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Actor Dennis Quaid, who plays 'GENERAL HAWK' in the 2009 blockbuster film G.I. JOE: The Rise of Cobra, from Paramount Pictures and Spyglass Entertainment, in association with Hasbro, will voice a national radio spot, due to premier on Veteran's Day, November 11, to help raise awareness for this campaign and the positive impact The U.S. Marines and Toys for Tots make on the lives of children.

"As long time supporters of Toys for Tots, we recognize and applaud the important work the organization does on behalf of economically disadvantaged children nationwide," said John Frascotti, Hasbro's Chief Marketing Officer. "In working with Toys for Tots once again this year, they were very clear that new toys for the children they serve would be in greater need than ever during these difficult economic times, and we are pleased to step up and do our part."

"We know this year will be especially hard on families as many have already started to significantly tighten the purse strings," said retired Marine Corps Major Bill Grein, USMC (Ret), vice president of marketing and development for the Marine Toys for Tots Foundation. "These families need a hero this holiday season and Hasbro is it. Their generous gift of toys and games will enable us to deliver the magic of the holiday season to many of our nation's neediest children."

For more information about how you can help make a difference, please visit www.gijoe.com.

About Hasbro

Hasbro, Inc. is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.

About The Marine Toys For Tots Foundation

The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps Reserve to provide fundraising and other necessary support for their annual Toys for Tots Program. Now in its 62nd year, Toys for Tots provides hope and happiness to economically disadvantaged children through the gift of a shiny new toy during the Christmas holiday season. Our gifts offer these children recognition, confidence and a positive memory they will cherish for a lifetime. Many of the gifts we provide, such as books, games and sports equipment, make a significant contribution to the educational, social and recreational interests of these children. In 2008, Marines distributed gifts to 7.6 million children in over 650 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public and is supported by corporate sponsorships. For more information, visit www.toysfortots.org.

SOURCE: Hasbro, Inc.

Hasbro, Inc. 
Julie Duffy, 401-727-5931 
jduffy@hasbro.com 
or 
Toys for Tots 
Misti Dragano, 410-263-5312 
mdragano@1stdegree.com

According to a release, Hasbro Family Game Night 2 for the Wii brings five top-selling favorites to the console platform, including: Operation, Jenga, Bop It, Pictureka, and Connect 4X4. Up to four players can jump into original gameplay modes for each of the games or they can enjoy new modes which include "Jenga Chance Blocks" where players hammer escaping blocks or remove "Bomb Blocks" before they explode. The title also offers a GameShow Party mode, where players are transported to a live GameShow in front of an in-game studio audience, with Mr. Potato Head as the host, while players play as their own Wii Mii characters. As host, Mr. Potato Head beckons players to spin the Challenge Wheel to determine which game they will play.

"EA is committed to bringing friends and families together around the TV for engaging, wholesome interactive entertainment," said Chip Lange, Vice President and General Manager of EA's Hasbro Division. "With Hasbro Family Game Night 2, we've added some great game experiences to our line-up that range from a zany GameShow mode to addicting family classics like Operation, Bop It and Pictureka. We're sure Hasbro Family Game Night 2 will provide lasting memories and enjoyable times this holiday season."

"Game fans will be thrilled to see even more classic Hasbro-branded games re-imagined for digital platforms with Hasbro Family Game Night 2 for the Wii and Hasbro Family Game Night for the DS, which both offer consumers a powerful new blend of content and value," said Mark Blecher, Vice President and General Manager of Digital Media and Gaming at Hasbro. "The lineup of games will instantly inject digital fun into a family gathering or serve as great on-the-go travel entertainment as consumers head into the holidays."

Electronic Arts is a global interactive entertainment software company.

Hasbro is a company in children's and family leisure time products.

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