In her new role heading international film acquisitions and sales, Sultan has announced the promotions of Suzanne Barron to executive VP, international motion picture sales; Caroline Dubourg to VP, international motion picture sales and business affairs; and Nicole Jelovic to manager, international motion picture sales.

"There is no one better than Julie to lead our international film acquisition and sales efforts, which will play an increasingly important role in boosting our profitability," PAE COO John Flock says. "By lowering our production output, we have been able to focus more of our resources on economically acquiring quality films to meet growing demand both internationally and from our own expanding direct DVD and theatrical distribution businesses in North America. Julie is a superb, results-oriented executive with a stellar reputation, whose track record of success for us over the past 18 months makes her the perfect candidate for this vital new role."

"I am thrilled that Peace Arch has provided me with this opportunity, and fortunate to have such a capable, highly talented team of executives in place to promote," Sultan added. "Having someone of Suzanne's caliber at my side is a great asset. Combined with Caroline's business acumen and strong understanding of the industry, as well as Nicole's first-rate sales abilities, Peace Arch is well positioned to build on the momentum it has established."

Sultan joined Peace Arch Entertainment as executive VP of international film sales in April 2007 from Lakeshore International, where she served as senior VP for seven years. Earlier, Sultan spent five years at NBC as VP, international TV sales, and at Playboy Entertainment Group as director of international sales.

Barron, senior VP since joining PAE in 2004, previously was an international sales consultant for four years at HBO Enterprises and five years at Playboy Entertainment Group.

Dubourg, who started at PAE in April 2007, spent the previous seven years at TF1 International. There, she was responsible for business and legal affairs for international licensing deals, acquisitions and international coproduction for both U.S. and foreign-language films. She started her business affairs career at Gaumont in film and TV production.

Jelovic joined PAE in 2007 as a film festival coordinator. Other roles include serving as director of development at independent production company Booya Studios and production assistant on the documentary feature "Voices of Iraq."

About Peace Arch Entertainment Group Inc.

Peace Arch Entertainment produces and acquires feature films, television and home entertainment content for distribution to worldwide markets. Peace Arch owns one of the largest libraries of top quality independent feature films in the world, featuring more than 2,000 classic and contemporary titles. For additional information, please visit www.peacearch.com.

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. These risks include, but are not limited to, that the synergies and financial impact of the joint venture may not be realized, the competitive position of the joint venture may not be maintained, Peace Arch may not realize the anticipated benefits of the joint venture and other risks detailed on Peace Arch's periodic report filings with the Securities and Exchange Commission. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. By making these forward-looking statements, Peace Arch undertakes no obligation to update these statements for revisions or changes after the date of this release.

Source: Peace Arch Entertainment Group Inc. (AMEX: PAE) (TSX: PAE) http://www.peacearch.net

CONTACT: Paul Nichols, The Lippin Group Tel: +1 323 965 1990 e-mail: pnichols@lippingroup.com Jim Benson, The Lippin Group Tel: +1 323 965 0992 e-mail: jbenson@lippingroup.com Filing Services Canada Inc Tel: +1 403 717 3898 Fax: +1 403 717 3896 WWW: http://www.usetdas.com

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In her new role heading international film acquisitions and sales, Sultan has announced the promotions of Suzanne Barron to executive VP, international motion picture sales; Caroline Dubourg to VP, international motion picture sales and business affairs; and Nicole Jelovic to manager, international motion picture sales.

"There is no one better than Julie to lead our international film acquisition and sales efforts, which will play an increasingly important role in boosting our profitability," PAE COO John Flock says. "By lowering our production output, we have been able to focus more of our resources on economically acquiring quality films to meet growing demand both internationally and from our own expanding direct DVD and theatrical distribution businesses in North America. Julie is a superb, results-oriented executive with a stellar reputation, whose track record of success for us over the past 18 months makes her the perfect candidate for this vital new role."

"I am thrilled that Peace Arch has provided me with this opportunity, and fortunate to have such a capable, highly talented team of executives in place to promote," Sultan added. "Having someone of Suzanne's caliber at my side is a great asset. Combined with Caroline's business acumen and strong understanding of the industry, as well as Nicole's first-rate sales abilities, Peace Arch is well positioned to build on the momentum it has established."

Sultan joined Peace Arch Entertainment as executive VP of international film sales in April 2007 from Lakeshore International, where she served as senior VP for seven years. Earlier, Sultan spent five years at NBC as VP, international TV sales, and at Playboy Entertainment Group as director of international sales.

