"Night of the Demons" is the story of six teens that visit an abandoned house on Halloween night. A seance goes terribly awry and they awaken a terrible force; a battle to survive ensues as they are stalked by a demon spirit. The film stars a fabulous cast including Shannon Elizabeth ("American Pie," "Scary Movie"), Monica Keena ("The Devil's Advocate," "Freddy vs. Jason," "While You Were Sleeping"), Diora Baird ("Wedding Crashers," "Texas Chainsaw Massacre-The Beginning," "My Best Friend's Girl," "Shark"-TV) and teen heartthrob Edward Furlong ("Terminator II-Judgment Day," "American History X," "Pet Cemetery II").

The academy award winning team at Drac Studios will create the demons. Drac Studios received 6 academy award nominations and 3 academy awards and has a spectacular record of technical innovation and creating unforgettable characters and creatures for film and television. Drac earned 3 Academy Awards(R), for "Bram Stoker's Dracula," for "Mrs. Doubtfire," and they received the Technical Achievement Academy Award(R) for creating state of the art advancements in silicone prosthetic makeup appliances. The company received 6 Academy Award(R) nominations for the films: "A Beautiful Mind," "Bicentennial Man," "Titanic," "Roommates," Jack Nicolson's "Hoffa," and Dustin Hoffman's Captain Hook in Steven Spielberg's classic "Hook."

Director and co-writer Adam Gierasch commented, "I couldn't be more excited! Halloween, loud music, and demons; three of my favorite things! I'm chomping at the bit to work with Drac Studios to bring them to life for moviegoers in spades. We've got a great cast, spooky locations, and some of the best demons I've ever seen. It's time to rock!"

Seven Arts' CEO, Peter Hoffman, adds, "I am very much looking forward to working with Adam again on a movie we hope to build into a successful 'Halloween' franchise, with many sequels to follow and leveraging the fan base for the genre, and the previous success of 'Night of the Demons' in the '80s and '90s. We have every confidence in Adam's ability to deliver a thoroughly frightening cinematic experience!"

For nearly a decade, Seven Arts Pictures plc has remained a prominent full service independent producer and distributor of quality feature films. Under the experienced hand of Founder and CEO, Peter Hoffman, the company has distinguished itself as a consistent source for art house quality films that boast "festival cache," as well as highly-marketable big budget feature films that appeal to a worldwide audience.

Cautionary Information Regarding Forward-Looking Statements:

Included in this news release and other information that we make publicly available from time to time are forward-looking management comments and other statements that reflect management's current outlook for future periods. These statements include, among others, statements regarding the anticipated benefits from the development, production, or acquisition of new film projects as well as anticipated revenue from other sources and which may be critical to the overall revenue and profits of the Company.

These statements and expectations are based on currently available competitive, financial and economic data along with our operating plans, and are subject to future events and uncertainties that could cause anticipated events not to occur or actual results to differ materially from historical or anticipated results. Among the events or uncertainties which could adversely affect future periods are: changes in legal contingencies; issues surrounding labor disputes with unions such as the Screen Actors Guild, the Director's Guild, and the Writer's Guild; our use of estimates and assumptions; and the concentration of our capital stock ownership. The forward-looking statements in this news release should be read in conjunction with the more detailed descriptions of the risk factors located in our Registration Statement filed with the United States Securities and Exchange Commission as amended on page 11 of Form 20-FR12G/A Amendment 11 (annual report pursuant to Section 13 or 15(d) of the Exchange Act) for the year ended March 31, 2007 and as updated to March 31st, 2008 under Part 1 Item 3 Section 3.D entitled "Risk Factors." The Company undertakes no obligation to update or revise any forward-looking statements contained in this release as a result of new information or future events or developments.

SOURCE: Seven Arts Pictures

Seven Arts Pictures plc US contact: 
Peter Hoffman, +1-323-692-5010 
phoffman@7artspictures.com 
Or 
Seven Arts Pictures plc UK contact: 
Elaine New, +44-207-355-2051 
elainnew@googlemail.com

It takes hundreds, sometimes thousands of people to make a movie. Many of them play key roles without appearing on screen. A costume or an accessory giving weight to a specific scene, a powerful line in a scenario or a camera capturing the right move are all key factors contributing to the overall success of a movie. The Hamilton Behind the Camera Award, now held in collaboration with Hollywood Life Magazine, made sure to celebrate and reward these achievements.

"This event is about recognition," said Matthias Breschan, Hamilton President. "Hamilton has had a long-standing relationship with the Hollywood community and understands the long list of ingredients needed to make a movie successful. This success is built on the work of many talented people who work off-screen. With the Behind the Camera Awards we can show our appreciation of this work and officially recognize its impact on the movie industry as a whole."

