"The Genesis rear-wheel-drive architecture matched with Hyundai's state-of-the-art engine technology offers a scalable and attractive package for the aftermarket," said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. "Genesis is short-hand for rear-wheel-drive performance at Hyundai, and SEMA is the prefect place to highlight these vehicles."

RHYS MILLEN RACING GENESIS COUPE

Rhys Millen Racing (RMR), one of the industry's most respected tuners, designed the "Art of Speed" Genesis Coupe 2.0T with the visual impact to turn heads at the 2008 SEMA Show and the performance necessary to put the driver in the winner's circle the following weekend.

The RMR Genesis Coupe is powered by a 2.0-liter inline four-cylinder engine enhanced by a Turbonetics turbocharger, wastegate and blow-off valve to provide extra horsepower and torque. It is equipped with a heavy-duty HKS sequential transmission and a KW coilover suspension to put that additional power to the ground.

The RMR Genesis Coupe sports a silver and blue paint scheme and a RMR dry carbon fiber wide body kit, functional hood scoop and an APR GTC-500 carbon-fiber wing. RMR added SSR Type-F competition lightweight wheels and Bridgestone Potenza racing slicks, which partner well with the race-ready factory Brembo brake system. Inside, the vehicle interior has transformed into a racing cockpit with a Sparco steering wheel and seat, eight-point roll cage and a RMR carbon fiber dash.

STREET CONCEPTS GENESIS COUPE

A long-time Hyundai tuner, Shawn Williams from Street Concepts delivered a modified Genesis Coupe outfitted with a black camouflage, Stealth Fighter-inspired paint design that compliments its aggressive styling. The exterior also features a custom grille design, tinted taillights and an APR rear wing.

The Street Concepts Genesis Coupe showcases Volk 19-inch racing wheels, Pirelli performance tires, a modified suspension and Brembo brakes. A Magnaflow cat-back exhaust and K&N cold air intake system enhance the performance of the 3.8-liter V6 engine. Interior modifications include a custom Infinity audio system, Recaro Sportster Topline seats and black suede accents designed to fit the Stealth Fighter theme.

HKS GENESIS COUPE

HKS, known for its premium performance parts, designed a customized Genesis Coupe that maximizes the driving performance capabilities for the serious driving enthusiast. The HKS Genesis Coupe includes a HKS GT2835R Turbo upgrade to maximize horsepower and torque, HKS stainless tubular manifold, HKS intercooler upgrade, HKS super sequential blow-off valve, HKS performance stainless cat-back exhaust, HKS carbon fiber air box and intake duct, HKS Super Fire spark plugs and HKS Hipermax III fully-adjustable suspension.

The HKS Genesis Coupe also showcases functional ground effects designed by Ken Style, HKS Time-Attack cars' aerodynamic partner. The interior emphasizes driver comfort and control, with HKS electronics including CAMP2 that monitors up to 24 data signals from the Genesis OBD2 and programmable calculations for fuel costs, average fuel consumption and fuel efficiency in real time.

RKSPORT GENESIS SEDAN

The supercharged Tau V8 engine in the RKSport/Hyundai America Technical Center, Inc. (HATCI) Genesis Sedan is sure to be one of the main attractions at Hyundai's SEMA display. The supercharged Genesis is powered by Hyundai's state-of-the-art 4.6-liter Tau engine, which produces an estimated 460-horsepower with the help of an IHI screw-type supercharger and 11 pounds of boost for performance driving. It also boasts advanced cylinder deactivation technology, which further improves efficiency and fuel savings at cruising speeds, delivering an estimated 18 miles per gallon in city and 27 miles per gallon on the highway.

The exterior of the RKSport/HATCI Genesis is designed with a European look and feel. The Platinum Silver color scheme highlights the body kit, exterior components, clean lines and contours of the vehicle. Styling modifications to the RKSport/HATCI Genesis include a composite hood, polyurethane front lower fascia, rear lower fascia, left and right side skirts, plus a composite rear roof spoiler and trunk spoiler. RKSport partnered with well-known aftermarket companies to add Enkei Performance LS-5 wheels, a Baer performance brake package, K&N performance air intake, Eibach lowering springs and a Magnaflow performance exhaust.

