Avid Media Toolkit

Avid Media Toolkit is a software development kit that will simplify the task of creating and accessing Avid-native media for third parties. For instance, developers will now have several options in addition to Avid Interplay Transfer for material ingest as a part of file-based workflows, which will greatly simplify the process of working with file-based media. Avid Media Toolkit automatically converts files to Avid-native media files, making it easier for customers to access media from a variety of sources and applications. Customers will also be able easily move media from various Avid systems into other production environments such as graphics, audio or playout devices. Key features of the new Avid Media Toolkit include:

-- The ability to read and write Avid-native MXF files together with associated AAF metadata; and

-- Improved media exchange with Interplay environments

Formats supported in Avid Media Toolkit Version 1.0 include: IMX 30, IMX 40, IMX 50, DVCAM, DVCPro 25, DVCPro 50, DVCPro 100 and Avid DNxHD 120, 145, 185 and 220.

Avid Interplay Web Services

Avid Interplay Web services allows third party vendors to better manage assets in an Avid Interplay environment and helps to extend Interplay functionality outside the bounds of its built-in toolset. Avid has opened up the interface for third parties to seamlessly integrate Interplay features into their customized automated workflows, via XML. This functionality was previously only available using the Interplay Access application. Additional new functionality includes:

-- Folder navigation and listing

-- Folder management

-- Asset check-in and retrieval

-- Metadata input and retrieval

-- Searching

-- Locator Management

-- Sub-clip creation

-- Headframe management

MOG Solutions, a developer of MXF technology, recently licensed Avid's Web Services API to complete the development of its TOBOGGAN product. TOBOGGAN is designed to enable customers to ingest multiple resolutions of material, check-in metadata to the Avid Interplay system and turn third party EDLs into full-blown Avid sequences.

"The Avid Interplay Web services API has alleviated extremely complex development and allowed us to develop more seamless file-based workflows for our customers, especially those that work in time-critical environments," said Ernesto Santos, marketing and sales manager of MOG Solutions. "It will have an immediate impact on Avid's customer base, especially those interested in seamlessly bringing metadata directly into the Avid systems from tapeless camera sources like XDCAM and P2. One of the first applications of the integration was used quite extensively by a major broadcaster during the 2008 Summer Games."

Avid Interplay Web services are based on SOAP 1.1 and are compatible with the most commonly used Web services frameworks such as Net 2.0 and Sun Metro for Java (JAX WS). Developers interested in obtaining a licensing agreement for Avid Web Services may do so by visiting: http://www.avid.com/thirdparty/developers/.

About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals -- as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign(R), M-Audio(R), Pinnacle Systems(R), Sibelius(R), Softimage(R) and Sundance Digital(R). The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer(R) system for motion picture editing. For more information about the company's Oscar, Grammy(R) and Emmy(R) award-winning products and services, visit www.avid.com, del.icio.us, Flickr, technorati and twitter; or connect with Avid on Facebook.

Copyright 2008 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. Avid, Digidesign, DNxHD, Film Composer, M-Audio, Interplay, Pinnacle Systems, Sibelius, Softimage, and Sundance Digital are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Emmy is a registered trademark of ATAS/NATAS. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

Contact:
Amy Peterson
Avid Technology
978-640-3448
amy_peterson@avid.com

SOURCE: Avid Technology, Inc.

mailto:amy_peterson@avid.com

Tata Communications, which announced a strategic partnership with BitGravity in March, 2008, has also invested $11.5 million in convertible debt in BitGravity, validating the company's content delivery platform as a key benefit in Tata Communications' value-added services offering. In turn, BitGravity has named Tata Communications' Chief Technology Officer, John Hayduk to its Board of Directors. Tata Communications' financial backing of BitGravity confirms Tata Communications' commitment to develop and offer innovative technology solutions to its global customers.

"The launch of Tata Communications' CDN service is a major milestone in our strategic roadmap to offer unparalleled managed services globally. We chose to work with BitGravity because it has the best architecture and technology to deliver high quality content and video," said Vinod Kumar, Chief Operating Officer, Tata Communications. "Together, Tata Communications and BitGravity's capabilities are a formidable force to deliver high quality content and video."

Tata Communications' next-generation CDN service, powered by BitGravity's technology, delivers the highest performance and reliability in the industry while providing immediate access to content, including High-Definition Video, without delay or jitter, and the highest levels of throughput for end users. Fast forwarding, cache clearing, resolution switching and rate throttling are just a few of the features that enable customers to build a robust and engaging application into a Flash Player.

