"TheMicroPass platform has been proven in the bankcard industry since 2005, and its superior flexibility easily supports this extension into other application markets. With these offerings, INSIDE is providing developers with the industry's leading contactless microprocessor platform and making it easy forthem to rapidly and cost-effectively build and deploy fast, convenient, contactless transit, identity, healthcare, retail loyalty, gift card, private label payment and other applications," said Charles Walton, executive vice president of payments for INSIDE Contactless. "Additionally, developers can combine their applications with INSIDE's portfolio of certified contactless payment products to offer their customers the next generation of converged applications."

Simplified, Rapid Development and Deployment

Unlike closed, proprietary solutions, the MicroPass 4001and 5001products make it easy for contactless card manufacturers, system integrators, technology consulting firms, card issuers, payment system providers and others to develop and deploy high-performance, highly secure, open-standard data applications. The products include an ISO 7816-4 file manager developers can use to implement the complex data structures and profiles found in standalone transit fare collection, retail loyalty and other applications that can be deployed individually or combined with payment applications. The file manager supports static information - frequent traveler numbers, gift card ID numbers, membership numbers, etc. - as well as dynamic information such as a transaction log, coupon, ticket or variable up/down counter values. The MicroPass 4001 and 5001 SDK tools utilize a PC-based application to support directory file structure creation, data element population, personalization script creation and sample card creation.

Legacy contactless applications in markets such as transit, healthcare and private label payments that are currently implemented using proprietary chip products can be migrated to the open-standard MicroPass platform to provide the more robust security and greater flexibility demanded within the new "Open Contactless Era" of 2009 and beyond.

Availability and Pricing

INSIDE's MicroPass 4001 and 5001 platforms and the associated MicroPass 4001 and 5001 SDK tools are available now. For pricing and more information, please contact INSIDE Contactless.

CARTES & IDentification 2008

INSIDE Contactless will be presenting its products at CARTES and IDentification 2008 in Paris, November 4-6, 2008 in Hall 4, Booth 4 L 125.

About INSIDE Contactless

INSIDE Contactless is the global leader in open-standard contactless payment and Near Field Communication (NFC) semiconductors and software that power the next generation of payment, transit, identity and access control applications. The company's intelligent, microprocessor-based platforms offer the flexibility to be embedded in smart cards, mobile phones and other consumer electronic devices, documents, badges and other items to support a wide range of innovative contactless applications and bring new levels of convenience to users. INSIDE has delivered more than 250 million contactless platforms worldwide to customers and partners that include many of the leading payment card and mobile phone manufacturers, systems integrators and financial institutions. With a portfolio of 55 families of patents, including several essential NFC patents, the company has played a leading role in NFC and contactless innovation. INSIDE is headquartered in Aix-en-Provence, France, with offices in Shanghai, Singapore, Warsaw, Seoul and Silicon Valley.

CONTACT: Jean Marie Amoros, Axicom France Tel: +33 (0)141 06 18 2 e-mail: jeanmarie@axicom-france.com INSIDE Contactless WWW: http://www.insidecontactless.com

M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

"The MicroPass platform has been proven in the bankcard industry since 2005, and its superior flexibility easily supports this extension into other application markets. With these offerings, INSIDE is providing developers with the industry's leading contactless microprocessor platform and making it easy for them to rapidly and cost-effectively build and deploy fast, convenient, contactless transit, identity, healthcare, retail loyalty, gift card, private label payment and other applications," said Charles Walton, executive vice president of payments for INSIDE Contactless. "Additionally, developers can combine their applications with INSIDE's portfolio of certified contactless payment products to offer their customers the next generation of converged applications."

Simplified, Rapid Development and Deployment

Unlike closed, proprietary solutions, the MicroPass 4001 and 5001 products make it easy for contactless card manufacturers, system integrators, technology consulting firms, card issuers, payment system providers and others to develop and deploy high-performance, highly secure, open-standard data applications. The products include an ISO 7816-4 file manager developers can use to implement the complex data structures and profiles found in standalone transit fare collection, retail loyalty and other applications that can be deployed individually or combined with payment applications. The file manager supports static information -- frequent traveler numbers, gift card ID numbers, membership numbers, etc. -- as well as dynamic information such as a transaction log, coupon, ticket or variable up/down counter values. The MicroPass 4001 and 5001 SDK tools utilize a PC-based application to support directory file structure creation, data element population, personalization script creation and sample card creation.

Legacy contactless applications in markets such as transit, healthcare and private label payments that are currently implemented using proprietary chip products can be migrated to the open-standard MicroPass platform to provide the more robust security and greater flexibility demanded within the new "Open Contactless Era" of 2009 and beyond.

Availability and Pricing

INSIDE's MicroPass 4001 and 5001 platforms and the associated MicroPass 4001 and 5001 SDK tools are available now. For pricing and more information, please contact INSIDE Contactless.

CARTES & IDentification 2008

INSIDE Contactless will be presenting its products at CARTES and IDentification 2008 in Paris, November 4-6, 2008 in Hall 4, Booth 4 L 125.

About INSIDE Contactless

INSIDE Contactless is the global leader in open-standard contactless payment and Near Field Communication (NFC) semiconductors and software that power the next generation of payment, transit, identity and access control applications. The company's intelligent, microprocessor-based platforms offer the flexibility to be embedded in smart cards, mobile phones and other consumer electronic devices, documents, badges and other items to support a wide range of innovative contactless applications and bring new levels of convenience to users. INSIDE has delivered more than 250 million contactless platforms worldwide to customers and partners that include many of the leading payment card and mobile phone manufacturers, systems integrators and financial institutions. With a portfolio of 55 families of patents, including several essential NFC patents, the company has played a leading role in NFC and contactless innovation. INSIDE is headquartered in Aix-en-Provence, France, with offices in Shanghai, Singapore, Warsaw, Seoul and Silicon Valley. For more information, please visit www.insidecontactless.com.

