The Heroes at Home Wish Registry, one of Sears Holdings Corporations' multiple programs supporting the military and their families, enables Sears' customers to thank America's military heroes for the sacrifices they make for our country. "We are proud to work with Sears as part of the Heroes at Home initiative. This is an excellent opportunity for Sears employees and customers to help improve the lives of hundreds of military families. During these times, it is more important than ever we give back to those who serve in uniform and sacrifice for this great nation," said Sloan D. Gibson, USO President.

Eligible military members and their families can register for the items they need most this holiday on the Heroes at Home Wish Registry by visiting http://www.sears.com/wish. To be eligible for the program, a member of the family must be serving on active duty in the U.S. Air Force, Army, Coast Guard, Marines and Navy. Wishes must be items that are available for purchase at Sears' retail stores or online at Sears.com.

The Heroes at Home program provides support to service members, veterans and their families through joint efforts with various nonprofit organizations, including Rebuilding Together and the USO. Sears Holdings has spearheaded nationwide fundraising efforts in the spring and holiday seasons over the past year and has raised more than $5 million through Heroes at Home for Rebuilding Together. Sears Holdings has also committed to donating $250,000 to the USO this holiday season. Heroes at Home has helped hundreds of military families across America and the Wish Registry continues Sears Holdings' support of the men and women who serve our country.

To find out more about Heroes at Home, or to refer a military family or veteran to the home renovation program through Rebuilding Together, visit http://www.sears.com or call 1-800-473-4229. Sears Holdings' ongoing commitment to assisting troops and their families includes several recruiting and employment programs. The company offers a military pay differential to Sears associates employed (full time) who are reservists serving on active duty. Additionally, reservists who are employed full-time are allowed to continue participating in life insurance, medical and dental programs.

About Sears Holdings Corporation

Sears Holdings Corporation (Nasdaq: SHLD) is the nation's fourth largest broadline retailer with over $50 billion in annual revenues and approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit Sears Holdings' website at http://www.searsholdings.com.

About the USO:

The USO (United Service Organizations) provides morale, welfare and recreational services to U.S. military personnel and their families. The USO is a nonprofit, charitable organization, relying on the generosity of the American people to support its programs and services. The USO is supported by Worldwide Strategic Partners AT&T Inc., BAE Systems, Booz Allen Hamilton, Inc., Clear Channel Communications, The Coca-Cola Company, Gallery Furniture, S & K Sales Co., and TriWest Healthcare Alliance. Other corporate donors, including the United Way and Combined Federal Campaign (CFC-11381), have joined thousands of individual donors to support the USO. For more information, please visit our Web site at http://www.uso.org.

About Rebuilding Together

Rebuilding Together is the nation's largest nonprofit organization working to preserve homeownership and revitalize neighborhoods by providing free home repair and modification services to those in need. With the help of everyday citizen volunteers, skilled trades people, the support of local business and major corporate partners, Rebuilding Together affiliates in America's largest cities and smallest towns make life considerably better for thousands of low- income homeowners. Beyond its core home repair work, Rebuilding Together also rehabilitates community centers and conducts home modification and repair programs that focus on aging in place. In addition, Rebuilding Together has programs dedicated to energy efficiency, veteran's housing, and disaster recovery and reconstruction. Rebuilding Together is currently celebrating 20 years as a national organization and the completion of over 100,000 homes thanks to the efforts of more than 200 affiliates nationwide. For more information, visit http://www.RebuildingTogether.org.

SOURCE Sears Holdings Corporation

http://www.searsholdings.com

People are encouraged to write messages of support on pre-addressed postcards, which can be found on special camouflage-themed VAULT 12-packs, at VAULT displays in participating retail stores or online at DrinkVault.com and MyCokeRewards.com, while supplies last. The postcards can be dropped in the mail with a first-class stamp and will arrive at a USO collection center for security screening before being distributed to U.S. troops during the holiday season.

The VAULT postcard program replicates the popular service previously operated by the U.S. Department of Defense, which allowed the American public to send mail addressed to "any service member" for more than 17 years before being discontinued in 2003 due to security concerns.

"Since email has become the primary form of communication with soldiers, handwritten, personal notes are especially valued and can provide an incredible morale boost," said John Hanson, USO Senior Vice President, Marketing and Communication. "By teaming with VAULT and utilizing the reach of Coca-Cola's distribution system, we're giving people across America a chance to send a positive note to our troops delivered through the network of USO Centers."

