"Since 1916, Sears has been committed to America's service men and women with programs to employ veterans and reserve pay differential and benefits for full-time associates called up for active duty," said Don Hamblen, Chief Marketing Officer, Sears. "Last year, Sears launched Heroes at Home to help military personnel renovate and rebuild their homes. Today, we are pleased to expand the Heroes at Home Wish Registry to incorporate elements to make the wishes of our military come true for the holidays and enable our customers to provide a direct 'thank you' to members of the military."

Sears created the Wish Registry specifically to help identify heroes both domestically and overseas to show thanks for their service this holiday season. Sears partnered with the USO to help communicate the Wish Registry to military members, and will be making a $250,000 donation to support USO programs and services around the world. Military personnel can log on to www.sears.com/wish through October 31 to apply for the Wish Registry. Between November 2 and December 25, 2008, Sears will invite America to help fulfill their wishes with a Sears Gift Card.

Bill Kiss, Divisional Vice President Program Development said, "The Heroes at Home Wish Registry allows us to connect with the military community on a very personal level, and gives Americans the opportunity to fulfill their wishes. It's an extremely powerful program, with the potential to produce extremely meaningful results."

The Heroes at Home Wish Registry, one of Sears Holdings Corporations' multiple programs supporting the military and their families, enables Sears' customers to thank America's military heroes for the sacrifices they make for our country. However, the program starts with the Sears family, not just their customers. The first donations the registry received were from Sears associates, senior executives, and vendors featured at the retailer.

The Heroes at Home program also provides support to service members, veterans and their families through joint efforts with various nonprofit organizations, including Rebuilding Together, Inc. Sears Holdings has spearheaded nationwide fundraising efforts in the spring and holiday seasons over the past year and has raised more than $5 million through the Heroes at Home program for Rebuilding Together.

Sears has actively supported this country's servicemen and women with pride and respect since the company was founded more than a century ago. Each year Sears matches reservists pay and benefits while they are serving. In 2005, Sears Holdings received the Secretary of Defense Employer Support Freedom Award, which publicly recognizes American employers who provide exceptional support to their employees who voluntarily serve the nation in the National Guard and Reserve. In 2006, Sears Holdings also was honored with the Military Officers Association of America's Distinguished Service Award, in recognition of the company's support of associates in the Guard and Reserve and military families nationwide.

To find out more about the Heroes at Home program, or to refer a military family or veteran to the home renovation program through Rebuilding Together, visit www.sears.com or call 1-800-473-4229. Sears Holdings' ongoing commitment to assisting troops and their families includes several recruiting and employment programs, as well as a military pay differential to Sears associates employed (full time) who are reservists serving on active duty. Reservists who are employed full-time are allowed to continue participating in life insurance, medical and dental programs.

About Sears Holdings Corporation

Sears Holdings Corporation (Nasdaq: SHLD) is the nation's fourth largest broadline retailer with over $50 billion in annual revenues and approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit Sears Holdings' website at http://www.searsholdings.com.

About Rebuilding Together

Rebuilding Together is the nation's largest nonprofit organization working to preserve homeownership and revitalize neighborhoods by providing free home repair and modification services to those in need. With the help of everyday citizen volunteers, skilled trades people, the support of local business and major corporate partners, Rebuilding Together affiliates in America's largest cities and smallest towns make life considerably better for thousands of low-income homeowners. Beyond its core home repair work, Rebuilding Together also rehabilitates community centers and conducts home modification and repair programs that focus on aging in place. In addition, Rebuilding Together has programs dedicated to energy efficiency, veteran's housing, and disaster recovery and reconstruction. Rebuilding Together is currently celebrating 20 years as a national organization and the completion of over 100,000 homes thanks to the efforts of more than 200 affiliates nationwide. For more information, visit www.RebuildingTogether.org.

About the USO

The USO (United Service Organizations) provides morale, welfare and recreational services to U.S. military personnel and their families. The USO is a nonprofit, charitable organization, relying on the generosity of the American people to support its programs and services. The USO is supported by individual donors, Worldwide Strategic Partners and Combined Federal Campaign (CFC-11381). For more information, please visit our Web site at www.uso.org.

SOURCE Sears Holdings Corporation

http://www.sears.com/wish

"The PhoneFactor solution gives us the strong two-factor authentication that we need to meet the industry's strict regulatory requirements," stated Rachel Roberts, Information Services Project Manager for West Corporation. "PhoneFactor fit all of our requirements and gave us a great alternative to costly security token solutions."

