Birst is a next-generation, on-demand solution for business intelligence and analytics. Birst removes the barriers to business intelligence bymaking it automatedand affordable.Easy enough for business professionals to use on their own, Birst is also powerful enough for the enterprise. It isa full-feature solutionthat costs only a fractionof traditional implementations. Organizations interested in trying Birst can set up a personal account online, immediately, for free.

Birst is being implemented with a current DiamondStream customer that is a leading developer, owner, and operator of casinos and related hotel and entertainment facilities. DiamondStream is using Birst to analyze prospects and clients, and to make relevant marketing offers via direct mail, email, and personalized microsites. "Given the current macroeconomic factors facing the gaming industry, now more than ever our clients need help making decisions based on a comprehensive understanding of the facts," said Donovan.

"Together with DiamondStream, we are looking forward to helping gaming companies better target promotions to each customer. DiamondStream's marketing and industry expertise, combined with Birst's powerful technology, offers gaming clients a very compelling solution," said Brad Peters, CEO of Success Metrics, the provider of Birst. "We are looking forward to bringing the speed and ease-of-use of on-demand business intelligence to their clients."

About DiamondStream

Founded in 2004 under the name Casino Marketing Alliance, DiamondStream significantly improves customer economics for its clients in the Gaming and Entertainment industries by measurably increasing patron preference across the customer lifecycle. DiamondStream drives these results by transforming insights gained from analyzing its clients' and proprietary 3rd party data into actionable, proprietary scoring models and informative market share analysis. DiamondStream embeds these models into rules-based micromarketing programs that deliver exactly the right message and offer at the right time. DiamondStream continuously optimizes media types, frequency, offer types/amounts and creative for each individual to realize that patron's full-potential value. Programs operate continuously and are 'dialed up/down' depending on our clients' needs.

DiamondStream's programs have won recognition by the Direct Marketing Association 2007 ECHO Awards (Silver Award, Entertainment/Publishing) and the American Gaming Association Awards (Finalist, Best Direct Marketing Campaign of the Year).

About Birst

Birst(TM) is the only self-service, on-demand business intelligence solution. It brings the benefits of fact-based decision making to a much broader audience by making BI affordable, fast, and easy to use. Delivered by Success Metrics, the leading provider of software-as-a-service analytical solutions, Birst is designed to support a wide range of customers -- from individuals to groups and even entire companies, so that everyone can benefit from greater insight into their business.

For more information, please visit www.birst.com.

SOURCE: Success Metrics

DiamondStream 
Brian Flynn, 206-852-4525 
Brian(at)diamondstream.com 
or 
Atomic PR 
Liz Haas, 415-402-0230 
Sm(at)atomicpr.com

Following the special screening of Cafe de los Maestros, guests were invited to an Opening Gala reception. The opening gala kicks off a weeklong festival of movies from around the world dealing with themes like immigration, romance, and special screenings of retrospective films. Additionally, the festival is proud to announce its music program for this year, and adds to the schedule daily panels, workshops and the BMI Music Series that will feature artists from this organization.

About LALIFF

The Los Angeles Latino International Film Festival (LALIFF) is a non-profit 501c(3) organization whose mission is to support and promote the development and exhibition of diverse visions by Latino filmmakers. In the process, we promote awareness of the richness and diversity of our Latin cultures, our artistry and our countries through film, the most powerful medium in the world, as a way to foster cultural harmony while serving as a springboard and catalyst for the promotion and distribution of Latino film as we develop an audience for our works.

LALIFF presents feature films, documentaries, shorts and special side bar screenings. The films presented at the festival showcase a wide variety of themes by Latino filmmakers, producers, writers and actors, as well as movies that depict Latino culture. It is a competitive festival with prizes and a venue where filmmakers come together with buyers and distributors. Our Industry Office facilitates meetings and keeps a video library for Hollywood executives. LALIFF also offers industry workshops, panels, labs, networking receptions, educational programs, and hosts some of the best Galas in Tinseltown. For more information about LALIFF, please visit www.latinofilm.org