In addition to sending postcards, people can help raise up to $100,000 for the USO by visiting MyCokeRewards.com through the end of the year and turning the points they earn by drinking Coca-Cola products into a cash donation. My Coke Rewards points found under caps and on packaging of more than 60 products from Coca-Cola North America can be donated to help support the continuing efforts of the USO to provide a home away from home to U.S. troops wherever they serve.

Joining Forces with Montgomery Gentry

The "Honoring the Uniform: Calling for Support" program represents the first initiative in a new partnership between VAULT and Montgomery Gentry, one of country music's biggest acts of the last decade. The agreement with Eddie Montgomery and Troy Gentry, which extends through 2009, launches with the duo's participation in special events and publicity opportunities to encourage their millions of fans to send holiday greetings to U.S. troops. In addition, Montgomery Gentry's likenesses are included on thousands of retail point-of-sale displays highlighting the program.

"We're honored to join in the effort to support our U.S. troops, and it's an exciting start to our partnership with VAULT," said Eddie Montgomery. "As USO entertainment tour veterans, we know this program is a great way to spread goodwill and offer thanks to the brave men and women serving our country in the U.S. and around the world."

Packaging and Partners

Special edition packaging features a black and green camouflage "V" scheme for VAULT and black and red camouflage "V" packaging for VAULT Red Blitz. The camouflage design extends across 20 oz. bottles, 16 oz. cans, Fridge Packs(TM), two-liter bottles and 12 oz. cans, all of which are available for a limited time only and begin hitting stores this month.

White Castle, one of VAULT's top foodservice customers, is an exclusive partner for the "Honoring the Uniform: Calling for Support" program and will promote it by distributing postcards in each of the company's 415 Castles. In addition, White Castle will feature camouflage cup carriers and showcase 6-foot by 8-foot postcards customers can sign in selected cities and Castles.

Additional 6-foot by 8-foot postcards will be part of Veterans Day sampling events nationwide and at USO airport centers this fall. The oversized postcards will be collected and sent to USO Centers to serve as reminders of America's love and support.

The VAULT "Honoring the Uniform: Calling for Support" program will be highlighted as part of a special camouflage paint scheme on the No. 8 U.S. Army Chevrolet driven by Mark Martin during the NASCAR Sprint Cup Series(TM) Dickies(R) 500 (Nov. 2) at Texas Motor Speedway. VAULT is the title sponsor for the pre-race show and is presenting a live concert by REO Speedwagon.

New Advertising

The USO program is part of a larger campaign for VAULT. A newly redesigned Web site launched at DrinkVault.com, and new television advertising broke Labor Day weekend. The television spots will air during NHRA and NASCAR broadcasts through the end of the racing season, as well as in cinema and on-line.

"Innovative end-to-end marketing is the recipe to revitalize our sparkling core business, and that is exactly what this VAULT program does -- translating a compelling brand proposition into fresh advertising, a passionate music partnership, a cause alliance with the USO, and exciting packaging and retail promotions," said Hendrik Steckhan, President, Sparkling Business Unit, Coca-Cola North America.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

About Montgomery Gentry

Montgomery Gentry's journey into the front ranks of American music has been one of the most gratifying sagas of the past decade. Their road to gold and platinum albums, CMA and ACM awards, a Grammy nomination and highly successful tours has been paved both with musical integrity and with an abiding respect for the people and the genre they represent. Signed in 1999 to Columbia Records, the duo released its platinum-certified debut album Tattoos & Scars that year. They have since released five more studio albums and one greatest hits package: Carrying On (2001), My Town (2002), You Do Your Thing (2004), Some People Change (2006) and Back When I Knew It All (2008). Now in their 10th year on the national stage, Montgomery Gentry can look back on one of country's most impressive legacies. They have released more than 20 charted singles, with anthems like "My Town" and "Hell Yeah" becoming indelible parts of the honky-tonk landscape.

They have hit the top of the singles charts four times, with "If You Ever Stop Loving Me," "Something To Be Proud Of," 2007's multi-week chart-topper "Lucky Man" and most recently, "Back When I Knew It All." For more information on Montgomery Gentry visit www.MontgomeryGentry.com or www.ColumbiaNashville.com.