About West at Home

West at Home is one of the nation's leading providers of home-based customer contact solutions. West at Home helps Fortune 1000 companies deliver unparalleled results through a combination of higher quality, better educated agents and a highly scalable, state-of-the-art infrastructure. West at Home employs the industry's most comprehensive agent training, management and monitoring processes and features multi-layered security protection. This helps companies protect their customer data, achieve a higher level of quality service, improve staffing flexibility and realize a greater return on their investment.

West at Home is a subsidiary of West Corporation, the nation's leading provider of outsourced communication solutions. For more information, please visit www.westathome.com.

About West Corporation

West Corporation is a leading provider of outsourced communication solutions to many of the world's largest companies, organizations and government agencies. West helps its clients communicate effectively, maximize the value of their customer relationships and drive greater profitability from every interaction. The Company's integrated suite of customized solutions includes customer acquisition, customer care, automated voice services, emergency communications, conferencing and accounts receivable management services.

Founded in 1986 and headquartered in Omaha, Nebraska, West has a team of 39,000 employees based in North America, Europe and Asia. For more information, please visit www.west.com.

About PhoneFactor

PhoneFactor is a simple two-factor authentication service that provides far greater security than usernames and passwords. The award-winning service can use any phone (mobile or landline) as a second form of authentication. PhoneFactor can be setup in minutes and eliminates the need for tokens, smart cards or certificates.

SOURCE: PhoneFactor

Positive Networks 
Sarah Fender, 913-499-4152 
sfender@positivenetworks.com

"It's one thing to hear a doctor talk about a successful program, but another to actually have someone whose life was transformed by the program tell their story," said Heather Pena, MD, a lead presenter at this weekend's conference and the Harvard-trained medical director of the St. Helena Center for Health. "We've now been able to collect data on over 300 people who have participated in our Transformations program since its inception and, to date, the dramatic, life-changing results such as Patty's are the rule rather than the exception."

Transformations(TM): The Napa Valley Weight and Lifestyle Management Program is an 11-day residential experience where participants -- led by physicians, nutritionists, exercise physiologists and behavioral therapists -- learn how to live a healthy life through good nutrition, exercise and other lifestyle changes. The Center for Health was established in 1968 on the campus of St. Helena Hospital in the Napa Valley and applies a multidisciplinary approach to its programs, which also include smoking-cessation and a one-day personal health "super" evaluation.

Four years after graduating from the program, Patty says "I feel so vibrant and healthy" and is not the person she was: a 40-year-old obese woman who at 5-feet, 8-inches tall tipped the scales at 232 pounds; a person scared to death of suffering the kind of massive heart attack that killed her father at age 41. "I was just 14 when my father died and his death left me fearful of my own heart," said Patty.

After repeated failures to lose weight on all the popular diets, she discovered the Transformations program during an Internet search. "On day five of the program, I finally said to myself: I get it: you have to change your lifestyle, not just learn to cut calories," she said. "I realized although I could eat Pop Tarts and be within my Weight Watchers point total, that didn't help my cholesterol, my energy or my long-term prospects for improving my health and keeping the weight off."

Today a strong, fit 170 pounds, Patty lives mostly on a plant-based diet with some fish and chicken dinners. Her husband, always healthy and a runner -- and a good cook -- has enthusiastically embraced the lifestyle changes and helps come up with good-tasting, but healthy meals. She has eliminated all processed foods from her diet, helping lower her cholesterol from 300 to 122. She says when she goes to the supermarket, she now buys food that "speaks to my heart. I ask a lot of my body in terms of exercise so I want to give it the right fuel."

Patty's 20-year-old daughter Aly, who struggled with her own weight, attended the Transformations program after seeing the positive affect it had on her mom. Despite all the family enthusiasm for their new lifestyle, her 15-year-old son Robbie still pushes mom for occasional visits to McDonalds. "I just say no," says Patty. "It's a lot easier than it used to be. And when he protests, I tell him, go ahead and sue me for loving you."

For more information, contact the St. Helena Center for Health at 1-800-358-9195 or http://www.sthelenacenterforhealth.org

SOURCE St. Helena Center for Health

http://www.sthelenacenterforhealth.org

Americans are also seeking meaningful ways to save money in a tough economy, and looking at what they're spending for coffee is no exception. The high price of a coffee shop beverage is an issue for many Americans. In fact, over four in ten Americans who have left a coffee shop without making a purchase did so because the coffee was too expensive.

