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De Beers details 'unprecedented' holiday ad blitz
News | www.nationaljewelernetwork.com | Nov 6, 2008
New York--Stressing the appeal of owning "fewer, better things," De Beers' newly intensified holiday marketing campaign will promote the diamond jewelry gift as a rock-solid "icon of enduring value" in rickety economic times.
http://www.nationaljewelernetwork.com/njn/content_display/majors/e3i7e776b2746cf1559bb7edaab37a2f32f
Don't Blame the iPod
News | www.jckonline.com | Oct 1, 2008
Last month, this page asked “Do We Need the Mall Jewelers?” Yes, we do—just not so many of them all selling the same thing. (Editor's note: The last line of copy was accidentally cut off; it should have read “… there might only be one.”) I can't believe mall jewelers don't understand the need to
DPS Launches Co-op Advertising Fund for Retailers
News | www.israelidiamond.co.il | Oct 14, 2007
Israel Diamond Portal News Room offers the latest News and Information Regarding Diamond Retail. Stores, Special
http://www.israelidiamond.co.il/English/News.aspx?boneId=918&objid=2663
Untitled Page - DPS Offers Valentine’s Ads
(Rapaport…January 2, 2003) The Diamond Promotion Service (DPS) is offering free ad slicks and photographs to encourage Valentine’s Day diamond purchases. The ad slicks feature a three-stone diamond necklace and a pair of round diamond solitaire earrings, or square-stone earrings.
http://www.diamonds.net/news/ExportItem.aspx?ArticleID=7498&Action=Print
DTC's Fourth-Quarter Campaign Aimed at Men
The program will pose one question: "What Will You Do for Love This Christmas?" JWT, DTC's ad agency, developed the fourth quarter marketing and communications plan.
http://www.professionaljeweler.com/archives/news/2005/092605story.html
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Lustre: Articles - Holiday Shopping Guide 2007
’Tis the season to enchant and to inspire. What will be on consumers’ wish lists this holiday season? For the luxury consumer, it begins with the end product. It’s design that drives desire.
http://www.lustremag.com/online/article.jsp?id=47&siteSection=1
WJA Honors Industry Leaders at 25th Gala
News | www.jckonline.com | Oct 1, 2008
The Women's Jewelry Association's 25th annual Awards for Excellence, held July 27 at Chelsea Piers in New York City, was a festive toast to the women who founded and nurtured the organization as well as to two exceptional industry leaders. Sybil Yurman, president and CMO of David Yurman, and Steven
Are you missing out on the boomer market?
News | www.nationaljewelernetwork.com | Jul 7, 2008
National Jeweler Network - NationalJewelerNetwork.com keeps industry professionals up-to-date on current affairs and trends affecting the jewelry trade.
The Right Media
News | www.jckonline.com | Nov 1, 2007
Not long ago, reputation and location were all that most jewelry-store owners needed to attract prospective customers. While these are still bedrocks for success, the jewelry world has become hypercompetitive with new Internet players and big box retailers entering the market. At the same time, the
http://www.jckonline.com/article/CA6495609.html?industryid=46018
Diamond Roundup 2007
News | www.jckonline.com | Nov 1, 2007
We enter the holiday season this month and look for a satisfying end to a roller-coaster year. It’s a good time to assess conditions in the trade. I write at Labor Day, and, with things changing fast, what I say may be old news or just wrong! But I’ll give it a shot. The diamond business will
http://www.jckonline.com/article/CA6495619.html?industryid=668
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