"I use Z Trim in X and Y because it is taste neutral and enables me to replace fat with natural dietary fiber while providing the essential textures that my customer's love," said Chef Drew Rosen, President of Fresh Foods Cafe in Long Beach, California. "Good tasting foods that are fresh and nutritious are the crux of our business, so Z Trim is essential to many of my recipes," he said. "Before long, I'm sure restaurants throughout the nation will discover how Z Trim can be easily incorporated into the most successful menu items they make from scratch, or as an ingredient in finished foods from their preferred vendors," he added.

Z Trim gives restaurants the flexibility to improve the nutritional profiles of a host of successful menu items across categories, according to Phil Versten, VP of Marketing and Communications for Z Trim Holdings, Inc. "The issue concerning menu legislation and ingredient bans is mostly about fat and calories," he said. "Regardless what legislation passes here or is defeated there, the continuing introduction of such bills speaks to a larger social concern that happens to be politically expedient," he added. "Many in the food manufacturing and foodservice industries view our multifunctional fiber ingredients as a way to get past the issue because we can easily, naturally, and economically improve the nutritional profiles of the menu items that built their businesses, without impacting taste. With full taste and better nutrition, the issue fades."

A host of food manufacturing companies have begun rolling out finished products containing Z Trim to both retail and foodservice. For example, the Salad Bar line of dressings manufactured by Ken's Foods will be on display as well at the Z Trim booth. Ken's created the line using Z Trim multifunctional fiber in place of certain oils and gums, thereby maintaining a clean label without sacrificing taste and texture. The line was originally created for use in specific school districts. For many people, the significantly reduced fat dressings with Z Trim are indistinguishable from their full fat counterparts.

Although Z Trim has been showcasing Z Trim-enhanced products from a variety of large and small food manufacturers at food shows of late, Z Trim has opted to work with the Restaurant Association of Maryland's Hospitality Education Foundation (MHEF) for this show.

"We heard that Z Trim was an innovative company that might be receptive to working with our ProStart program," said LaDeana Litchfield, Director of Workforce Development for the Restaurant Association of Maryland's Hospitality Education Foundation (MHEF). "We applaud Z Trim for recognizing that the future of the industry is with these ProStart students," she added. "It's a great opportunity for our students to work with a healthy product like Z Trim."

Z Trim is thrilled with the opportunity. "We want to respond to young, creative people interested in bringing sensible and innovative solutions into the field with them as they graduate," Versten said. "We're happy to introduce the ProStart participants to the versatility and attributes of our multifunctional ingredient."

ProStart is a national program whose curriculum is written by the NRA. The MHEF ProStart program has recruited students from Baltimore's National Academy Foundation (NAF) High School to prepare a cheese sauce Queso dip with substantially reduced fat. Their preparation will take place on the demo stage on Wednesday September 17th at 3:15pm on the Nation's Restaurant News Chef Demo Stage under the guidance of Chef/Instructor Steve Hinnant. As well, the students will make mini pumpkin muffins that Z Trim will sample at booth #165.

ABOUT Z TRIM(R)

Z Trim, http://www.ztrim.com, is a natural, functional food ingredient and emulsifier made from the hulls of corn. Because Z Trim is non-caloric dietary fiber, replacement of added fats with Z Trim can achieve up to 80% calorie reduction in many foods without negatively affecting taste or texture, and can substantially reduce harmful trans and saturated fats found in many foods. Z Trim is a versatile product that can serve as a fat replacement, thickening agent or emulsifier with texturization, binding, shaping, suspension, water control and pH balance attributes. Z Trim represents a natural and frequently cost competitive alternative to many of the oils, gums and starches it can replace. Z Trim has wide application in dairy products, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods.

ABOUT THE MID ATLANTIC FOOD, BEVERAGE & LODGING EXPO

The Mid Atlantic Food, Beverage & Lodging EXPO is an annual restaurant and hospitality tradeshow that features local, national and international manufacturers, distributors and brokers with samples and demonstrations of food, beverages and services for sale to the region's hospitality industry. Featuring free parking, special events, speakers and free admission for foodservice professionals. For more information please visit http://www.midatlanticexpo.com

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward.looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward.looking statements. Other factors, which could materially affect such forward.looking statements, can be found in our filings with the Securities and Exchange Commission at http://www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, lack thus far of significant market acceptance of our products, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward.looking statements and are cautioned not to place undue reliance on such forward.looking statements. The forward.looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward.looking statements to reflect subsequent events or circumstances.

Contact: Phil Versten

Voice: 847-549-6002

Email: phil.versten at ztrim.com

SOURCE Z Trim Holdings, Inc.

http://www.ztrim.com

"I use Z Trim in many salad dressings including our low fat Blue cheese, our low fat pesto and muffins because of its taste neutrality and because it enables me to replace fat with natural dietary fiber while providing the essential textures that my customers love," said Chef Drew Rosen, President of Fresh Foods Cafe in Long Beach, California. "Good tasting foods that are fresh and nutritious are the crux of our business, so Z Trim is essential to many of my recipes," he said. "Restaurants will embrace Z Trim in the future as it is a great ingredient to extend, lower food costs and improve nutrition. It gives good texture and mouth feel. Additionally it will be in many more prepared products that provide the nutritional profile that customers are looking for more and more," he added.