The Benefits of Brewing at Home

That's why home-brewed coffee is such a powerful alternative. Cutting out just one of those typical 'tall' lattes each day and replacing it with a premium coffee you brew yourself will save you over $1,200 a year.

Not only is home-brewed premium coffee less expensive and great tasting, it is also more convenient. Nearly three in four coffee drinkers say it's easier for them to brew coffee at home than get a cup from a coffee shop. And 73% believe they are more likely to get a fresher cup of coffee at home -- and one that's better tasting. That's because 60% of all coffee drinkers find their coffee tastes better when it's in their favorite mug.

The survey also shows that Americans may need more education about the environmental impact of their coffee shop visits. Some 42% of Americans falsely believe it takes less time for a paper cup to decompose (20 years) than a newspaper (2 weeks). What's more, the vast majority of paper coffee cups can not be recycled or composted because the cup is coated with a thin plastic layer of unrecyclable material.

Take the Good Earth Coffee 'Brew at Home' Pledge

The surprising results of the "Brew for the Better" study have become the foundation for Good Earth Coffee's 'Brew at Home' Pledge campaign. In conjunction with their national launch, Good Earth Coffee is encouraging coffee drinkers to lead a more eco-friendly lifestyle and brew their coffee at home.

To help inspire coffee drinkers to make this change, Good Earth Coffee will donate $1.00 for each online pledge they receive to The Trust for Public Land, a national nonprofit environmental organization. Consumers can go to www.goodearthcoffee.com to make their pledge. Good Earth Coffee hopes to quickly reach its donation goal of $20,000 to help The Trust for Public Land to conserve landscapes, parks, gardens, and natural areas for Americans to enjoy.

Sophie Uliano, Good Earth Coffee spokeswoman and bestselling author of Gorgeously Green, understands the importance of brewing at home. "If every American brewed their coffee at home, the positive impact on the environment and our wallets would be colossal," she says. "Taking the Good Earth Coffee 'Brew at Home' Pledge is a simple first step any coffee lover can take to make a genuine difference."

Launching nationwide to retail stores in September, Good Earth Coffee is a great tasting premium coffee. Crafted from 100% specialty grade Arabica coffee beans, Good Earth Coffee is USDA certified organic, which means the coffee is untouched by any chemical pesticides or herbicides and is harvested in a way that is less taxing on the land. Nearly 20% of Good Earth's award-winning packaging comes from a renewable source, making it among the greenest packaging in the coffee aisle.

Other Eye-Opening Study Results

Our nation's attachment to coffee can trump even our most precious gadgets and loved ones:

-- Cell Shock: Half of coffee drinkers would rather give up their cell phone for a week than their favorite drink.

-- Daily Grind: Research reveals that roughly half of Internet users are now 'hooked' on email and check it more that 4 times a day, but 43% of coffee drinkers would rather go offline for a day than miss their morning cup.

-- Better than Candy: More than half of Americans report it would be harder to forego coffee than sweets.

-- Sorry Sweetie: Over one quarter admit a cup of coffee is a better way to kick off the day than a kiss from their loved one or family member.

-- Java Love: One in five would rather have a cup of coffee as their travel companion than a significant other.

The official "Brew for the Better" study was conducted in August 2008 and involved 1,007 nationally representative Americans age 18 and older who have Internet access. The survey results indicate a margin of error of +/- 3.1 percent at a 95 percent confidence level.

For more information on Good Earth Coffee, simple eco-tips from 'Green Guru' Sophie Uliano or to obtain the complete "Brew for the Better" study please contact Bonnie Berkes at 310-882-4004 or berkesb@ruderfinn.com.

About Good Earth Coffee

Good Earth(R) Coffee is a premium indulgence created for everyday coffee lover enjoyment. Made with USDA certified organic ingredients, Good Earth's Sienna, Mystic and Sedona blends are produced with the finest grade 100% Arabica coffee beans, hand-picked in Asia, Africa and South America. The team behind Good Earth Coffee takes great care to ensure the purity and authenticity of every delicious cup. Good Earth Coffee is owned by the Tata Group, the largest India-headquartered multinational in North America. The Tata Group also owns Eight O'Clock Coffee and the Tetley and Good Earth brands of tea. To learn more about Good Earth Coffee or find out where to purchase in your area, visit www.goodearthcoffee.com.

SOURCE: Good Earth Coffee

Bonnie Berkes 
Ruder Finn 
310-882-4004 
berkesb@ruderfinn.com 
or 
Deborah Glasser 
Good Earth Company 
201-571-0285 
glasserd@goodearthcoffee.com