Launching in tandem with the improved ad creation tool is a free customer service offering that will walk property managers and landlords through the process of posting an ad. Ujda added, "No question advertising on Rentals.com is easier than ever. However, we remain committed to a customer service element that will drive loyalty and positive interactions. At the end of the day, we recognize the tremendous upside that comes with greater exposure and online prominence and will frequently fine tune our offering to make the experience for property managers and landlords as effortless and as intuitive as possible."

Rentals.com will continue to invest in improvements to the site and is expected to unveil a new customer experience later in the fall that will include refined search results and new mapping functionality.

About Rentals.com

Rentals.com is a comprehensive real estate rental site with one of the largest collections of single-unit and vacation rental information on the Internet. The site encompasses nearly 45,000 complete listings, including its own as well as select inventory from ApartmentGuide.com. Its network of sites also delivers listings not only to Rentals.com, but RentalHouses.com and a variety of third party sites.

About PRIMEDIA

PRIMEDIA Inc., through its Consumer Source Inc. operation, is a leading provider of advertising supported consumer guides for the apartment and new home industries. Consumer Source publishes and distributes more than 38 million guides -- such as Apartment Guide and New Home Guide -- to approximately 60,000 U.S. locations each year through its proprietary distribution network, DistribuTech. The Company also distributes category-specific content on its leading Web sites, including ApartmentGuide.com, NewHomeGuide.com and Rentals.com, a comprehensive single-unit real estate rental site. For more information, visit www.primedia.com.

Apartment Guide, ApartmentGuide.com, New Home Guide, NewHomeGuide.com and Rentals.com are trademarks and/or registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. (C) PRIMEDIA Inc. 2008. All rights reserved.

SOURCE: Rentals.com

Rentals.com 
Nichole Bigley, 678-421-3494 (direct) 
nbigley@consumersource.com

SAN CARLOS, Calif. and BNEI BRAK, Israel, Sept. 23 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, and Universal Ad, a leading provider of highly innovative retail advertising creation and production solutions, today announced an agreement to jointly offer Universal Ad's solution as an available option offered with the DemandTec End-to-End Promotion Management(TM) solution.

DemandTec End-to-End Promotion Management spans the promotion process, from collaborative promotion planning, deal management, and promotion optimization, to in-store execution and post event analysis. The DemandTec solution enables retailers to increase efficiency, enhance internal and external collaboration, and improve the effectiveness of their promotions.

Universal Ad's automated cross-media advertising solutions enable retailers to create highly targeted advertising campaigns that are produced in multiple versions across many media channels. The synchronized process improves the performance of the retailer's promotions, reduces the number of errors in the production process, and more effectively manages the internal collaboration between the merchandising, marketing and advertising departments.

With the combined use of the DemandTec and Universal Ad solutions, a merchant will be able to:

    *  Negotiate deals with manufacturers
    *  Plan and forecast the performance of promotions
    *  Use advanced analytics and what-if simulation to optimize price points
       by ad zone and use of ad and display support
    *  Define ad space allocation, placement, image and copy based on
       analytics
    *  Automatically design the ad pages based on flexible creative patterns
       without the need to re-key information,
    *  Collaborate with the advertising and marketing departments to ensure
       the effectiveness of the promotional campaign, and
    *  Close the promotion loop by feeding back the final layout, as well as
       any last-minute ad changes performed during the ad creation and
       production process

"Now more than ever, retailers are looking to improve both the effectiveness and efficiency of the entire promotions process. Used in conjunction with Universal Ad's offering, the DemandTec End-to-End Promotion Management solution allows retailers to take advantage of best-in-class promotion planning and optimization functionality as well as best-in-class ad creation and production capabilities," said William Johnson, senior director of business development at DemandTec. "We are excited to go to market with Universal Ad and feature its innovative offering."

"The relationship with DemandTec represents a significant advancement in our go-to-market approach. It will provide Universal Ad with exposure to many of the world's great retailers and manufacturers, and give DemandTec users access to our comprehensive ad creation and production capabilities" said Tamar Belkin, vice president of marketing at Universal Ad.

Universal Ad will be added to the DemandTec TradePoint Network(TM) Partner Program. The DemandTec TradePoint Network Partner Program extends the breadth of DemandTec solutions and delivers increased value to more than 5,000 end users representing some of the world's largest retailers and consumer products manufacturers. The program enhances DemandTec's software services that reside on the DemandTec TradePoint Network, including Deal Management, which automates how trade plans are entered, submitted, negotiated and archived in a collaborative environment.

About Universal Ad, Inc.

