The newly added HD channels include several regional sports networks, premium movie channels, and popular national sports, news, women's, shopping and lifestyle networks. (Refer to the full list of HD channel additions at the end of this release.) HD service is available for $10 a month with any U-verse TV programming package. All U-verse TV packages include HD-ready equipment, and four of the five packages include an HD-ready Total Home DVR. Total Home DVR is being rolled out to all U-verse markets by the end of this year.

U-verse TV is also introducing more HD options on Nov. 10 with a new HD Premium package. Featuring Universal HD, MGM HD and Smithsonian Channel HD, the new tier can be added to an HD service subscription for an additional $5 a month. More channels will be added to the HD Premium package in the future.

"Our U-verse HD channel expansion comes as consumer demand for HD content reaches an all-time high and cable companies fall further behind," said Dan York, executive vice president of content and programming, AT&T Converged Services. "We're again expanding our channel lineup so AT&T U-verse TV customers can always find the content they enjoy -- whether that's HD, SD or in-language networks -- and watch that content when and where they want."

AT&T is also expanding the ethnic programming available on U-verse TV with several new packages for its diverse customer base including:

-- Mandarin Package, featuring CCTV-4, CTI-Zhong Tian Channel, Phoenix InfoNews and Phoenix North American Chinese Channel, for $35 a month. CTI-Zhong Tian Channel can be ordered a la carte for $12 a month, and CCTV-4, Phoenix InfoNews and Phoenix North American Chinese Channel are available a la carte for $10 a month.

-- Polish Package, featuring TV Polonia and TVP Info, for $25 a month. TV Polonia can be ordered a la carte for $20 a month.

-- Russian Package, featuring RTR Planeta and Channel One Russia, for $25 a month. Each channel is available a la carte for $15 a month.

-- TV5MONDE, featuring programs from France, Belgium, Switzerland, Canada and Quebec, for $10 a month.

-- Setanta Sports, featuring exclusively live European and international soccer, rugby and other sports, for $15 a month.

The new international packages are available starting Nov. 10 and can be added to any U-verse TV core programming package.

As part of this month's expansion, U-verse TV customers also gain access to several new standard definition channels: The Outdoor Channel, NASA TV and, as part of Paquete Espanol, WAPA America and V-me. Paquete Espanol features 24 Spanish-language channels for $10 a month with any U-verse TV core programming package.

AT&T is the only national provider to offer a 100 percent Internet Protocol-based television (IPTV) service, making AT&T U-verse TV one of the most advanced television offerings available anywhere.

AT&T's U-verse deployment is rapidly introducing competitive choice and next-generation services to more consumers. AT&T U-verse customers enjoy quadruple-play integration, enhanced features and greater value, all made possible by IP technology. AT&T U-verse TV ranked "Highest in Residential Television Service Satisfaction in the North Central, South, and West Regions," according to the J.D. Power and Associates 2008 Residential Television Service Provider Satisfaction Study(SM).

For additional information on AT&T U-verse -- or to find out if it's available in your area -- visit http://uverse.att.com, call 800-ATT-2020 or visit a local AT&T retail location. Customers can get more information about U-verse TV programming and television events by visiting http://uverse.att.com/uconnect.

    THE FOLLOWING HD CHANNELS ARE BEING ADDED TO THE AT&T U-VERSE TV LINEUP:

    @Max HD
    5StarMax HD
    ActionMax HD
    Comcast SportsNet Chicago HD
    Comcast SportsNet New England HD
    Encore HD
    Fox Business Network HD
    Fox News Channel HD
    FSN Detroit HD
    FSN Florida HD
    FSN Midwest (Kansas City) HD
    FSN Midwest (St. Louis) HD
    FSN Ohio (Cincinnati) HD
    FSN Ohio (Cleveland) HD
    FSN Prime Ticket HD
    FSN South HD
    FSN Southwest (Dallas) HD
    FSN Southwest (Houston) HD
    FX Network HD
    FX Network HD - West
    Hallmark Movie Channel HD
    HBO Latino HD
    HBO Signature HD
    HBO Zone HD
    HBO2 West HD
    Lifetime Television HD
    Lifetime Television HD - West
    MoreMax HD
    Outdoor Channel HD
    OuterMax HD
    Planet Green HD
    QVC HD
    Showtime 2 HD
    Showtime Extreme HD
    Showtime Showcase HD
    Speed HD
    SportsSouth HD
    SportsTime Ohio HD
    Starz Comedy HD
    Starz Edge HD
    Sun Sports HD
    The Travel Channel HD
    ThrillerMax HD
    TMC Xtra HD
    Weather Channel HD
    Wmax HD