"Video will soon become over 80% of the traffic on the Internet and content delivery will become strategic for every carrier. Carriers without a CDN strategy will inevitably become insignificant and will lose the economy of scale required to be competitive. This is a strategic endeavor for both Tata Communications and BitGravity and sends a bold message to the global CDN market," said Berge Avayzian, Chief Strategy Officer of Yankee Group.

"Global reach will be table stakes for content delivery and we are excited to receive funding and support from a strong strategic investor like Tata Communications that will enable us to effectively integrate our CDN architecture with their worldwide backbone and provide an unmatched user experience. Tata Communications' extensive relationships within and outside of the communications industry will accelerate the deployment and penetration of our innovative platform," said Perry Wu, CEO and co-founder of BitGravity.

Tata Communications' Tier 1 IP presence worldwide combined with BitGravity's leading technology provides an offering that is unmatched in user experience, performance, quality and reach around the world. Tata Communications is uniquely positioned to offer quality global delivery and support, which enables companies to outsource distribution of Video, Downloads, Music, Games and Multimedia without degradation from Paris to Hong Kong, Bangalore and the Silicon Valley.

"Two essential ingredients of a superior CDN service include a strong IP network providing higher performance, and an efficient, scalable file distribution technology," said Genius Wong, Tata Communications' Senior Vice President of Global IP and VPN Services. "The design of Tata Communications' CDN service has taken into account these key factors to come up with the industry's highest performance and reliable IPv4 and IPv6 CDN service."

Tata Communications' suite of offerings include Tata Communications CDN, a next-generation CDN designed for a wide range of applications providing the highest performance and reliability on a global scale; Tata Communications CDN Plus and CDN Secure, add value designed for the distribution and protection of media assets; and Tata Communications LiveBroadcast, a high quality, flash-based streaming service for broadcasters of live events.

For more information on Tata Communications CDN Service powered by BitGravity visit http://www.tatacommunications.com

About Tata Communications

Tata Communications, a member of the $62.5 billion Tata Group, is a leading global provider of a new world of communications. The emerging markets communications leader leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national and Indian enterprises, service providers and Indian consumers.

Tata Communications' range of services include transmission, IP, converged voice, mobility, managed network connectivity, hosting and storage, managed security, managed collaboration and business transformation for global enterprises and service providers, as well as Internet, retail broadband and content services for Indian consumers. The Tata Global Network encompasses one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries across 300 PoPs, and more than 1 million square feet of data center and co-location facilities.

Tata Communications' unique emerging market depth and breadth of reach includes a national fiber backbone network and access to network in over 60 cities and 125 PoPs in India, strategic investments in South African converged services operator, Neotel, Sri Lanka and Nepal and, subject to fulfillment of conditions precedent, a 50% ownership in China Enterprise Communications (CEC) providing full country VPN coverage in China.

Servicing customers from its offices in over 80 cities in 40 countries, Tata Communications is the number one global international wholesale voice operator and number one provider of international long distance, enterprise data and Internet services in India, the Company was named "Best Wholesale Carrier" at the World Communications Awards in 2006, "Best Pan-Asian Wholesale Provider" at the 2006 and 2007 Capacity Magazine Global Wholesale Telecommunications Awards and was awarded "Best Progress in Emerging Markets" at the 2008 Mobile Communication Awards.

Tata Communications Limited along with its global subsidiaries, (Tata Communications), is listed on the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed on the New York Stock Exchange. (NYSE: TCL)

http://www.tatacommunications.com

About BitGravity

BitGravity has built the first CDN for Interactive Broadcasting, which is optimized to deliver affordable, HD-quality video on demand, live broadcasts, and interactive applications for massive audiences on the Internet. BitGravity's patent-pending CDN is Tier 1, highly scalable, and delivers the performance that consumers want and expect, including streaming videos that play instantly, and live video with no buffering.

BitGravity is an award-winning technology provider in the content delivery space. The company has won numerous awards including DemoGod, LightReading's Service Company of the Year, Digital Hollywood 100, RedHerring 100 and AlwaysOn Hollywood 100. Built on top of BitGravity's patent-pending routing architecture, BitCast, BitGravity's services include BitGravity's High-Definition Content Delivery Service, BG Secure and BG LiveBroadcast, the Internet's first affordable, high-quality, massively scalable live product. The company is based in Burlingame, Calif., and is privately funded by Allen and Company, Tata Communications and other investors.

http://www.BitGravity.com

Forward-looking and cautionary statements

Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications' expected financial position, business strategy, the future development of Tata Communications' operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications' network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company's communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications' industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications' control, include, but are not limited to, those risk factors discussed in Tata Communications' various filings with the United States Securities and Exchange Commission. These filings are available at http://www.sec.gov. Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.

