http://www.southwest.com

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Initial reports indicate that Customers are not avoiding row 13 on The Southwest Airlines fleet today, nor has the date prevented flying altogether. In fact, the bag fees charged by other airlines are proving to be much scarier than Customers' superstitions, driving travelers to find good luck on Southwest Airlines.

In addition to Southwest Airlines' Bags Fly Free policy, the carrier also announced that it will not charge a fee for throwing salt over one's shoulder and will even allow black cats to travel onboard with its new pet fare, as long as they are carried in an appropriate carrier. The airline is recommending that Customers carefully wrap mirrors in bubble wrap to avoid breakage and seven years of bad luck.

Customers feeling particularly lucky today are headed to popular casino destinations. Some report being bold enough to bet on number 13 at the Roulette table.

About Southwest Airlines

After 38 years of service, Southwest Airlines, the nation's leading low-fare carrier, continues to stand above other airlines--offering a reliable product with exemplary Customer Service. At Southwest Airlines, bags fly free. Customers can check their first two bags at no extra charge (size and weight limits apply). Southwest is the most productive airline in the sky and offers Customers a comfortable traveling experience with all premium leather seats and plenty of legroom. Southwest Airlines (NYSE: LUV), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 68 cities in 35 states. Based in Dallas, Southwest currently operates more than 3,100 flights a day and has nearly 35,000 Employees systemwide.

www.southwest.com

SOURCE Southwest Airlines

http://www.southwest.com

"We've been thrilled with the SingleBrand solution. The Southwest Airlines campaign was a test case for us and the results were impressive. Most importantly, the brand was pleased," said Jeff Maurone, Product Manager, msnbc.com. "Sponsoring our mobile alerts is a critical final piece in providing advertisers access to all of our end-user touch points, including mobile web display ads and video pre-roll. We look to expand upon this recent success with many more SMS ad campaigns, having shown we have a dynamic solution, partner, and path for return with SinglePoint."

Continuing to bring ad sense to mobile, SinglePoint enables innovative publishers and advertisers to connect with a registered, mobile-savvy audience. Publishers are able to use SingleBrand's dedicated toolsets to create and catalog SMS inventory while advertisers can use them to discover and purchase inventory. The Ad Marketplace delivers a complete solution for contextual mobile advertising, ranging from pure brand messages to interactive options, such as click-to-WAP and click-to-call, dynamically inserted directly in the SMS message.

"With access to premium publisher inventory, including msnbc.com SMS alerts, SinglePoint provides a unique opportunity for advertisers to connect with an attractive consumer base of enrolled and active mobile users. The Southwest campaign is one of many examples in which SingleBrand helps match inventory with brands," said Gowri Shankar, SinglePoint Senior Vice President, Sales and Business Development. "There is a burgeoning demand for increasing revenue from existing and expanding text programming, as demonstrated by paid fill rates exceeding 50 percent and a 175 percent jump in paid ads served month over month."

SinglePoint continues to be instrumental in helping non-mobile entities launch mobile advertising campaigns. Software companies, automakers, sports leagues, airlines, department stores, film studios and insurance agencies are among the first industries to utilize SingleBrand Ad Marketplace.

About SinglePoint

SinglePoint enables brands, agencies and publishers to connect with more than 270 million North American wireless subscribers. SinglePoint's full suite of products and services enables publishers to monetize their mobile messaging traffic and advertisers to access premium inventory and rapidly launch mobile advertising campaigns. SinglePoint works in partnership with entertainment, media companies, brand managers, advertising agencies and mobile networks. Current publisher partners include NBC Universal (Bravo, Oxygen, SyFy, CNBC, MSNBC, Telemundo, Sports, USA Network) and CBS Corp. For more information, visit http://www.singlepoint.com.

About msnbc.com

Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft's advanced technologies, the site presents compelling, diverse and visually engaging stories on the consumer's platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (Nasdaq:MSFT) and NBC Universal (NYSE:GE).

SOURCE: SinglePoint

Media: 
SinglePoint 
Katie Wood, +1 425-638-4525 
kwood@singlepoint.com