Z Trim gives restaurants the flexibility to improve the nutritional profiles of a host successful menu items across categories, according to Phil Versten, VP of Marketing and Communications for Z Trim Holdings, Inc. "The issue concerning menu legislation and ingredient bans is mostly about fat and calories," he said. "Regardless what legislation passes here or is defeated there, the continuing introduction of such bills speaks to a larger social concern that happens to be politically expedient," he added. "Many in the food manufacturing and foodservice industries view our multifunctional fiber ingredients as a way to get past the issue because we can easily, naturally, and economically improve the nutritional profiles of the menu items that built their businesses, without impacting taste. With full taste and better nutrition, the issue fades."

A host of food manufacturing companies have begun rolling out finished products containing Z Trim to both retail and foodservice. For example, the Salad Bar line of dressings manufactured by Ken's Foods will be on display as well at the Z Trim booth. Ken's created the line using Z Trim multifunctional fiber in place of certain oils and gums, thereby maintaining a clean label without sacrificing taste and texture. The line was originally created for use in specific school districts. For many people, the significantly reduced fat dressings with Z Trim are indistinguishable from their full fat counterparts.

Although Z Trim has been showcasing Z Trim-enhanced products from a variety of large and small food manufacturers at food shows of late, Z Trim has opted to work with the Restaurant Association of Maryland's Hospitality Education Foundation (MHEF) for this show.

"We heard that Z Trim was an innovative company that might be receptive to working with our ProStart program," said LaDeana Litchfield, Director of Workforce Development for the Restaurant Association of Maryland's Hospitality Education Foundation (MHEF). "We applaud Z Trim for recognizing that the future of the industry is with these ProStart students," she added. "It's a great opportunity for our students to work with a healthy product like Z Trim."

Z Trim is thrilled with the opportunity. "We want to respond to young, creative people interested in bringing sensible and innovative solutions into the field with them as they graduate," Versten said. "We're happy to introduce the ProStart participants to the versatility and attributes of our multifunctional ingredient."

ProStart is a national program whose curriculum is written by the NRA. The MHEF ProStart program has recruited students from Baltimore's National Academy Foundation (NAF) High School to prepare a cheese sauce Queso dip with substantially reduced fat. Their preparation will take place on the demo stage on Wednesday September 17th at 3:15pm on the Nation's Restaurant News Chef Demo Stage under the guidance of Chef/Instructor Steve Hinnant. As well, the students will make mini pumpkin muffins that Z Trim will sample at booth #165.

ABOUT Z TRIM(R)

Z Trim, http://www.ztrim.com, is a natural, functional food ingredient and emulsifier made from the hulls of corn. Because Z Trim is non-caloric dietary fiber, replacement of added fats with Z Trim can achieve up to 80% calorie reduction in many foods without negatively affecting taste or texture, and can substantially reduce harmful trans and saturated fats found in many foods. Z Trim is a versatile product that can serve as a fat replacement, thickening agent or emulsifier with texturization, binding, shaping, suspension, water control and pH balance attributes. Z Trim represents a natural and frequently cost competitive alternative to many of the oils, gums and starches it can replace. Z Trim has wide application in dairy products, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods.

ABOUT THE MID ATLANTIC FOOD, BEVERAGE & LODGING EXPO

The Mid Atlantic Food, Beverage & Lodging EXPO is an annual restaurant and hospitality tradeshow that features local, national and international manufacturers, distributors and brokers with samples and demonstrations of food, beverages and services for sale to the region's hospitality industry. Featuring free parking, special events, speakers and free admission for foodservice professionals. For more information please visit http://www.midatlanticexpo.com

     Contact:  Phil Versten
     Voice:    847-549-6002
     Email:    phil.versten at ztrim.com

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward.looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward.looking statements. Other factors, which could materially affect such forward.looking statements, can be found in our filings with the Securities and Exchange Commission at http://www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, lack thus far of significant market acceptance of our products, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward.looking statements and are cautioned not to place undue reliance on such forward.looking statements. The forward.looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward.looking statements to reflect subsequent events or circumstances.

SOURCE Z Trim Holdings, Inc.

http://www.ztrim.com

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"As families with high school students cope with the college application process, low-income and first generation students and their parents may be especially discouraged or worried," said Lewis B. Kaden, Citi vice chairman and chairman of the Citi Foundation. "Given that a postsecondary degree is the key to breaking the cycle of poverty, it is imperative that low-income and first generation students are equipped with the necessary information, academic preparation and support to overcome hurdles so they can succeed in college."