Copyright (c) 2008 Tata Communications and BitGravity, Inc. All Rights Reserved. BitGravity, Bitcast, and BG LiveBroadcast are trademarks of BitGravity, Inc. All other marks are the property of their respective owners.

Media Contacts:

    Janice Goveas
    Tata Communications
    +91-92233-94575

    Kristen Massaro
    STC Associates
    +1-347-272-8162
    kristen@stcassociates.com

    Mari Mineta Clapp
    BitGravity
    +1-408-398-6433
    mari@bitgravity.com

Media Contacts: Janice Goveas, Tata Communications, +91-92233-94575; Kristen
Massaro, STC Associates, +1-347-272-8162, kristen@stcassociates.com; Mari Mineta
Clapp, BitGravity, +1-408-398-6433, mari@bitgravity.com

IT Manager at Yo! Sushi, Billy Walters explains the selection decision, "The on-going costs of the line rental and telephony maintenance were becoming a significant overhead to the business and as we had plans to double the number of outlets within two years this was an appropriate time review our overall telecommunications strategy. There are a number of excellent IP based products on the market, however what we liked about the Swyx solution was that it is based on software licenses rather than hardware, therefore in an expanding operation such as ours rolling out new users would be very straightforward and could be handled centrally without third-party support. Furthermore, it was very easy to use, and other options such teleconferencing, auto attendant, and its script editing features were included within the basic price making it not only a compelling technical proposition, but also very good value for money."

The Swyx solution also provided Yo! Sushi with the opportunity to bring their home delivery service, which was previously outsourced to a third-party, back in house. According to Waters the flexibility of the system allowed Yo! Sushi to integrate their inbound calls with their customer database and maps package, routing the calls using a non-geographical number to their call centre based in London. This reduced the costs of outsourcing and provided a better service to customers as the agents are all Yo! Sushi employees and therefore have an excellent understanding of the menu.

The key benefits the Swyx system has delivered:

    - Significantly reduced the overall telecommunications costs as
      the company no longer need to pay for multiple line rental and all the
      calls between head office and the restaurants are now free.
    - Improved the accessibility of staff as they have access to the
      corporate PBX system regardless of their location
    - Negated the need to outsource its 'take-away' business by
      implementing its own call centre, thus saving money and improving its
      customer relations.
    - Significantly reduced the monthly maintenance charges as all
      moves and changes can be carried out remotely from head office
    - The conferencing facility has allowed regional managers to hold
      'virtual meetings' with restaurant managers without the need to travel or
      subscribe to a third party service.
    - During busy periods the voicemail facility has allowed restaurant
      managers to manage their calls and prioritise their workload
    - Allowed the company to plan its roll-out of new restaurants ahead
      of time, allocating numbers and resources, without relying on third-party
      telecommunications carriers.

Waters concludes, "We expect the system to pay for itself within two years, furthermore we believe that we have only scratched the surface on what we think the telephony system can do for us in the future. For example, we are looking are investing how we can implement SwyxMobile which allows Swyx's softphone capability on mobiles devices including Blackberries to reduce our mobile costs and improve the availability of our staff."

For more information visit - http://www.swyx.com.

Editor's Notes:

About Yo! Sushi

Established 10 years ago by entrepreneur Simon Woodroffe, YO! Sushi owns and operates a chain of Japanese-style conveyor-belt sushi bars in high streets and concessions across the UK. The restaurants offer a mix of traditional Japanese and Western recipes in a high-tech and theatrical setting. Customers choose colour-coded dishes from a conveyor belt and order their drinks using airline-style call buttons. High profile concessions include Harvey Nichols, Selfridges, Harrods, Fenwick, Network Rail and BAA. The group is expanding internationally through franchising.

About Swyx:

The Communication Engine

Always ready to challenge the market, Swyx develops software based unified communication solutions that continually push the boundaries whilst maintaining its core belief that technology must always deliver tangible business value and productivity for clients.

Renowned for product innovation, Swyx aims to continually delight its customers and business partners by providing the best possible products and services to help make them more competitive in their markets.

Established in 1999 and headquartered in Dortmund, Germany, Swyx now has offices across Europe. Today the company is recognised as the market leader for unified communication in Europe and has enabled thousands of businesses to take advantage of the benefits of unified communication and associated applications.

An easy-to-install, easy-to-maintain software-based system, SwyxWare is The Communication Engine designed to drive a company forward. Based around familiar Microsoft(R) Windows(R) applications, the Swyx solution is designed to integrate perfectly with existing business software, including all financial and business process management tools. It offers all the agility of a business-class communication solution with the flexibility to match - and to grow with a company's specific needs. Powerful business communication, that is simple, quick and easy to set up and manage, giving businesses full control, and making them more responsive to the needs of its customers, wherever they are.