This year's honorees were selected from the following 10 categories based on movies released during the year and/or presented at the prestigious festivals of Cannes, Toronto and Venice and the Festival of the American Film Institute:

    --  True Grit Director, Kimberly Pierce, for "Stop Loss"
    --  Super Producer, Shauna Robertson, for "Pineapple Express"
    --  Screenwriter, Jenny Lumet, for  "Rachel Getting Married"
    --  Cinematographer, Wally Pfister, for "The Dark Knight"
    --  Production Designer, Martin Laing, for  "City of Ember"
    --  Costume Designer, Albert Wolsky, for "Revolutionary Road"
    --  Property Master, Russell Bobbitt, for "Iron Man"
    --  Stunt Choreography, Doug Coleman, for "Get Smart"
    --  Special Make Up Effects, DRAC Studios, for "The Curious Case of
        Benjamin Button"
    --  Film Editor, Jim Page, for "Eagle Eye"

The recognition of these off-screen superstars was underlined with the presentation of the awards by leading actors, actresses and other movie professionals. Presenters at the ceremony included Harrison Ford, Anne Hathaway, Christopher Nolan and Lucy Lui.

"I'm delighted to be here tonight to celebrate those people who work behind the scenes to make us look good." - Harrison Ford

About Hamilton Watches

Hamilton was founded in 1892 in Lancaster, Pennsylvania. The first film featuring a Hamilton watch was the Academy Award(R) nominated film "The Frogmen" in 1951. Since then Hamilton has enjoyed a strong Hollywood presence with product appearances in over 300 movies. The Behind the Camera Awards was first presented in 2003 to honor the work of costume designers. Now, with a full array of categories, these Awards truly encompass the full spectrum of movie-making careers. Known for its innovative design and watch technology, Hamilton is a member of the Swatch Group, the world's largest watch producer and distributor, with 160 production sites in Switzerland.

www.hamiltonwatch.com

About Hollywood Life Magazine

With a circulation of 204,000 and a 20-year track record of success, Hollywood Life magazine is the leading authority on Hollywood and the ultimate trendsetter of fashion, beauty and pop culture. Hollywood Life is published six times a year and is famous for its Young Hollywood Awards, Breakthrough Awards and Hollywood Style Awards.

www.HollywoodLife.net.

SOURCE Hamilton

http://www.hamiltonwatch.com

Participants (in alphabetical order), include:

-- Adam West

-- Andrew WK

-- ANT

-- Benjamin McKenzie

-- Bijou Phillips

-- Breckin Meyer

-- Brian Eno

-- Carlos Santana

-- Christopher Titus

-- Cole Sprouse & Dylan Sprouse

-- David Arquette

-- David Lynch

-- DJ AM

-- Drac Studios

-- Elijah Wood

-- Emeril Lagasse

-- Flight of the Conchords

-- Greg Grunberg

-- Hal Sparks

-- John Aboud

-- Margaret Cho

-- Mario Lopez

-- Melissa Joan Hart

-- Peaches

-- Stan Lee

-- Stephen Colletti

-- Steve Aoki

-- Joey Fatone

-- Alex Greenwald

-- Chad Michael Murray

-- Jaime King

-- Jason Ritter

-- Katy Perry

-- Masi Oka

-- Michelle Pesce

-- Neil Patrick Harris

-- Sal Masekela

-- Will Wright

-- Zachary Levi

-- Alex Albrecht

-- Alex Bogusky

-- Brian Cecente

-- Charlene Li

-- Craig Newmark

-- Curt Schilling

-- Eric Nakamura

-- Gary Vaynerchuk

-- Geoff Keighley

-- iJustine

-- Jay Aldeson

-- Joel Johnson

-- Kent Nichols

-- Kevin Rose

-- Mark Cuban

-- Michael Arrington

-- Philip DeFRanco

-- Richard Branson

-- Robert Scoble

-- Scott Beale

-- Veronica Belmont

The Spore Creature Creator is rated E for Everyone by the ESRB. The downloadable demo version is free. The retail version has an MSRP of $9.99 in North America. Fans that want to create their own creatures can download a free trial version of the Spore Creature Creator at www.spore.com.

Spore ships for the PC, Mac, Nintendo DS(TM) and mobile phones on September 5, 2008 in Europe and September 7, 2008 in North America and Asia. A limited-edition collectors edition of the game, the Spore Galactic Edition, is also available, which includes the 'Making of Spore' DVD, "How to Build a Better Being" DVD from the National Geographic Channel (NGC), 'The Art of Spore' hardback mini-book, a fold-out Spore poster, and a premium 100-page Galactic Handbook.

www.sporevote.com was created and managed by Mekanism. Learn more about Mekanism at www.mekanism.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS FreestyleTM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO and SPORE are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. Nintendo DS is a trademark of Nintendo. All other trademarks are the property of their respective owners.

About Mekanism

Mekanism is a San Francisco and New York based production studio housing film and animation content creators.

We sprinkle our love of good storytelling on viral campaigns, commercials and branded entertainment to inspire measurable brand loyalty.

SOURCE: Electronic Arts Inc.

Electronic Arts 
Amanda Taggart, 650-628-2781 
ataggart@ea.com 
Bryce Baer, 650-628-5102 
bbaer@ea.com 
Tammy Schachter, 650-628-7223 
tschachter@ea.com