For the first time in Happy Cows history, consumers can interact with the campaign and vote online for their favorite cow character at RealCaliforniaMilk.com. The voting function on the Web site will be live from October 13, 2008 to September 30, 2009, and the aspiring Happy Cow with the most votes will be revealed to viewers online in October 2009.

"The response to the Happy Cows campaign has been remarkable since its introduction eight years ago, and we are thrilled to launch the interactive auditions campaign. Now, consumers will get to choose the next Happy Cow," said Michael Freeman, CMAB Advertising Vice President. "People across the country recognize the Happy Cows, and the new audition campaign will raise awareness of California dairy to a whole new level."

The audition campaign portrays a bevy of unique bovine competitors. There is the super-spunky teenager named Alicia, who is out to prove to her friends and her taunting brother that she can make it as a California babe. And then there's Cajun Jenn, who hails from the heart of the Bayou and is eager to break out from under her dramatic stage mom's overpowering presence. Across the pond, there's Shelby Fogbottom, the English bovine who boasts a royal bloodline and is well versed in proper tea time etiquette who wants the opportunity to leave the fog behind for sunny California pastures.

"It just seemed like the next logical step in a totally illogical world. If the cows are happier in California, then it just seemed to make sense that cows from everywhere else be clamoring to come here," said Eric Hirshberg, President, Chief Creative Officer. "The reality show audition tape format is something everyone can relate to. From American Idol to online dating services, people are used to seeing other people pitch themselves like this. Why would our fictitious bovine friends be any different?"

Deutsch LA developed the Happy Cows campaign concept with the introduction of the Happy Cow commercials in late 2000 and have since been recognized with numerous accolades for the California Milk Advisory Board (CMAB) for raising awareness for California dairy products and the Real California Milk and Real California Cheese seals.

The audition campaign will launch nationally on cable and broadcast network television with four spots on October 13th, 2008. The remaining six spots will air in 2009.

California is the nation's leading milk producer. It also produces more butter, ice cream, yogurt and nonfat dry milk than any other state. Dairy products made with California milk can be identified by the Real California Milk seal, which certifies that the products are made exclusively with milk produced on California dairy farms. The state is the second-largest producer of cheese, which is available nationally under the Real California Cheese seal.

About the California Milk Advisory Board

The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state's nearly 2,000 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest commodity boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information on California dairy products, visit www.RealCaliforniaMilk.com.

SOURCE: California Milk Advisory Board

Ketchum 
Kendra Stewart, 415-984-6191 
kendra.stewart@ketchum.com 
or 
Deutsch 
Scott Lahde, 212-981-7742 
scott.lahde@deutschinc.com

Erica Gilbertson, associate brand manager for Heinz, said: "TGI Friday's Skillet Meals offer the convenience of a frozen entree with the full flavor and robust taste of a Friday's meal. The main ingredients are individually packaged, so they stay fresh and can be cooked to perfection, allowing the chicken to brown, the veggies to stay firm, and the pasta to be done al dente."

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Throughout the weekend-long celebration, Borders will be highlighting its newly created Destinations within the new Borders concept store--Cooking, Travel, Wellness, Graphic Novels and Children's-- with special activities, in-store performances and prizes. These categories are so popular and rapidly growing that Borders has designated them as special Destinations and given these categories their own "shop within a shop" look and feel.

During the grand opening and all year-long, customers can explore the Digital Center -- marked by a three-dimensional, 12-foot illuminated fixture with multiple computer kiosks and stations dedicated to digital services -- and do everything from download music on demand using Mix and Burn(TM); create personalized photo books with Shutterfly.com; and publish their own books using "Borders Personal Publishing Powered by Lulu.com(R)."

Customers can enter to win such prizes as one of five Borders' Digital Services Certificates, one of two $250 Borders gift cards, a collection of hot new cookbooks and a copy of Frank Miller's "Absolute Dark Knight." In addition, Borders will also be giving away a collection of current wellness books and a $200 Paperchase gift bag filled with stationery, cards and gifts from the new store.

Grand opening events at Borders in Baton Rouge include the following:

All weekend: All prizes will be given away on Sunday at approximately 7:00 p.m. with the exception of the Nickelodeon(R) prizes, which will be awarded Sunday morning.