RIDES MAGAZINE GENESIS SEDAN

RIDES magazine and Hyundai developed a technology center on wheels containing the latest technology both inside and out. As an added incentive to visit the Hyundai display, 5,000 RIDES Digital Genesis iTunes cards will be distributed from the car's Wi-Fi network during the show.

Inside, the RIDES Genesis features the latest in digital accessories including two Mac Mini computers, a MacBook Air, iPod Touch, iPhone 3G, high-speed Wi-Fi Internet connection and movie theater-quality surround sound. The trunk houses its own Mac mini computer, a 20-inch Apple Cinema Display and a motorized tray containing the mouse and keyboard for the rear computer. Within the center console are the iPhone 3G, MacBook Air laptop and wireless keyboard and mouse for the Mac Mini mounted on the rear deck. Each passenger in the back seat has an individual computer with Internet connectivity. The 8.4-inch VGA headrest monitors are wrapped in the original leather to maintain the OE look and feel, while the seats contain suede accents.

Clean, purposeful exterior modifications compliment the high-tech interior. Changes include 22-inch custom-made, staggered fitment MHT three-piece wheels, Pirelli tires, custom-molded front body kit and side skirts, lowered suspension and smoked headlights. Custom dual-tip stacked exhausts and a custom-molded rear bumper accentuate the metallic silver and blue paint job.

DUB MAGAZINE GENESIS SEDAN

DUB magazine took two Hyundai Genesis sedans to the next level by enhancing their appearance with a DUB Edition makeover -- one in white, the other in black. Upgrades include color-matched exterior pieces, custom lowering kits, an elaborate audio and video system, DUB emblems and tinted windows.

HYUNDAI GENESIS

The Genesis sedan is built on Hyundai's all-new, performance-driven rear-wheel-drive architecture. It offers two powertrains, including a 3.8-liter V6 engine and Hyundai's all-new 4.6-liter Tau V8. Tau produces 375 horsepower, leading all its competitors in specific output with 80 horsepower per liter while delivering 25 mile per gallon. With technology rivaling more expensive luxury sedans, Genesis showcases features such as XM NavTraffic, ZF six-speed transmission, Adaptive Front Lighting System (AFLS), Smart Cruise Control, Lexicon(R) audio systems and electronic active head restraints. Additionally, all Hyundai Genesis have standard iPod connectivity.

    HYUNDAI GENESIS COUPE HIGHLIGHTS
     * Hyundai's first rear-wheel drive sports coupe
     * Estimated 310-horsepower from enhanced 3.8-liter V6 from Genesis sedan
     * Standard 220-horsepower (estimated) intercooled, turbocharged, inline
       four-cylinder
     * Genesis Coupe production model arrives in spring of 2009

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of South Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 800 dealerships nationwide.

Journalists are invited to visit our news media web site: www.hyundainews.com

SOURCE Hyundai Motor America

http://www.hyundainews.com

"This Genesis perfectly suits the mobile executive, with multiple Mac computers and its own mobile Wi-Fi network," said Ben Harris, associate publisher, RIDES. "All of the modifications compliment the Genesis' natural attributes and emphasize the sleek look and luxury interior. We are looking forward to the SEMA show and displaying this amazing vehicle."

Inside, the RIDES Genesis will feature the latest in digital accessories including two Mac Mini computers, a MacBook Air, iPod Touch, iPhone 3G, high-speed Wi-Fi internet connection and movie theater-quality surround sound. The trunk will house its own Mac mini computer, a 20-inch Apple Cinema Display and a motorized tray containing the mouse and keyboard for the rear computer. Within the center console will be the iPhone 3G, Mac Book Air laptop and wireless keyboard and mouse for the Mac Mini mounted on the rear deck. Each passenger in the back seat has their own computer with internet connectivity. The 8.4-inch VGA headrest monitors are wrapped in the original leather to maintain the OE look and feel, while the seats contain suede accents.