Barron, senior VP since joining PAE in 2004, previously was an international sales consultant for four years at HBO Enterprises and five years at Playboy Entertainment Group.

Dubourg, who started at PAE in April 2007, spent the previous seven years at TF1 International. There, she was responsible for business and legal affairs for international licensing deals, acquisitions and international coproduction for both U.S. and foreign-language films. She started her business affairs career at Gaumont in film and TV production.

Jelovic joined PAE in 2007 as a film festival coordinator. Other roles include serving as director of development at independent production company Booya Studios and production assistant on the documentary feature "Voices of Iraq."

About Peace Arch Entertainment Group Inc.

Peace Arch Entertainment produces and acquires feature films, television and home entertainment content for distribution to worldwide markets. Peace Arch owns one of the largest libraries of top quality independent feature films in the world, featuring more than 2,000 classic and contemporary titles. For additional information, please visit www.peacearch.com.

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. These risks include, but are not limited to, that the synergies and financial impact of the joint venture may not be realized, the competitive position of the joint venture may not be maintained, Peace Arch may not realize the anticipated benefits of the joint venture and other risks detailed on Peace Arch's periodic report filings with the Securities and Exchange Commission. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. By making these forward-looking statements, Peace Arch undertakes no obligation to update these statements for revisions or changes after the date of this release.

CONTACTS:

Paul Nichols Jim Benson

The Lippin Group The Lippin Group

pnichols@lippingroup.com jbenson@lippingroup.com

323.965.1990 323.965.0992

Source: Peace Arch Entertainment Group Inc. (AMEX: PAE) (TSX: PAE) http://www.peacearch.net

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In her new role heading international film acquisitions and sales, Sultan has announced the promotions of Suzanne Barron to executive VP, international motion picture sales; Caroline Dubourg to VP, international motion picture sales and business affairs; and Nicole Jelovic to manager, international motion picture sales.

"There is no one better than Julie to lead our international film acquisition and sales efforts, which will play an increasingly important role in boosting our profitability," PAE COO John Flock says. "By lowering our production output, we have been able to focus more of our resources on economically acquiring quality films to meet growing demand both internationally and from our own expanding direct DVD and theatrical distribution businesses in North America. Julie is a superb, results-oriented executive with a stellar reputation, whose track record of success for us over the past 18 months makes her the perfect candidate for this vital new role."

"I am thrilled that Peace Arch has provided me with this opportunity, and fortunate to have such a capable, highly talented team of executives in place to promote," Sultan added. "Having someone of Suzanne's caliber at my side is a great asset. Combined with Caroline's business acumen and strong understanding of the industry, as well as Nicole's first-rate sales abilities, Peace Arch is well positioned to build on the momentum it has established."

Sultan joined Peace Arch Entertainment as executive VP of international film sales in April 2007 from Lakeshore International, where she served as senior VP for seven years. Earlier, Sultan spent five years at NBC as VP, international TV sales, and at Playboy Entertainment Group as director of international sales.

Barron, senior VP since joining PAE in 2004, previously was an international sales consultant for four years at HBO Enterprises and five years at Playboy Entertainment Group.

Dubourg, who started at PAE in April 2007, spent the previous seven years at TF1 International. There, she was responsible for business and legal affairs for international licensing deals, acquisitions and international coproduction for both U.S. and foreign-language films. She started her business affairs career at Gaumont in film and TV production.

Jelovic joined PAE in 2007 as a film festival coordinator. Other roles include serving as director of development at independent production company Booya Studios and production assistant on the documentary feature "Voices of Iraq."

About Peace Arch Entertainment Group Inc.

Peace Arch Entertainment produces and acquires feature films, television and home entertainment content for distribution to worldwide markets. Peace Arch owns one of the largest libraries of top quality independent feature films in the world, featuring more than 2,000 classic and contemporary titles. For additional information, please visit www.peacearch.com.

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. These risks include, but are not limited to, that the synergies and financial impact of the joint venture may not be realized, the competitive position of the joint venture may not be maintained, Peace Arch may not realize the anticipated benefits of the joint venture and other risks detailed on Peace Arch's periodic report filings with the Securities and Exchange Commission. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. By making these forward-looking statements, Peace Arch undertakes no obligation to update these statements for revisions or changes after the date of this release.

Distributed by Filing Services Canada and retransmitted by Marketwire

CONTACTS:

Paul Nichols
The Lippin Group
Email Contact
323.965.1990

Jim Benson
The Lippin Group
Email Contact
323.965.0992

SOURCE: Peace Arch Entertainment Group Inc.

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