The series features top game titles from various studios and includes physical challenges that bring video games to life, as well as elimination challenges in an arena before hundreds of spectators. This exciting new format features a diverse group of contestants who embark on an intense and emotional journey, all hoping to win a prize package that includes $100,000 and trips to future World Cyber Games (WCG) events across the globe.

"With two out of every three American households playing videogames, it's clear that this mainstream phenomenon is a perfect arena for the Channel's agenda of broadening the brand while celebrating imagination," said Dave Howe, SCI FI Channel President. "The colorful and eclectic group of men and women competitors will simultaneously fit and completely shake up the ultimate gamer stereotype. We are thrilled to be partnering with WCG and Samsung for this fun and engaging show."

"Since 2000, the WCG has been at the forefront of e-sports and as we've grown to 78 countries represented and 1.5 million participants, we've seen that passion for gaming knows no geographic or demographic boundaries," said H.S. Kim, WCG President. "As gaming continues to be the fastest growing sector of the entertainment industry, we are delighted that we can continue to lead this revolution and with SCI FI, Granada and Samsung as partners, bring this show to viewers. The world has never seen a gaming-related TV series like GameQuest and we are confident that it will appeal to all levels of gamers and even non-gamers."

In WCG GameQuest, contestants will be first tested in real life challenges based on a variety of games and then must master the actual video games themselves. Ultimately, contestants will be forced to rely on real world and virtual world skills like attentiveness, coordination, and endurance in order to avoid elimination. But similar to video gaming where the person with the most skills doesn't always come out on top - for the winner of GameQuest, it may all come down to pure strategy and knowledge of other opponents' weaknesses in order to outlast the competition.

Samsung Electronics, the official worldwide partner for the World Cyber Games, is also the official series production partner.

"GameQuest will showcase the latest in consumer electronics and video games. Being a part of this ground-breaking series proves Samsung's commitment to creating products this technology-savvy gamer audience craves," said Gregory Lee, Chief Marketing Officer of Samsung Electronics. "We are confident that GameQuest will set an industry precedent for gaming reality competition and we look forward to seeing what the season has in store."

WCG GameQuest is a format created by Michael Agbabian and Dwight D. Smith ("Phenomenon", "Gameshow Marathon" and "Last Comic Standing") who will executive produce.

"We are delighted to partner with not only one but two top brands in the WCG and Samsung," said Paul Buccieri, President and CEO, Granada America. "Michael and Dwight crafted an imaginative and compelling format that combines the enormous popularity of video gaming with the real drama of competition. Producing this as our first project for SCI FI is especially gratifying."

Ivan Garel-Jones, Senior Vice President, Business Affairs, Granada America, brokered the deal with the WCG and Samsung Electronics. The WCG and Samsung brokered the deal with SCI FI.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 93 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

World Cyber Games (WCG) is the global leader in video game tournaments and video game television. Each year over 1.5 million players compete in WCG events and online tournaments across 78 countries. The annual WCG Grand Final is often dubbed the "Olympics of Video Gaming" by major media outlets as it showcases competitions between national teams and crowns world champions in the top PC, console and mobile video games. The first WCG Grand Final took place in Seoul, Korea in 2000. The WCG 2008 Grand Final will take place in Cologne, Germany, November 5-9, 2008. The WCG 2009 Grand Final will be hosted by the city of Chengdu, China. WCG event coverage is presented live on television networks around the world, on WCG.com and via numerous partner outlets.

Granada America is one of the largest international producers for the US market and a major force in acquiring, developing and producing scripted and non-scripted programming for US networks. Since launching in 2004, Granada America has become a leading producer of non-scripted and scripted programming in the US producing a slate of successful formats with major US networks, including Hell's Kitchen and Ramsay's Kitchen Nightmares for Fox, Celebrity Fit Club for VH1, Phenomenon and Hit Me Baby One More Time for NBC, Sensing Murder for Discovery as well as First 48 and the S.W.A.T series for A&E. Granada is a world leader in television production and distribution, with international production centers in the UK, Germany and Australia as well as America and programs distributed to over 155 territories worldwide. Our US hit TV show, Nanny 911, has been sold to more than 60 countries.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. (SEC). SEA markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung's North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, SEA was ranked #6 in the Electronics Industry segment in Fortune Magazine's "Most Admired Companies 2008," and named as one of Fast Company's "Fast 50 Most Innovative Companies of 2008." Among popular Business Week rankings, SEC ranked #26 in the publication's "Most Innovative Companies of 2008" and #21 in the "100 Best Global Brands" for 2007. SEC is also a top patent holder, ranking second overall in the U.S. in 2007. Please visit www.samsung.com or call 1(800) SAMSUNG for more information.

SOURCE World Cyber Games

http://www.samsung.com

Most multi-media SoC designs consume billions of verification cycles. So design projects of this nature are well suited for an emulation-centric verification strategy where software simulation alone is not practical and hardware/software co-simulation with actual video image data is necessary. The use of an emulation-centric verification flow based on the Veloce product reduces hardware development time, allows verification teams to run more verification cycles, and prevents 'tape-out' delays and respins--ultimately allowing more verification while reducing verification cycle time.

"Mitsubishi routinely pushes the technology envelope to develop highly complex multimedia SoCs. Being part of their verification methodology re-affirms Veloce's unmatched value proposition for functional verification of complex chips," said Eric Selosse, general manager and vice president of Mentor's Emulation Division. "Mitsubishi joins a growing list of leading-edge customers who have incorporated Veloce into their functional verification flow."