    Premier Sponsors:  Farmers Insurance, Los Angeles Times/Hoy Newspaper
                    Presenting Sponsor: Univision 34 KMEX
     Official Sponsors: City of Los Angeles, Egeda & Filmotech, Coca-Cola
                    Opening Gala Sponsor: Blockbuster Inc.
                 Opening Night Presenter Sponsor: Macy's West
            Industry Office Sponsor: Creative Artist Agency (CAA)
                  Latino Screenwriter's Lab: Cortez Brothers
                        Filmmakers Cafe Sponsor: IKEA
                       Youth Program: Fry's Electronics
                   Award Sponsors: Walt Disney: Gabi Award

 Entertainment Partners: All Awards, Fuji Film: Best Documentary, CineLatino:
                                Audience Award

Supporting Sponsors: Warner Bros., Paramount Pictures, DreamWorks, HBO, Goethe Institut, Edelman Public Relations, LPB (Latino Public Broadcasting), ProChile, Showbiz Software, ESPN Deportes, Festival International de Cine de Guadalajara,

Universidad de Guadalajara (UDG), University of Guadalajara Foundation USA,

CineLatino

Film Festival Sponsors: Sony Pictures, CBS Diversity, NBC Universal, FilmLook

  Inc., Time Warner Cable, Sotol Tequila, Titra, Laguna Films, Echauri Video
   Collaborator Sponsors: ASCAP, BMI, Hollywood & Highland Center/Spa Luce,
  Roosevelt Hotel, Fiji Water, Creative Industry Handbook, Molaa (Museum of
  Latin America Art), El Mexicano, Roaring Lion Energy Drink, Don Francisco
  Coffee, Nexmale, PLIE (Professional Latinos in Entertainment), Festival de
                               Cinema de Girona
                       Seminar Sponsors: WGA, SAG Indie

Media Partners: MTV Tr3s, KLCS, LATV, Univision Radio, KLOVE 107.5FM, KTNQ 1020AM, La Nueva 101.9FM, Hispanic Magazine, Al Borde/El Clasificado, American

Latino TV & LatiNation, Bazuca Magazine, InMag Magazine, QuePasa.com, Latino

   Future Magazine, Home Media Magazine, OYE Magazine, Para Todos Magazine,
                                Univision.com


    Press Contacts
    Conny Q. 323.469.9066
    pressoffice@latinofilm.org

    Vanessa Tartak 323.202.1453
    vanessa.tartak@edelman.com

SOURCE Los Angeles Latino International Film Festival (LALIFF)

http://www.latinofilm.org

    Shorts Category:

    Shorts/ Winner
    Winner:  "A Day of Work"
    Director:  Roger Dassani
    Country:  USA

    Shorts/Special Mention
    Winner:  "Catharsis"
    Director:  Daniel Chamorro
    Country:  Spain

    Shorts/ Animation
    Winner:  "Sebastian Voodoo"
    Director:  Joaquin Baldwin
    Country:  USA

    Documentary Category:

    Documentaries/ Best Documentary
    Winner:  Promise of Music
    Director:  Enrique Sanchez Lansch
    Country:  Germany

    Documentaries/Special Mention
    Winner:  Cafe de los Maestros
    Director:  Miguel Kohan
    Country:  Argentina

    Documentaries/Special Mention
    Winner:  La Americana
    Director:  Nicholas Bruckman
    Country:  United States

    Documentaries/Special Mention
    Winner:  13 peoples, defending, water air and land
    Director:  Francesco Taboada Tabone
    Country:  Mexico

    Opera Prima Category:

    Opera Prima/ Winner
    Winner:  Desierto Sur
    Director:  Shawn Garry
    Country:  Chile

    Opera Prima/ Special Mention
    Winner:  Cochochi
    Director:  Israel Carteras
    Country:  Mexico

    Features Category:

    Features/ Best Film (RITA AWARD)
    Winner:  Paraiso Travel
    Director:  Simon Brand
    Country:  Colombia

    Features/ Best Screenplay
    Winner:  Casi Divas
    Director:  Issa Lopez
    Country:  Mexico

    Features/ Best Director
    Winner:  Lucia Murat
    Film:  Mare, Nossa de Amor
    Country:  Brazil

    Audience Award Category:

    Documentary:
    Winner:  Fraude
    Director:  Luis Mendoki
    Country:  Mexico

    Film:
    Winner:  Paraiso Travel
    Director:  Simon Brand
    Country:  Colombia

Following the award ceremony, select audience of filmmakers, celebrities and important decision makers of the industry were able to enjoy an advanced screening of "Nothing Like the Holidays" not due for release until November.