SOURCE: INSIDE Contactless

Corman Communications, LLC 
Patrick Corman, 650-326-9648 
patrick@cormancom.com 
www.cormancom.com 
or 
INSIDE Contactless 
Geraldine Sauniere-Miallet, +33 (0) 4 42 39 33 01 
Marcom Director 
gmiallet@insidefr.com

(Logo: http://www.newscom.com/cgi-bin/prnh/20080506/INFINITIBADGELOGO )

A first for both brands, neither Infiniti nor Bloomingdale's have promoted a vehicle through this medium before. A first-come, first-serve reservation process will allow 199 lucky consumers to be the exclusive owners of the Premier Edition. Dedicated phone lines will go live on November 10, 2008 at noon CST. After the reservation is taken, consumers then will be referred to a participating Infiniti retailer. The all-new 2009 Infiniti G Convertible is set to make its world debut at the 2008 Los Angeles Auto Show on November 19.

"Infiniti is excited to expand our relationship with Bloomingdale's. Through the Bloomingdale's Holiday Catalog, we can offer an exclusive group of affluent, fashion-forward consumers the opportunity to order the new Premier Edition Infiniti G Convertible," says Ben Poore, vice president Infiniti marketing. "Bloomingdale's consumers will be among the very first to experience the liberating experience of this limited edition convertible."

From December 10 through January 10, four Bloomingdale's stores will feature the all-new Infiniti G Convertible, allowing the public to catch a glimpse of the vehicle before it goes on sale. These locations include Tysons Corner in McLean, VA, Lenox Square in Atlanta, GA, Mall of Millennia in Orlando, FL and South Coast Plaza in Costa Mesa, CA. Product specialists will be on hand to answer consumer questions.

"Our partnership with Infiniti has been great for our customers, and we are sure they will be drawn to the creative integration of the G Convertible in our Holiday catalog," says Frank Berman, senior vice president Bloomingdale's marketing. "The vehicle echoes the fashion, which echoes the vehicle again in a completely unified way. Fashion, style, performance and fun are all passions of Bloomingdale's customers, whether it's in their closet or in their driveways."

The all-new Infiniti G Convertible, the first-ever open-air version of the popular G, is set for a mid-2009 model year introduction and promises stunningly seductive styling and G-worthy dynamic performance. The new G Convertible will feature a three-piece automatic retracting hardtop to keep a coupe-like roofline, and its available Bose(R) Open Air Sound System audio and climate control systems have been enhanced to provide an inviting experience with the top up or down. The G Convertible will be powered by a 3.7-liter V6 producing 320-plus horsepower. It goes on sale at Infiniti retailers nationwide in spring 2009.

About Infiniti

Infiniti offers a full-line of luxury performance automobiles, including the G sports coupe and sedan, the M luxury performance sedan, EX personal luxury and FX luxury performance crossovers, and the QX full-size luxury SUV. More information about Infiniti and its Inspired Performance(TM) and Total Ownership Experience(R) can be found at www.Infiniti.com .

About Bloomingdale's

Bloomingdale's is America's only nationwide, full-line, upscale department store; and a division of Macy's, Inc. It was founded in 1872 and currently operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and California. For more information, or to shop any time, visit www.bloomingdales.com .

SOURCE Infiniti

http://www.Infiniti.com

"We know there is still a demand for the luxury and performance of Infiniti automobiles, but with the negative consumer news of late, consumer perception is there's no financing available," said Ben Poore, vice president of marketing for Infiniti. "With Infiniti's Limited Engagement Winter Event, we're spreading the word that Infiniti has the cars buyers want, with the financing and lease options they need."

Poore also noted that while some automakers have held back, Infiniti continues to offer leasing as an alternative to traditional financing. In fact, during the Limited Engagement Winter Event, customers can lease the 2008 Infiniti G Sedan for $349 per month and the 2008 Infiniti G Coupe or Infiniti EX for $399 monthly.

While Infiniti retailers have details on these 39-month lease offers, the cars nicely equipped, with features such as Bose(R) premium audio with iPod(R) interface, a power moonroof and dual-zone climate control.

"No matter what lease or financing plan buyers choose during the Infiniti Limited Engagement Winter Event, they will receive the Total Ownership Experience(R) that has become synonymous with Infiniti," said Poore. "From premium services such as a complementary Infiniti Service Loan Car to 24-hour Infiniti Roadside Assistance, it's no wonder Infiniti is ranked as the number one luxury brand in vehicle satisfaction by AutoPacific."

Infiniti's Certified Pre-Owned (CPO) program is another option to get the full Infiniti experience. With the CPO program, buyers can get pre-owned value, combined with the confidence of knowing their vehicle has been thoroughly checked, prepped and approved by an authorized Infiniti retailer, is backed by warranty coverage, and has the same individualized service and programs that define the Infiniti's Total Ownership Experience.

Infiniti offers a full-line of luxury performance automobiles that inspire at every turn, including the G sports coupe and sedan, M sedan, EX and FX crossovers, and QX full-size SUV. The all-new Infiniti G Convertible makes its global debut at the Los Angeles International Auto Show on November 19 and goes on sale in Spring 2009. More information about Infiniti and its Total Ownership Experience(R) can be found at www.Infiniti.com.

SOURCE Infiniti

http://www.Infiniti.com