Press Contact: Jane Moores / Sally Minchin, TTA Communications Ltd, Tel: +44(0)845-658-0120, Fax: +44(0)845-658-0122, email: jmoores@ttauk.com

Press Contact: Jane Moores / Sally Minchin, TTA Communications Ltd, Tel:
+44(0)845-658-0120, Fax: +44(0)845-658-0122, email: jmoores@ttauk.com

HOPKINTON, Mass., ARMONK, N.Y., and REDMOND, Wash., Sept. 10 /PRNewswire/ -- EMC Corporation (NYSE: EMC), IBM (NYSE: IBM) and Microsoft Corp. (Nasdaq: MSFT) today announced a jointly developed specification which uses Web Services and Web 2.0 interfaces to enable applications to interoperate with multiple Enterprise Content Management (ECM) repositories by different vendors. The companies intend to submit the Content Management Interoperability Services specification to OASIS (Organization for the Advancement of Structured Information Standards) for advancement through its rigorous standards development process.

The ultimate goal of CMIS is to dramatically reduce the IT burden around multi-vendor, multi-repository content management environments. Currently, customers must spend valuable time and money to create and maintain custom integration code and one-off integrations to get different ECM systems within their organizations to "talk" to one another. The specification will also benefit independent software vendors (ISVs) by enabling them to create specialized applications that are capable of running over a variety of content management systems.

Working together since late 2006, the three companies were joined in the creation of the CMIS draft specification by other leading software providers including: Alfresco Software, Open Text, Oracle and SAP. A final gathering of all seven companies was recently held to validate interoperability of the specification before submission to OASIS.

"Many companies today are struggling with how to unlock the full value of their data when they have multiple content management solutions dispersed throughout their organization. Currently, 'marrying' these into one integrated system -- or migrating content between systems -- costs the IT department a lot in time and money," said Melissa Webster, program vice president, Content & Digital Media Technologies at IDC. "Given the need for a common standard that will enable customers to access disparate repositories, today's announcement certainly seems like a very positive step in the right direction."

"For some time now the world of content management has been evolving from separate application platforms to an integral part of a company's information infrastructure," said Razmik Abnous, vice president and chief technology officer, Content Management and Archiving Division at EMC. "As content management rapidly becomes a key piece of a company's business process, there's a heightened need for interoperability between the vast and diverse sources that manage this content. Today's agreement is a major step forward in achieving this goal."

"By working together to define the CMIS standard, IBM, Microsoft and EMC are clearly putting the needs of all customers first in this important technology area. We have worked hard to develop a standard that continues IBM's efforts to leverage the principles of SOA and Web 2.0 interfaces to benefit the industry as a whole," said Ken Bisconti, vice president, products and strategy, IBM Enterprise Content Management.

"The real winner in today's announcement is the customer," said Jeff Teper, corporate vice president of the Office Business Platform, Office SharePoint Server Group at Microsoft. "Today's businesses are driven by information. When companies operate in silos, with information scattered throughout the enterprise, it becomes extremely difficult for customers to realize its full value. By working together, we believe we can enable customers to maximize the use of critical business assets."

Key to the new specification, EMC, IBM and Microsoft worked together to define an interface that:

    -- Is designed to work over existing repositories enabling customers to
       build and leverage applications against multiple repositories --
       unlocking content they already have
    -- De-couples web services and content from the content management
       repository, enabling customers to manage content independently
    -- Provides common web services and Web 2.0 interfaces to dramatically
       simplify application development
    -- Is development platform and language agnostic
    -- Supports composite application development and mash-ups by the business
       or IT analyst
    -- Grows the ISV and developer community

"We applaud EMC, IBM, and Microsoft for reaching this milestone and for choosing to take the next step and advance this important work through an open standards process," said Laurent Liscia, executive director of OASIS. "We look forward to furthering the evolution of CMIS from specification to standard and to promoting the broadest possible industry adoption through education and implementation efforts."

For more information, and to download a preview copy of the CMIS technical specification draft, please see the website of any of the contributing companies: EMC Corporation (http://www.emc.com/about/news/press/2008/091008- smr-content-management-interoperability-services.htm); IBM (http://www.ibm.com/software/data/content-management/cm-interoperablity- services.html); and Microsoft (http://go.microsoft.com/fwlink/?LinkId=127855). (Due to length of URLs, please copy and paste into browser.) For information on participating in the CMIS standardization work at OASIS, contact member-services@oasis-open.org.

About EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at http://www.EMC.com.

About IBM

For more information on IBM's Enterprise Content Management offerings, visit: http://www-306.ibm.com/software/ecm.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

SOURCE EMC Corporation

http://www.emc.com