About the USO

The USO (United Service Organizations) provides morale, welfare and recreational services to U.S. military personnel and their families. The USO is a nonprofit, charitable organization, relying on the generosity of the American people to support its programs and services. The USO is supported by Worldwide Strategic Partners AT&T Inc., BAE Systems, Blackwater Worldwide, Booz Allen Hamilton, Inc., Clear Channel Communications, The Coca-Cola Company, Gallery Furniture, S & K Sales Co., and TriWest Healthcare Alliance. Other corporate donors, including the United Way and Combined Federal Campaign (CFC-11381), have joined thousands of individual donors to support the USO. For more information, please visit our Web site at www.uso.org.

SOURCE: VAULT

Coca-Cola North America 
Scott Williamson, 404-676-3288 
swilliamson@na.ko.com 
or 
Fast Horse 
Charley Ciresi, 612-751-4904 
charleyc@fasthorseinc.com

The Heroes at Home Wish Registry, one of Sears Holdings Corporations' multiple programs supporting the military and their families, enables Sears' customers to thank America's military heroes for the sacrifices they make for our country. "We are proud to work with Sears as part of the Heroes at Home initiative. This is an excellent opportunity for Sears employees and customers to help improve the lives of hundreds of military families. During these times, it is more important than ever we give back to those who serve in uniform and sacrifice for this great nation," said Edward A. Powell, USO president and CEO.

Eligible military members and their families can register for the items they need most this holiday on the Heroes at Home Wish Registry by visiting www.sears.com/wish. To be eligible for the program, a member of the family must be serving on active duty in the U.S. Air Force, Army, Coast Guard, Marines and Navy. Wishes must be items that are available for purchase at Sears' retail stores or online at Sears.com.

The Heroes at Home program provides support to service members, veterans and their families through joint efforts with various nonprofit organizations, including Rebuilding Together and the USO. Sears Holdings has spearheaded nationwide fundraising efforts in the spring and holiday seasons over the past year and has raised more than $5 million through Heroes at Home for Rebuilding Together. Sears Holdings has also committed to donating $250,000 to the USO this holiday season. Heroes at Home has helped hundreds of military families across America and the Wish Registry continues Sears Holdings' support of the men and women who serve our country.

To find out more about Heroes at Home, or to refer a military family or veteran to the home renovation program through Rebuilding Together, visit www.sears.com or call 1-800-473-4229. Sears Holdings' ongoing commitment to assisting troops and their families includes several recruiting and employment programs. The company offers a military pay differential to Sears associates employed (full time) who are reservists serving on active duty. Additionally, reservists who are employed full-time are allowed to continue participating in life insurance, medical and dental programs.

About Sears Holdings Corporation

Sears Holdings Corporation (Nasdaq: SHLD) is the nation's fourth largest broadline retailer with over $50 billion in annual revenues and approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit Sears Holdings' website at http://www.searsholdings.com.

About the USO:

The USO (United Service Organizations) provides morale, welfare and recreational services to U.S. military personnel and their families. The USO is a nonprofit, charitable organization, relying on the generosity of the American people to support its programs and services. The USO is supported by Worldwide Strategic Partners AT&T Inc., BAE Systems, Booz Allen Hamilton, Inc., Clear Channel Communications, The Coca-Cola Company, Gallery Furniture, S & K Sales Co., and TriWest Healthcare Alliance. Other corporate donors, including the United Way and Combined Federal Campaign (CFC-11381), have joined thousands of individual donors to support the USO. For more information, please visit our Web site at www.uso.org.

About Rebuilding Together

Rebuilding Together is the nation's largest nonprofit organization working to preserve homeownership and revitalize neighborhoods by providing free home repair and modification services to those in need. With the help of everyday citizen volunteers, skilled trades people, the support of local business and major corporate partners, Rebuilding Together affiliates in America's largest cities and smallest towns make life considerably better for thousands of low- income homeowners. Beyond its core home repair work, Rebuilding Together also rehabilitates community centers and conducts home modification and repair programs that focus on aging in place. In addition, Rebuilding Together has programs dedicated to energy efficiency, veteran's housing, and disaster recovery and reconstruction. Rebuilding Together is currently celebrating 20 years as a national organization and the completion of over 100,000 homes thanks to the efforts of more than 200 affiliates nationwide. For more information, visit www.RebuildingTogether.org.

SOURCE Sears Holdings Corporation

http://www.searsholdings.com