"100 sports bars in the Kampala region are eligible to win in this specialized promotion that also comes with one-year's free subscription.

Sports bars will have to sign an agreement with Guinness on trade terms and agree to participate in bar sports activations that will run until the end of the EPL," said Otieno.

Otieno reasoned that the flamboyance, vibrancy and absolute entertainment that football gives the people in Uganda had prompted them to initiate a partnership.

GTV's involvement means they will offer subsidized communal packages to the sports bars courtesy of Guinness.

"Currently GTV has rights to broadcast over 300 live EPL matches this season," said Peter Mungoma, GTV's sales and marketing manager.

"We have entered into a partnership with Guinness to provide specialised pre and post match analysis to our viewers across Africa."

The Guinness-GTV partnership covers Uganda, Kenya, Tanzania, Nigeria, Ghana and South Africa where the two have operational bases.

CellZenith, which early fans are calling it the next Geometry Wars, is off to a great start by any measure, whether produced by a fresh entry into the game development arena or a venerable studio. CellZenith recently received a 9 out of 10 review and a "Gold Award" from Gamer's Daily News. Faramix founders Dehen and Totten will be soliciting additional industry and peer reviews during the E for All Expo, October 3 through 5 at the Los Angeles Convention Center. E for All attendees can meet CellZenith's creators and test-drive the game at the DeVry University booth (#937) daily at 1:00 p.m. and 3:00 p.m.

"CellZenith represents guerilla game-making at its best," said Ricci Rukavina, a former vice president at Walt Disney and current president of the recently formed (and yet to officially launch) Loose Cannon Studios who has become a mentor to the Faramix founders. "It's proof positive of how a very small agile team of passionate gamemakers can achieve something extraordinary against the odds in today's multi-million dollar development climate."

Dehen, Follmer, and Totten have embarked on a quest to join Activision co-founder David Crane and former EA Sports producer Steve Cartwright as trailblazers in the video game industry who call DeVry their alma mater. Crane (DeVry '75), is an industry pioneer who developed games for Atari before co-founding both Activision and, subsequently, Absolute Entertainment. He is currently the co-founder and Chief Technology Officer for interactive entertainment content provider Skyworks Interactive. Cartwright (DeVry '77), began his career with Crane at Activision and would later create the Tiger Woods PGA TOUR franchise and oversee the development of EA's first online multiplayer game servers. After successful ventures into the mobile games arena with Glu Mobile, he's currently working at a stealth startup in the Bay Area and is an in-demand industry conference speaker. Dehen, Follmer and Totten now have a chance to walk in their idols' footsteps--both in the industry they love and, eventually, at DeVry's spring and fall 2009 graduation commencements, after the trio earn their degrees.

"What these students have illustrated with their accomplishments is the immense empowerment afforded by distant learning opportunities in higher education," said Professor Ellen Crimi of DeVry University's Game and Simulation Programming program. "Three students, separated by thousands of miles, can collaborate not only on class projects, but can foster the synergies needed to create a successful business before they even graduate."

Driven by explosive market demand for an educated talent pool with specific skill sets, DeVry University first began offering a Game and Simulation Programming bachelor's degree program in spring 2006. Also driven by the unique needs of the game market, DeVry's GSP program was made available completely online later the same year. DeVry's offering of the program both on-site and online--or a combination of both--provides those looking to launch a career in the game and simulation industries with flexibility.

Attendees at the 2008 E for All Expo (October 3-5) can meet Faramix's Michael Dehen and Eric Totten to learn more about DeVry University's Game and Simulation Programming bachelor's degree program in booth #937. For additional information about DeVry University's GSP program, visit www.devry.edu.

About DeVry University

As one of the largest degree-granting higher education systems in North America, DeVry University provides high-quality, career-oriented associate, bachelor's and master's degree programs in technology, healthcare technology, business and management. More than 57,000 students are enrolled at its 92 locations in 26 states and Canada, as well as through DeVry University Online. DeVry University is accredited by The Higher Learning Commission of the North Central Association (NCA), www.ncahlc.org. DeVry University, a division of DeVry Inc. (NYSE: DV), is based in Oakbrook Terrace, Ill. For more information about DeVry University, visit http://www.devry.edu.

SOURCE: DeVry University

Westbound Communications 
Angela Meluski 
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951-415-8008 
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DeVry University 
Dan Dement 
ddement@devry.edu 
714-661-9814