"We are please to continue showcasing the talented work of Latino filmmakers and their contributions to the world cinema," stated Marlene Dermer, co founder and executive director of the festival. "This night celebrates the films that have made this festival possible and we look forward to a successful festival next year."

The closing festivities successfully conclude the 12th year of LALIFF where more than 130+ films were showcased.

About LALIFF

The Los Angeles Latino International Film Festival (LALIFF), is a non- profit 501c (3) organization whose mission is to support and promote the development and exhibition of diverse visions by Latino filmmakers. In the process promote awareness of the richness and diversity of our Latin cultures, our artistry and our countries through film, the most powerful medium in the world, as a way to foster cultural harmony while serving as a springboard and catalyst for the promotion and distribution of Latino film as we develop an audience for our works.

LALIFF presents feature films, documentaries, shorts and special side bar screenings. The films presented at the festival showcase a wide variety of themes by Latino filmmakers, producers, writers and actors, as well as movies that depict Latino culture. It is a competitive festival with prizes and a venue where filmmakers come together with buyers and distributors. Our Industry Office facilitates meetings and keeps a video library for Hollywood executives. LALIFF also offers industry workshops, panels, labs, networking receptions, educational programs, and hosts some of the best Galas in tinseltown. For more information about LALIFF, please visit www.latinofilm.org

    Premier Sponsors:  Farmers Insurance, Los Angeles Times/Hoy Newspaper
    Presenting Sponsor: Univision 34 KMEX
    Official Sponsors: City of Los Angeles, Egeda & Filmotech, Coca Cola
    Opening Gala Sponsor: Blockbuster Inc.
    Opening Night Presenter Sponsor: Macy's West
    Industry Office Sponsor: Creative Artist Agency (CAA)
    Latino Screenwriter's Lab: Cortez Brothers
    Filmmakers Cafe Sponsor: IKEA
    Youth Program: Fry's Electronics
    Award Sponsors: Walt Disney: Gabi Award,

Entertainment Partners: All Awards, Fuji Film: Best Documentary, CineLatino: Audience Award

Supporting Sponsors: Warner Bros., Paramount Pictures, DreamWorks, HBO, Goethe Institut, Edelman Public Relations, LPB (Latino Public Broadcasting), ProChile, Showbiz Software, ESPN Deportes, Festival International de Cine de Guadalajara, Universidad de Guadalajara (UDG), University of Guadalajara Foundation USA, CineLatino

Film Festival Sponsors: Sony Pictures, CBS Diversity, NBC Universal, FilmLook Inc., Time Warner Cable, Sotol Tequila, Titra, Laguna Films, Echauri Video

Collaborator Sponsors: ASCAP, BMI, Hollywood & Highland Center/Spa Luce, Roosevelt Hotel, Fiji Water, Creative Industry Handbook, Molaa (Museum of Latin America Art), El Mexicano, Roaring Lion Energy Drink, Don Francisco Coffee, Nexmale, PLIE (Professional Latinos in Entertainment), Festival de Cinema de Girona

Seminar Sponsors: WGA, SAG Indie

Media Partners: MTV Tr3s, KLCS, LATV, Univision Radio, KLOVE 107.5FM, KTNQ 1020AM, La Nueva 101.9FM, Hispanic Magazine, Al Borde/El Clasificado, American Latino TV & LatiNation, Bazuca Magazine, InMag Magazine, QuePasa.com, Latino Future Magazine, Home Media Magazine, OYE Magazine, Para Todos Magazine, Univision.com

    Press Contacts
    Conny Q. 323.469.9066
    pressoffice@latinofilm.org

    Vanessa Tartak 323.202.1453
    vanessa.tartak@edelman.com

SOURCE Los Angeles Latino International Film Festival (LALIFF)

http://www.latinofilm.org