-- Enter to win a "Go Digital!" gift package - includes select Borders digital services certificates for five lucky winners;

-- Enter to win one of two $250 Borders gift cards;

-- Enter to win a Paperchase $200 gift bag filled with stationery, cards and gifts;

      --  Enter to win a Seattle's Best Coffee(R) $200 gift basket;

      --  Enter to win a $300 collection of current cookbooks;

      --  Enter to win a $230 collection of current wellness books;

-- Enter to win a copy of "Absolute Dark Knight" by Frank Miller and illustrated by Klaus Janson and Lynn Varley;

-- Sunday morning, six lucky children will win Nickelodeon(R) Dora and Diego Cuddle Pillows.

    Friday, Aug. 29th:
      --  3 p.m. - Storytime and meet and greet with Curious George;
      --  3:30 p.m. - Face painting fun for kids;
      --  5:30 p.m. - Free candy sampling until 9 p.m.;

-- 5:30 p.m. - Chefs from the Louisiana Culinary Institute will teach customers the finer points of making delectable Southern fried chicken;

-- 6 p.m. - Recycle Rouge will lead a discussion on how to keep the environment safe;

-- 7 p.m. - Two if by Land performs live in our Seattle's Best Coffee cafe. Hear these rock tunes fill the store as the duo covers many of your favorite bands;

-- 7 p.m. - Local author Pam Kaster will discuss and sign her inspirational kids story "Molly the Pony";

-- 8 p.m. - Local musician Debby Landry will play some original acoustic music.

    Saturday, Aug. 30th:
      --  10 a.m. - Stop by to meet the crew from WFMF-FM;
      --  10 a.m. - A stilt walker will provide excitement for the kids;
      --  11:30 a.m. - Brunch and reading time with Winnie the Pooh;
      --  Noon - Dale Curry will sign her book "New Orleans Home Cooking";

-- Noon - Tour the high tech engines of the St. George Fire Protection District and learn about fire prevention and safety;

-- Noon - Louisiana Culinary Trails will educate customers about the extraordinary chefs, restaurants, festivals, and gumbo's the state has to offer;

-- 1 p.m. - Free candy samples will be provided in the cafe;

-- 1 p.m. - Sylvia Frank Rodrigue will sign her book "Images of America: Baton Rouge";

-- 2 p.m. - Author Danny Heitman will sign his newest book "A Summer of Birds," which details a summer he spent at Louisiana's Oakley Plantation;

-- 2 p.m. - Local cruise experts from Malcolm Travel and Cruise will provide pointers and advice on how to plan the perfect vacation to an exotic locale;

-- 3 p.m. - A talented group of teen's from Baton Rouge's Big Buddy Program will exhibit their poetry prowess during the Worldplay Poetry Slam;

-- 4 p.m. - Stop by the kid's section for a very special magic show with magician Tim Spinozza;

-- 5:30 p.m. - Learn the tricks of the trade for creating some spicy and flavorful dips and salsas from the chefs at the Louisiana Culinary Institute;

-- 6:30 p.m. - Lindsay Rae Spurlock will kick-off an evening of music in our Seattle's Best Coffee cafe with some soulful indie-pop;

-- 8 p.m. - Customers can listen to Blues tunes from the legendary Henry Gray, whose career has spanned over 60 years and includes a Grammy nomination;

      --  9 p.m. - Local Cajun band Tout Les Soir will perform.


    Sunday, Aug. 31st:
      --  11 a.m. - A magical balloon artist will wow customers of all ages;

-- 12:30 p.m. - Join us for a storytime and a meet and greet with SpongeBob followed by coloring, games and more;

-- 2 p.m. - Chefs from the Louisiana Culinary Institute will show customers how easy it can be to create some intricately carved fruit and vegetable dishes;

-- 2 p.m. - Local author and journalist Danny Brown will sign and discuss his book "Shooting the Pistol," a photographic history of LSU basketball legend "Pistol Pete" Maravich;

-- 4 p.m. - Emmy Award-winning author Monica Pierre will sign her book "Found my Soul in a Sweet Potato Patch;"

-- 4:30 p.m. - New Orleans-based indie-pop band Big Blue Marble will perform;

-- 6 p.m. - Special music performances by the young and talented singers with Baton Rouge Music Studios.

