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Promoting A Film Festival For The Long Tail: A Digital Marketing Case Study - Broadcastpapers.com

In a post-Long Tail awakened world, we’ve found that most people’s taste in film goes beyond just mainstream appeal. With the recent onset of a limitless distribution range, the audience dynamic is changing.

http://www.broadcastpapers.com/whitepapers/Promoting-A-Film-Festival-For-The-Long-Tail-A-Digital-Marketing-Case-Study.cfm?objid=32&pid=865&fromCategory=38

 

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