"Genesis' spacious and ultra-quiet cabin offers an ideal environment to experiment with new in-vehicle information and entertainment systems," said Michael Deitz, manager, Product Development, Hyundai Motor America. "Adding state-of-the-art connectivity and computing power to existing technology like navigation, Bluetooth and satellite radio, this RIDES Genesis offers a glimpse into the future of hi-tech luxury."

At the Hyundai booth, SEMA attendees will view clean exterior modifications to compliment the high-tech interior. Modifications include 22-inch custom-made staggered fitment MHT three-piece wheels, Pirelli tires, custom-molded front body kit and side skirts, lowered suspension and smoked headlights. Custom dual-tip stacked exhausts and custom-molded rear bumper accentuate the metallic silver and blue paint job.

HYUNDAI GENESIS

Genesis is built on Hyundai's all-new, performance-driven rear-wheel-drive architecture. It offers two powertrains, including a 3.8-liter V6 engine and Hyundai's all-new 4.6-liter Tau V8. Tau produces 375 horsepower, leading all its competitors in specific output with 80 horsepower per liter. With technology rivaling more expensive luxury sedans, Genesis showcases features such as XM NavTraffic, Adaptive Front Lighting System (AFLS), Smart Cruise Control, Lexicon(R) audio systems and electronic active head restraints. Additionally, all Hyundai Genesis have standard iPod connectivity.

RIDES

RIDES is the premiere urban automotive enthusiast magazine and represents the worlds of "Street, Speed, Sound and Style." Bridging the worlds between enthusiast and consumer magazines, RIDES captures the essence of today's automotive lifestyle. From the hottest cars, trucks and customizations to celebrity cars, the ultimate in high-end performance, old school classics, new car reviews and the latest trends, if it represents the best in automotive, it's in RIDES.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of South Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 800 dealerships nationwide.

Journalists are invited to visit our news media web site: http://www.hyundainews.com

SOURCE Hyundai Motor America

http://www.hyundainews.com

"The 2009 Hyundai Genesis provides us a great opportunity to expand on the overall concepts originally designed by Hyundai engineers," says Bob Smith, owner, RKSport. "We plan on maximizing the performance abilities of the Genesis and are looking forward to developing a must-see car at this year's SEMA show."

The RKSport Genesis is designed around a European look and feel. The Platinum Silver color scheme highlights the body kit, exterior components, clean lines and contours of the vehicle.

"SEMA allows Hyundai to experiment with the rear-wheel drive performance and design of our Genesis platform," says John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. "We expect the home-grown surprise under the hood of this Genesis will spark some interest with the crowd at SEMA."

Styling modifications to the RKSport Genesis include a composite hood, unique front and rear lower fascias, side skirts, a composite rear roof spoiler and trunk spoiler. RKSport will partner with well-known aftermarket companies to add TSW alloy wheels, a Baer performance brake package, K&N performance air intake, Eibach lowering springs and a Magnaflow performance exhaust.

HYUNDAI GENESIS

Genesis is built on Hyundai's all-new, performance-driven rear-wheel-drive architecture. It offers two powertrains, including a 3.8-liter V6 engine and Hyundai's all-new 4.6-liter Tau V8. Tau produces 375 horsepower, leading all its competitors in specific output with 80 horsepower per liter. With technology rivaling more expensive luxury sedans, Genesis showcases features such as XM NavTraffic, Adaptive Front Lighting System (AFLS), Smart Cruise Control, Lexicon(R) audio systems and electronic active head restraints.

RKSPORT, INC.

Established in 1993 by R.K. (Bob) Smith, RKSport's products are founded on appearance, performance, style and functionality from RK's extensive racing background. Located in Murrieta, Calif., RKSport manufactures its own brand of high performing and aesthetically pleasing polyurethane and composite material products. RKSport also builds tooling and private label products for several well-known companies around the globe. For more information about RKSport visit http://www.rksport.com.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of South Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 800 dealerships nationwide.

Journalists are invited to visit our news media web site: http://www.hyundainews.com

SOURCE Hyundai Motor America

http://www.hyundainews.com