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

Geographic and service restrictions apply to AT&T U-verse. Call or go to http://www.uverse.att.com to see if you qualify. Subscription to an AT&T U-verse programming package and an HDTV required. HD channel availability varies by package selected. Prices, dates, and programming subject to change. A monthly $10 HD Technology Fee applies for access to HD service. Full Total Home DVR functionality requires a receiver for each additional TV at $5/mo. each.

AT&T received the highest numerical score among television service providers in the South, North Central and West regions in the proprietary J.D. Power and Associates 2008 Residential Television Service Satisfaction Study(SM). Study based on 18,938 total responses from measuring providers in the South (13), North Central (11) and West (10) regions and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in July 2008. Your experiences may vary. Visit jdpower.com.

SOURCE AT&T Inc.

http://www.att.com

Known for its marketing, creative campaigns and integrated product placement on behalf of Ford, JWT Team Detroit worked with Filmaka on the "Mustang Stories" short film contest. Through the partnership, Filmaka members received an opportunity to showcase their talent in front of one of the world's largest companies.

"Working with Ford gives us the opportunity to help a powerhouse brand connect with its consumers through high-quality, original content," said Sandy Grushow, president, Filmaka. "Meanwhile, our winning filmmakers get to have their creative vision seen by one of the world's most respected agencies as well as millions of television viewers."

"We're always looking for innovative ways to connect with our customers," said Caroline Pernot, Ford car communications. "We wanted to see how filmmakers interpreted our "Mustang Stories" contest and are delighted to be able to reach an even wider audience through the new "Knight Rider" TV series, which stars our Shelby GT 500KR Mustang."

Through the branded entertainment competition, Filmaka's community members were challenged to submit a script reflecting personal stories that were specifically chosen from devoted Mustang enthusiasts or their own original ideas. Like the Mustang, the films represent the best of the best. Nearly 400 scripts were submitted by filmmakers in 28 countries on six continents and 22 semi-finalists received the green light to produce their films then selected 10 winners who will be featured as part of the 2010 Mustang launch.

Ford is one of several major companies that have enlisted Filmaka's global community to create content through its branded entertainment competitions. Since its April 2008 launch, Filmaka has created competitions with FX Network, SAB Miller, Red Bull, and, currently, Cisco to provide content for traditional and digital media, as well as integrated marketing campaigns.

ABOUT FILMAKA

Filmaka (www.filmaka.com) is an on-line global creative community and marketplace, committed to inspiring, celebrating and rewarding creativity and talent by providing professional opportunities for directors and writers from all around the world. The unique mechanism is a series of competitions which are juried by industry leaders. Each month, Filmaka challenges its community to create original, professionally produced high-quality scripted and unscripted films and branded entertainment. Rewards range from cash prizes to the opportunity to create series for traditional and digital media. Filmaka will also produce at least one feature film and documentary directed by community members.

ABOUT FORD MOTOR COMPANY

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 229,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit our website at www.ford.com.

SOURCE: Filmaka

mPRm Public Relations 
Dana Block, 323-933-3399 
dblock@mprm.com

The commercial during the season premier of "Knight Rider" on General Electric Co's will promote Ford's new 2010 Mustang model and the aggressive online campaign around it.

"With all the disruption in the advertising and media businesses today, brands need an increasing volume of professional content produced in a highly efficient way," said Sandy Grushow, president of Filmaka, and former chairman of News Corp's Fox Television Entertainment Group.

