This aspect ratio eliminates borders around the digital photos and allows pictures to fill up the screen. Photos appear larger on these frames' displays than digital photo frames with the 16:9 aspect ratio.

"These digital photo frames offer a great way to enjoy and share photos," said Koba Kobayashi, marketing director for digital imaging accessories in the Digital Imaging Division at Sony Electronics. "Industry demand for digital photo frames is still growing, and consumers are looking for quality products from trusted brands like Sony."

In addition to providing high-quality LCD screens, these models have an advanced image processing feature that quickly decodes and displays images. The digital photo frames will display images that are up to 48 megapixels or files that are up to 100MB. The digital photo frames have 200MB of available capacity, so you can store hundreds of photos to the device and then return your memory card back to the camera.

Digital images can be loaded onto the internal memory of the digital photo frames from several types of flash memory cards, including Memory Stick PRO(TM), Memory Stick PRO Duo(TM), SD Memory Card, MMC, Compact Flash, Microdrive(R) and xD-Picture Card.

Photos can also be transferred to the frames via a USB cable (not included) from a personal computer or digital camera. These two new S-Frame models support JPEG and RAW (SRF, SR2, ARW) image file formats.

The S-Frame models offer convenient features including the auto orientation sensor. The photo frame automatically detects whether it has been positioned horizontally or vertically and then adjusts the display of the picture accordingly. When the frame is horizontal the Sony logo will light up. When the frame is vertical, the logo turns off and blends into the piano black finish.

Additional features include 10 slide show variations, clock and calendar views, and two index modes so you can preview several photos at once. You can also conserve energy by using the auto power on/off setting to program when you want the frame to turn on in the morning and off at night. Functions of the digital photo frame can be managed remotely using the included controller.

The DPF-D80 digital photo frame is now available for about $180 and the DPF-D100 model will be available in November for about $280. Both will be offered direct at sonystyle.com, at 43 Sony Style(R) retail stores around the country, and at hundreds of authorized dealers nationwide. Pre-orders are now being accepted for the DPF-D100 unit at sonystyle.com.

SOURCE Sony Electronics

http://www.sonystyle.com

-- Auto-rotate view, which allows photo viewing in portrait or landscape mode depending on frame stance

-- On-screen calendar that supports clock and alarm functions

-- Displays photos, and plays music and video files in spectacular quality and sound

-- Supports a wide variety of media formats, including CF, MS, MS Pro, MS Pro Duo, MMC, SD, SDHC (except 7") USB devices, and xD

Standing out among the new line of Digital Picture Frames, the 8-inch Wi-Fi (wireless) model offers a wide array of technical features to enhance your digital life, allowing for the sharing of precious moments between family and friends:

-- Utilizing the included, free service--www.framechannel.com--automatically download photos, personalized content, and RSS feeds directly to your EDGE Digital Photo Frame

Examples include:
Photo-sharing Sites    Personalized Content
Flickr                 Sports Scores
Photobucket            Horoscopes
Picasa                 Weather
Webshots               News
Social Networks        RSS Syndicators
Facebook               CNN.com
MSN Live Spaces        ESPN.com
                       MSN.com

-- 8" Active Matrix Digital LCD Screen

-- 800 x 600 resolution (4:3 standard)

-- On-board, high-sensitivity touch controls

-- 256MB internal memory

-- Built-in battery--up to 80 minutes of viewing time when not plugged into a power source

-- Supported Media Formats: AVI, BMP, JPEG, MP3, MPEG 1/4, WMA

EDGE Tech Corp president and CEO, Jeff Thompson, said, "We are really excited about offering this new line of Digital Picture Frames at such great prices."

The High-Resolution Digital Picture Frame line pricing starts at $59.95 (after rebate) for the 7-inch. The 8- and 10-inch Digital Picture Frames are $149.95 (after rebate).

EDGE Digital Picture Frames are located on the Web here:

7-inch: http://www.edgetechcorp.com/accessories/7-digital-picture-frame.asp

8-inch: http://www.edgetechcorp.com/accessories/wireless-digital-frame.asp

10-inch: http://www.edgetechcorp.com/accessories/10-digital-photo-frame.asp

ABOUT EDGE TECH CORP

With $2,500 saved from his neighborhood newspaper route, 14-year-old Jeff Thompson founded EDGE Tech Corp in 1986. EDGE Tech Corp, an ISO 9001:2000-certified company, is a leading supplier of DRAM and flash memory upgrades, portable computing products, storage devices, and other experience-enhancing technology solutions. EDGE products are available through leading U.S. resellers including CDW, Insight, More Direct, PC Connection, PC Mall, Zones, TechDepot (an Office Depot Company), Walmart.com, and Staples.com, and through distribution at Ingram Micro, SYNNEX, and D&H Distributing. EDGE products are also available through its Web site at www.edgetechcorp.com.

SOURCE: EDGE Tech Corp

EDGE Tech Corp 
Nicole Dansereau, 972-728-2051 
Director of Marketing 
Fax: 972-239-2972 
ndansereau@edgetechcorp.com