About Mentor Graphics

Mentor Graphics Corporation (NASDAQ: MENT) is a world leader in electronic hardware and software design solutions, providing products, consulting services and award-winning support for the world's most successful electronics and semiconductor companies. Established in 1981, the company reported revenues over the last 12 months of about $850 million and employs approximately 4,500people worldwide. Corporate headquarters are located at 8005 S.W. Boeckman Road, Wilsonville, Oregon 97070-7777. World Wide Web site: http://www.mentor.com/.

Mentor Graphics and Veloce are registered trademarks of Mentor Graphics Corporation. All other company or product names are the registered trademarks or trademarks of their respective owners.

SOURCE: Mentor Graphics Corporation

Mentor Graphics 
Carole Thurman, 503-685-4716 
carole_thurman@mentor.com 
or 
Suzanne Graham, 503-685-7789 
suzanne_graham@mentor.com

The mobile ad server ad flex from arvato mobile has already been used for Vodafone live! and on the mobile portals of the premium brands BRIGITTE.de Mobile, BYM.de Mobile, ESSEN&TRINKEN Mobile, BA-RSE ONLINE Mobile, Capital Mobile, GALA.de Mobile, DOGS Mobile, and stern.de Mobile.

About arvato mobile

arvato mobile offers its customers worldwide digital entertainment contents as well as innovative concepts and interactive solutions. The company considers itself to be a 360 manager along the whole digital value chain. The subsidiary of the international media and communication services provider arvato, a corporate division of Bertelsmann, works very closely with network operators, internet service providers, media companies and brands in more than 75 countries. arvato mobile is partner to all big music labels and rights owner in the film, TV and games industries. arvato mobile assures for its customers the complete content, category and royalty management. With gnab and the Entertainment Platform 2 (EP2) arvato mobile possesses two state-of-the-art platforms for processing and distribution of digital contents. The consumer brands handy.de and tj.net are two successful mobile entertainment portals run by arvato mobile.

www.arvato-mobile.com

About Media Layers

Media Layers is a world pioneer in real time personalized, rich-media mobile advertising. The company's SMART solution provides a "one-stop-shop" synchronizing players across the entire value chain - mobile operators, advertisers and content providers - enabling the targeting of users with highly personalized and rich media ads, creating an optimal user experience.

SMART, an end-to-end, 3-layered solution, encompasses mobile advertising's 3 key elements - end users, advertising campaigns and rich media. SMART uniquely manages the entire advertising process in real time. Based on dynamic predictive modeling tools, it provides the most accurate targeting, while maximizing relevance and end-user value. Combined with innovative video and rich media technology, this provides an exciting, high-value user experience leading to new revenue streams for mobile operators and service providers and superior ROI for advertisers and brands.

www.mlayers.com

SOURCE: Media Layers

for arvato mobile 
Inga Schlichting 
+49 (0)40 890 696-14 
Fax +49 (0)40 890 696-20 
is@mann-beisst-hund.de 
or 
Media Layers 
Assaf Katan 
VP Marketing and Business Development 
Phone +972-5-4444-7744 
Assaf.katan@mlayers.com

"Success for IP video and the link to Quality of Experience will be a key topic at the INTERNET TELEPHONY Conference & EXPO this year," commented Stefan Winkler, principal technologist for QoE Solutions at Symmetricom. "I look forward to delivering the technical details for the QoE measurements that must be included -- standardized or not -- for any successful QoE assessment as well as the deployment strategies and considerations for QoE measurement."

"We are very pleased that Dr. Winkler will be participating in this year's show. Symmetricom is widely recognized and respected as an industry leader, and I am confident that our attendees will appreciate and value the opportunity to hear his perspective on measuring Quality of Experience for IPTV," said TMC president and conference chairman, Rich Tehrani. "Over the past twelve months, widespread deployment of IP Communications services by global service providers, businesses and governments has reinforced that this exciting technology is a viable, cost-effective communications solution. As a result, we are seeing a significant number of senior-level executives attending INTERNET TELEPHONY Conference & EXPO as a means of learning about the technology so they too can take advantage of its benefits."

Registration for the show is now open. Anyone interested may register by visiting www.itexpo.com. Limited booth space is still available as well. Vendors interested in exhibiting at the show should contact Dave Rodriguez at 1-203-852-6800, ext. 146 or at drodriguez@tmcnet.com.

About TMC

Technology Marketing Corporation (TMC) is an integrated global media company helping our clients build communities in print, in-person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. In addition, TMC produces INTERNET TELPHONY Conference & EXPO, Call Center 2.0 Conference and Communications Developer Conference. For more information about TMC, visit www.tmcnet.com.

About Symmetricom, Inc.

As a worldwide leader in precise time and frequency products and services, Symmetricom provides "Perfect Timing" to customers around the world. Since 1985, the company's solutions have helped define the world's time and frequency standards, delivering precision, reliability and efficiency to wireline and wireless networks, instrumentation and testing applications and network time management. Deployed in more than 90 countries, the company's synchronization solutions include primary reference sources, building integrated timing supplies (BITS), GPS timing receivers, time and frequency distribution systems, network time servers and ruggedized oscillators. Symmetricom also incorporates technologies including Universal Timing Interface (UTI), Network Time Protocol (NTP), Precision Time Protocol (IEEE 1588), and others supporting the world's migration to Next Generation Networks (NGN).

Our Quality of Experience Assurance segment provides a robust perceptual quality monitoring solution that enables carriers, Internet service providers and cable multi-service operators (MSOs) to understand actual video service quality, in real time, as experienced by end-users.

Symmetricom is based in San Jose, Calif., with offices worldwide. For more information, visit www.symmetricom.com.

SOURCE: Symmetricom, Inc.

BroadPR 
Raychel Marcotte, +1-617-645-6022 
raychel@broadpr.com 
or 
JMR Worldwide (for TMC) 
Mostafa Razzak, +1-646-442-3361 
m.razzak@jmrworldwide.com