Universal Ad provides retailers, wholesalers, advertising agencies and printers with highly innovative advertising, marketing and promotions solutions. The On Demand Promotions (ODP) Suite is the first system to automate and integrate the management and production of retail advertising campaigns, helping our customers significantly reduce both time-to-market and operational costs. The patented technology enables the creation of a large number of ad versions, as well as their instant reuse across all media channels, including print, online and in-store. Universal Ad's customers include Schawk Retail Marketing, Quad/Graphics, Price Chopper, Alpha 1 Marketing, Office Depot Israel and Shufersal (the largest Israeli retailer). For more information about Universal Ad, please visit http://www.universal-ad.com.

About DemandTec

DemandTec (Nasdaq: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, General Mills, Giant- Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway and Sara Lee. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online on more than 1.5 million trade deals. For more information, please visit http://www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about future DemandTec product and solutions plans. These forward- looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward- looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

     DemandTec Media Contact:
     Cassandra Moren, DemandTec, Inc.
     +1 650 226-4690
     cassandra.moren@demandtec.com

     DemandTec Investor Contact:
     Tim Shanahan, DemandTec, Inc.
     +1 650 226-4603
     tim.shanahan@demandtec.com

     Universal Ad Media Contact:
     Mark Blum, Universal Ad, Ltd.
      (+972) 73-799-7700
     mark.blum@universal-ad.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec TradePoint Network(TM), DemandTec TradePoint Network(TM) Partner Program, DemandTec End-to-End Promotion Management(TM) and DemandTec Platform(TM) are trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

http://www.demandtec.com

Enhanced Template Library

SpotMixer is the first and only video ad services provider to offer a template-based approach for custom video ads, allowing users to create ads with the same ease as assembling an online photo album. SpotMixer's professionally designed templates include a wide range of transitions, effects, music and pacing that appeal to a broad range of businesses. Users simply choose from the 300 available templates and insert their own photos, videos, music (or augment with SpotMixer's extensive library of stock photos, videos, and music tracks), and record an optional voiceover. The result is a polished video ad. Businesses can create ads on SpotMixer free of charge, and when they are ready to publish, monthly subscriptions start at $59.

Local and National TV Advertising Options

One of the first self-serve ad creation platforms selected by Google for its TV Ad Creation Marketplace, SpotMixer gives businesses options to use their ads in the medium that will be most effective for them. Using SpotMixer, businesses can take an online ad and transform it into a television ad they can distribute via Google TV Ads on local or national television. Businesses now have an easy way to try out TV advertising.

Ease of Use, Happy Customers

"SpotMixer demystifies the process of creating, editing, and distributing video ads," said Dick Rozic, co-founder of Aveon Inc., a custom audio/video and home automation system integrator serving clients in the Houston area. "With SpotMixer, we can create videos on the fly that appeal to any one of our many target audiences -- from clients looking for a single-room surround or home theater system to those building a new custom home who want all the latest home technologies throughout their home. The fact that potential customers can now see our video ads online or even on TV allows us to showcase our services and positions us as the premier home control solutions provider in Houston."

About SpotMixer and One True Media

SpotMixer, a service of One True Media, Inc., helps small and medium sized businesses join the online video marketing revolution by offering templates and tools for easy-to-use yet sophisticated video ad creation, distribution and analytics. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer, enabling businesses to have an elegant yet affordable solution for creating and managing their online advertising. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.spotmixer.com.

Contact
Krista Van Lewen
CommStrat for SpotMixer
Email Contact
303-963-5530
or
Wynne Ahern Kokka
CommStrat for SpotMixer
510-658-8870
Email Contact

SOURCE: One True Media

http://www2.marketwire.com/mw/emailprcntct?id=85F12C9C713137BD
http://www2.marketwire.com/mw/emailprcntct?id=FEED094B2E25459D

The new combined company will have the largest reach of any online audio advertising network. The company will represent more than 1000 stations, on more than 50 radio groups and web properties. The network partners include the top tier of internet radio, from large terrestrial broadcasters such as CBS Radio and Entercom, to the big internet pure play properties such as Yahoo, AOL and Live 365, to the best independent stations that have revolutionized internet radio such as Big R Radio, Got Radio, 181.fm and 1club.fm.

Ronning Lipset Radio's two cofounders and managing partners, Eric Ronning and Andy Lipset, will join TargetSpot serving as co-Presidents, Sales, along with the entire Ronning Lipset team.

