupe.com

About SMG

Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group encompasses an integrated network of highly specialized consumer contact companies. SMG's global organization includes strategic marketing communication architects who are highly specialized in media management, search, response media, internet and digital communications, as well as multicultural, entertainment, mobile, sports sponsorship and directory marketing. A subsidiary of Paris-based Publicis Groupe, SMG employs 5,800 contact experts in 67 markets worldwide and delivers business-building results for many of the world's leading companies.

Web Site : http://www.smvgroup.com

About Digitas

Digitas is one of the world's leading digital marketing and media companies. The Digitas marketing engine marries art (creativity and insight) and science (analytics, delivery, media, measurement, strategy and technology) to help global companies develop, engage and profit from their customer relationships. Digitas also operates Prodigious Worldwide, the dedicated digital productions company. Digitas is a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's fourth largest communications group and second largest media counsel and buying group.

Web Site: http://www.digitas.com

ZenithOptimedia

ZenithOptimedia is one of the world's leading global media services agencies with 195 offices in 70 countries. Key clients include Alcatel-Lucent, Beam Global Spirits & Wine, British Airways, Electrolux, General Mills, Giorgio Armani Parfums, Hewlett-Packard, Kingfisher, Mars, MBNA Europe, Nestle, L'Oreal, Puma, Polo Ralph Lauren, Qantas, Richemont Group, Sanofi-Aventis, Siemens, Thomson Multimedia, Toyota/Lexus, Verizon, Whirlpool, Wyeth and Zurich.

ZenithOptimedia is committed to delivering to clients the best possible return on their advertising investment. This approach is supported by a unique system for strategy development and implementation, The ROI Blueprint. At each stage, proprietary ZOOM (ZenithOptimedia Optimisation of Media) tools have been designed to add value and insight. The ZenithOptimedia Village enables the widest range of communications opportunities and skills to be brought together to ensure the most powerful connections are made with consumers.

Web Site : http://www.zenithoptimedia.com

SOURCE Publicis Groupe

Whitney, 38, will lead the online digital interactive division of Garfield Group and report to Garfield Group CEO, Larry Garfield. "As advertising becomes increasingly digital, online and conversational, it's critical that advertising, PR and interactive provide integrated solutions," says Larry Garfield, CEO, Garfield Group. "Whitney brings vast experience that is both strategic and tactical.

"As GGI president, Whitney will oversee expansion of the interactive group and integration with Garfield Group branding and public relations divisions.

"Dean is one of the few people who gets the web and where social media is going," says Larry Weber, owner, W2Group and author of "Marketing to the Social Web." Whitney is a popular expert in Web 2.0 and social media technology and strategy and has worked on key Digitas accounts including Fidelity, Sara Lee and GM as well as with other Publicis Groupe agencies including Saatchi & Saatchi and Leo Burnett. Whitney also sits on the board of directors for Massachusetts Innovation and Technology Exchange (MITX); you can learn more here: http://www.mitx.org/about.cfm.

Prior to Digitas, Whitney was involved in start-up ventures including five years as vice president at interactive shop Bridgeline Software (BLSW). Early in his career, he was an executive at Compaq and CSC Consulting.

Garfield Group established Garfield Group Interactive through acquisition of 10-year-old Embarc, a Boston-based interactive agency, in November of 2007.

About Garfield Group

Garfield Group Branding, a branding, design and advertising agency, and Garfield Group Public Relations, a full-service public relations firm, are both based in Newtown, PA. These companies were founded, and built, by senior communications executives who have experience with both large brands and emerging companies in the information technology, electronics, engineering, health care and bio-tech industries. For more information, please visit: www.garfieldgroup.com.

    Contact:

    Christian Barbato
    Garfield Group Public Relations
    (215) 867-8600 (x227)
    cbarbato@garfieldgroup.com

    Matt Donaruma
    Garfield Group Public Relations
    (215) 867-8600 (x257)
    mdonaruma@garfieldgroup.com

SOURCE Garfield Group

http://www.mitx.org/about.cfm