Throughout the grand opening weekend and all year long, the new Borders concept store will offer customers in Baton Rouge, La., community benefit days, educational discounts, diverse events, great selection, special features and a wonderful place to simply explore. Borders is dedicated to enhancing the lives of customers through knowledge and entertainment.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP), is a leading retailer of books, music and movies with more than 28,000 employees. Through its subsidiaries, the company operates more than 1,100 stores primarily under the Borders(R) and Waldenbooks(R) brand names and recently launched Borders.com for online shopping. For more information, visit www.borders.com/aboutus .

SOURCE Borders Group, Inc.

http://www.bordersgroupinc.com

With these new convenient, T.G.I. Friday's-inspired frozen meals, it's easier than ever to cook a flavorful, quality meal at home without the hassle of complicated recipes or long prep time. T.G.I. Friday's Complete Skillet Meals feature a variety of bold tastes and seasonings inspired by Friday's signature flavors, such as Firecracker Sesame Chicken and Cajun-style Alfredo Chicken and Shrimp. With only three quick steps for cooking in the skillet, a flavorful, fun meal can be on the table in less than 15 minutes.

"T.G.I. Friday's Skillet Meals offer the convenience of a frozen entree with the full flavor and robust taste of a Friday's meal," said Erica Gilbertson, associate brand manager for Heinz. "The main ingredients are individually packaged, so they stay fresh and can be cooked to perfection, allowing the chicken to brown, the veggies to stay firm, and the pasta to be done al dente. Plus, with unique toppers, such as sesame seeds and bacon bits, you can add as much pizzazz as you like for that one-of-a-kind T.G.I. Friday's meal experience."

T.G.I. Friday's Complete Skillet Meals offerings include five varieties, serving two people, which come in an array of standout flavors:

-- Sizzling Steak Fajitas -- Seared strips of juicy steak with fire-roasted onions, and green and red bell peppers. Six flour tortillas also are included.

-- Sizzling Chicken Fajitas -- Seared strips of juicy white meat chicken with fire-roasted onions, and green and red bell peppers. Six flour tortillas also are included.

-- Creamy Chicken Pasta Carbonara -- SautA(C)ed chicken, mushrooms, peas, red bell peppers and penne pasta, all tossed in a cream sauce. The meal also comes with bacon bits to sprinkle on and enjoy.

-- Firecracker Sesame Chicken -- Breaded chicken, crisp carrots, snappy peas, lo-mein noodles and a sweet sauce with a flavorful kick. The meal also comes with sesame seeds to sprinkle on and enjoy.

-- Cajun-Style Alfredo Chicken & Shrimp -- Blackened chicken and shrimp with red bell peppers, green onions, spiral Ciufetti pasta and a Cajun-style Alfredo sauce. The meal also comes with a Cajun-style seasoning blend that you can sprinkle on and enjoy.

"These new complete skillet meals are a perfect shortcut for creating complete dinners with the same type of robust taste and flavor combinations people have come to know and love from T.G.I. Friday's," said Gilbertson. "They are a flavorful and convenient alternative, and a great way to keep dinner exciting and fun, especially on those busy days when you just don't have enough time to enjoy the full restaurant experience."

T.G.I. Friday's Complete Skillet Meals are available now at most major grocery and chain retailers nationwide in the frozen food section and will range from $6.99 - $7.99. For more information about T.G.I. Friday's Complete Skillet Meals, visit www.heinz.com.

About Heinz

H. J. Heinz Company (NYSE: HNZ), offering "Good Food Every Day" is one of the world's leading marketers and producers of healthy and convenient foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or "on-the-go." Heinz is a global family of leading branded products, including Heinz(R) ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz's total sales), Ore-Ida(R) potato products, Weight Watchers(R) Smart Ones(R) frozen entrees, Boston Market(R) meals, T.G.I. Friday's(R) frozen snacks, and Plasmon(R) infant nutrition. Heinz is famous for its iconic brands on five continents, showcased by Heinz(R) ketchup, The World's Favorite Ketchup(R). Information on Heinz is available at www.heinz.com.

SOURCE: H. J. Heinz Company

Heinz U.S. Consumer Products 
Tracey Parsons, 412-237-5774 
tracey.parsons@us.hjheinz.com 
or 
Manning Selvage & Lee 
Will Cutrone, 212-468-3918 
will.cutrone@mslpr.com 
or 
DFPR for T.G.I. Friday's(R) Restaurants 
Derek Farley, 704-369-5013 
derek@dfpr.com