Online Radio has seen tremendous audience growth and advertiser adoption as a medium over the past 5 years. Today, according to Arbitron Edison's Infinite Dial 2008 Study, over 50 million people in the United States listen to internet radio every month and this number is expected to double over the next several years. As innovators in this industry from a sales and technology standpoint, the company's combined market position creates a unique opportunity for broadcasters and advertisers to partner in ways previously unavailable.

TargetSpot now boasts both the most experienced sales team in internet radio, able to provide in-depth services to large national and regional agencies, as well as the only technology allowing direct access to ad creation, transparent campaign creation, hyper geo and demographic targeting and real time reporting for advertisers of all sizes and budgets. The combined company is the one online destination that can truly meet the needs of large national radio advertisers, interactive advertisers, local businesses and first-time audio advertisers.

"Eric and Andy are true leaders and innovators in their field. Ronning Lipset Radio was the first company to recognize the untapped value and immense opportunities presented by internet radio advertising. They have generated more revenue for the online radio industry than any other third party rep firm and have accounted for close to 14 billion audio player impressions sold since the company's inception. With TargetSpot's technology and Ronning Lipset's sales expertise, we look forward to providing unprecedented solutions for advertisers and the strongest monetization possible for internet radio businesses," said TargetSpot CEO Doug Perlson.

Prior to co-founding Ronning Lipset Radio in 2003, Eric Ronning and Andy Lipset each had vast experience in traditional and interactive advertising.

Mr. Ronning served for four years as an Executive Director at Yahoo!, where he led a team responsible for successfully building Yahoo!'s reputation and market share with advertising agencies and Fortune 500 company clients. Prior to that, he served as Regional Vice President for Clear Channel National Radio Sales/Interep Radio in the Southeast region, as well as working as VP/Director of Sales for D&R Radio/Interep and Sales Manager for Blair Radio/Katz Media in Los Angeles.

Mr. Lipset, an 18 year media sales and management veteran, served as Director of Sales for AOL Music, where he worked with marketers to create programs centered on the company's Music and Radio properties. He also worked as Vice President/ Director of Sales for the New York office of D&R Radio, an Interep company. While at D&R, Mr. Lipset guided the company's largest office and helped lead the company to a position as the firm leader in the radio rep business. Mr. Lipset has also worked as an Account Executive at leading radio advertising firms such as Hillier, Newmark, Wechsler and Howard Radio Sales/Interep.

"The Online Radio audience is exploding and our combined platform is now clearly unsurpassed in the industry. Ronning Lipset and TargetSpot have been complimentary leaders and innovators in the space and combined are poised for explosive growth. We aim to be able to meet every advertiser's needs and continue to be the leader in driving revenue for internet radio broadcasters," said Mr. Lipset.

"TargetSpot has opened doors for advertisers looking for new avenues to pursue effective marketing campaigns and has captured the attention, and more importantly, the business of big and small advertisers alike. At a time of economic uncertainty, radio has always fared well as an advertising option. Using TargetSpot technology, Online Radio with its unique ability to reach, engage and report, will also be a primary part of advertiser's investments when they need to know that every dollar they spend is one that will be well spent," said Mr. Ronning.

Mr. Perlson noted that TargetSpot is also well positioned to lead the charge into the burgeoning mobile advertising field. Streaming radio applications for mobile devices are proving enormously popular, and TargetSpot will be the leader in monetizing these mobile streams. "We are big believers that audio advertising will prove to be the single most effective way to reach someone using a mobile connected device, and our mobile audio advertising solutions will open up this exciting new base for advertisers and broadcasters alike by the end of the year," said Perlson.

TargetSpot's patent pending technology allows businesses of all sizes to create, buy and place their own advertising messages on internet radio services. Using TargetSpot's online ad platform, advertisers can create cost-effective customized audio, video, banner and text ads with an array of music beds, sound effects and visuals provided by TargetSpot. Clients can also upload their current creative directly into their TargetSpot account. Ads are then targeted to specific demographics, locations (down to the zip code), formats and/or stations.

About TargetSpot

TargetSpot (www.targetspot.com) is the first end to end advertising marketplace specifically designed for internet radio. TargetSpot's online ad platform allows advertisers to easily create, buy and place advertising messages on hundreds of streaming audio stations, including CBSRadio, AOL Radio, Entercom Communications Corp, and Nassau Broadcasting. Advertisers use TargetSpot to reach millions of engaged streaming audio listeners through national campaigns and/or target listeners by station, location, listening preferences and demographics. Founded in 2007, the company is based in New York City.

    Contact:   Doug Perlson    212-631-0501    doug@targetspot.com
               Elena Perez     212-631-0500    elena@targetspot.com
                               ext.235

SOURCE TargetSpot, Inc.

http://www.targetspot.com