"Research shows that 80 percent of today's fastest growing jobs require postsecondary credentials and college graduates on average earn $1 million more over their lifetime than high school graduates," said Pamela P. Flaherty, president and chief executive officer of the Citi Foundation. "Yet each year, 200,000 low-income students graduate from high school who are capable of success in college, but do not enroll. Building Bridges to College and Careers reflects Citi's commitment to invest in and support programs that help more students move up the economic ladder and achieve professional success in the 21st century economy."

Through Building Bridges to College and Careers, the Citi Foundation will fund programs that will break down college access barriers for low-income and first generation students and bridge the information, academic and financial gaps by:

- Building awareness of postsecondary education and career options;

- Increasing academic readiness for college level work;

- Assisting students through the college search, application and financial aid process; and

- Providing financial education to families about saving for college and options for financing a college education.

Additionally, the Citi Foundation will disseminate information on program successes to educators, public officials, policymakers and other key stakeholders to encourage the expansion of best practices and sustainable solutions across the nation.

The initial six grants under the Building Bridges to College and Career initiative total more than $10 million. Grant recipients represent some of the most respected organizations in education reform and are at the forefront of the college access issue. More details on certain grants will be available in 2009 as Citi and its partners work to roll out programs.

--    The Academy for Educational
      Development (AED) and Public Education Network (PEN),
      Citi Postsecondary Success Program, $5,150,000
      This grant will fund a five year program that will leverage PEN's
      Local Education Funds to build sustainable, community-wide
      partnerships to address barriers to college access and earning a
      degree.
--    OMG Center for Collaborative
      Learning, Citi Postsecondary Success Program
      Evaluation, $1,527,800
      This companion grant to the AED/PEN grant will support ongoing
      evaluation of the Citi Postsecondary Success Program's
      effectiveness. This evaluation will be disseminated widely to
      education stakeholders to foster a better understanding of best
      practices in the college access arena.
--    College Summit,
      Financial Education Curriculum and Program Expansion, $1,000,000
      This grant will support the development of a financial literacy
      curriculum that will provide students with guidance on how to pay
      for college for College Summit's yearlong course for high school
      seniors on postsecondary planning. It will also fund the expansion
      of the College Summit program in five markets.
--    National Academy Foundation (NAF),
      College and Career Preparation Initiatives, $1,675,000
      This grant will support the expansion of NAF's network of college
      preparatory, career-themed academies in high schools in urban
      centers and the development of Academy of Finance courses in
      accounting, financial reporting and analysis and partnerships with
      universities.
--    Center for Economic Progress,
      FAFSA Help, $250,000
      This grant will help families navigate one of the most crucial steps
      for low-income students on the road to college - understanding the
      financial aid application process - by linking the Free Application
      for Federal Student Aid (FASA) to the tax preparation process.
--    New Visions for Public Schools,
      Citi College Bound Program, $400,000
      This grant will provide continued support for the Citi College Bound
      Program (CCBP), which builds and sustains high-quality college
      preparation programs throughout New York City. In the 2008-2009
      school year, CCBP will reach 30,000 students.

"Improving access and success in postsecondary education for low-income and first-generation students is one of the most critical economic and social issues in the U.S. today," said Alexandra Weinbaum, vice president, Academy for Educational Development (AED). "AED is pleased to partner with the Public Education Network (PEN) and the Citi Foundation to address these complex issues with local education funds and make the lessons learned available to others across the country."

"Public Education Network (PEN) and its members are pleased to partner with the Academy for Educational Development (AED) and the Citi Foundation to increase college access and success among low-income students in urban public schools," said Wendy Puriefoy, president, Public Education Network. "The Foundation's foresight to invest in the future of economically vulnerable students is to be applauded, particularly at a time of such economic distress in our nation."

"Financial aid awareness and understanding is essential for students in low-income communities to break through the barriers that prevent them from accessing higher education," said J.B. Schramm, founder and CEO of College Summit. "The Citi Foundation grant will strengthen our partner schools' ability to provide the curriculum, peer and educator training, and performance management systems to not only increase the financial literacy of students, but to actually drive student behavior so that they apply for financial aid on time, get the assistance they need, and enroll in college."

Citi

Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi's major brand names include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Nikko. Additional information may be found at www.citigroup.com or www.citi.com.

Citi Foundation

The Citi Foundation is committed to enhancing economic opportunities for underserved individuals and families in the communities where we work throughout the world. Globally, the Citi Foundation is focusing its giving on Microfinance and Microentrepreneurship, which helps individuals become economically self-sufficient; Small and Growing Businesses, leading to economic expansion and job creation; Education, which prepares young people for personal and professional success; Financial Education, which helps individuals make informed financial decisions; and the Environment with a focus on sustainable enterprises that generate jobs and stimulate economic growth while preserving the environment. Additional information can be found at http://www.citigroupfoundation.com/.

SOURCE: Citi Foundation

For the Citi Foundation 
Valerie Hendy 
(office) 212-559-3362 
(cell) 240-731-6558