"Brands need to figure out a way to cut costs while they remain as relevant to consumers as ever before," he said adding, "Ford and JWT approached Filmaka because they believed short films on the Web were the perfect medium."

Unlike Google Inc's YouTube and other online video sites, Filmaka pitches itself as a studio, brokering distribution deals for its members and taking a cut of the proceeds from their content.

Since its April 2008 launch, Filmaka has conducted online brand contests for FX Network, owned by News Corp, SABMiller PLC, Red Bull and Cisco Systems Inc but Ford is the first to build a TV ad around the content.

Nearly 400 scripts were submitted to Filmaka after its members were challenged to submit entries reflecting personal stories about the iconic Mustang.

Twenty-two semifinalists then got the green light and about $5,000 to produce their films. Filmaka also got a fee.

Grushow would not comment on the terms but said the costs related to the Ford campaign were far below the typical costs associated with television branding.

"It would not be unheard of for one of the largest automotive companies in the world and one of the biggest ad agencies to spend in excess of $1 million in creating a 60-second commercial," said Grushow.

(Editing by Gary Hill)

((susan.zeidler@thomsonreuters.com ; +1 213 955 6748; Reuters Messaging: susan.zeidler.reuters.com@reuters.net )) Keywords: FORD KNIGHTRIDER/

Keywords: FORD KNIGHTRIDER/

LOS ANGELES, EEUU, 24 sep (Reuters) - Ford Motor lanzara el miircoles un anuncio en el que se incluira el cortometraje ganador de un una competicisn en Internet, en un ejemplo de csmo las empresas intentan reducir costes al tiempo que publicitan su marca.

El anuncio de 60 segundos muestra a dos aspirantes a cineastas y fragmentos de su pelmcula "Numskull", la ganadora del concurso de cortos "Mustang Stories" organizado por la pagina web de vmdeos Filmaka en colaboracisn con Ford y con la agencia de publicidad JWT Team Detroit, del Grupo WPP.

El anuncio, que se emitira durante el estreno de la nueva versisn de la serie "El Coche Fantastico" en la cadena NBC, promociona el nuevo modelo 2010 Mustang de Ford y la agresiva campaqa online que lo acompaqa.

"Con todos los trastornos actuales en los negocios de la publicidad y los medios, las marcas necesitan un volumen cada vez mayor de contenido profesional producido de forma muy eficiente", explics Sandy Grushow, presidente de Filmaka y ex presidente del Fox Television Entertainment Group, propiedad de News Corp.

"Las marcas necesitan encontrar una forma de reducir costes al tiempo que se mantienen tan relevantes para los consumidores como siempre", aqadis. "Ford y JWT se acercaron a Filmaka porque creman que los cortometrajes en Internet eran la forma perfecta".

A diferencia de paginas de vmdeos como YouTube, de Google, Filmaka se considera un estudio y gestiona acuerdos de distribucisn para sus miembros a cambio de una parte de los beneficios obtenidos por su contenido.

Desde su lanzamiento en abril de 2008, Filmaka ha organizado concursos online en torno a las marcas FX Network de News Corp, SABMiller PLS, RedBull y Cisco Systems, aunque Ford es la primera en construir un anuncio de televisisn en torno al contenido.

Tras retar a sus miembros a enviar textos sobre historias personales relacionadas con el mmtico Mustang, Filmaka recibis cerca de 400 guiones.

Entonces, 22 semifinalistas recibieron luz verde y unos 5.000 dslares (unos 3.400 euros) para producir sus pelmculas. Filmaka tambiin recibis una cuota.

Grushow declins hacer comentarios sobre los tirminos exactos, aunque indics que los costes relacionados con la campaqa de Ford estaban muy por debajo de los costes tradicionales relacionados con la publicidad en televisisn.

"No serma inaudito que una de las empresas automovilmsticas mas grandes del mundo gastara mas de un millsn de dslares para crear un anuncio de 60 segundos", coments. tf.TFN-Europe_newsdesk@thomson.com vs

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