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News You Can Use -- to Try Ad Ideas
adage.com | Oct 29, 2007
NEW YORK (AdAge.com) -- There is a sense that the evening newscast, derided in recent years as withering and irrelevant, is fast becoming a place to experiment with new commercial ideas. ABC News has in the past year run eight different Monday broadcasts with just one sponsor and expects to do more
The 2007 Marketer's Sneak Preview Guide to Super Bowl Advertising | Digital Media Wire
Lots of sites, including all the traditional news outlets, and (surprisingly) YouTube are just waiting for the ads and letting people vote on their favourites on the Monday after the game. That's been happening for several years now.
