In its tenth year Staying Alive is launching a new campaign in association with Spinvox, Telling It Like It Is (www.tellingitlikeitis.tv) to continue to openly and frankly discuss sex and safe sex issues with young people.

"It is only by encouraging young people to talk more openly about sex that we can start breaking down the stigma and barriers that are all too associated with the subject," said Georgia Arnold, Senior Vice President, Social Responsibility, MTV Networks International and Executive Director, Staying Alive Foundation. "An open mind leads to open discussions which ultimately help promote safe sex and lowers the risk of HIV and AIDS. We strongly believe that humour is one of the best ways to do this and the Fur TV spots are hilarious and totally spot on."

Fur TV premiered on MTV ONE in the UK in April 2008 and the series has subsequently aired on MTV in France and Germany. The five shorts focus on specific safe sex messages that relate directly to the concerns that many young people have when it comes to using condoms -- What is unsafe sex?; Is buying a condom embarrassing?; Why do I need a condom?; Do condoms reduce sensitivity? In the not-for-the-faint-hearted and edgy style that Fur TV is synonymous with, Lapeno, Fat Ed and Mervin tackle these sensitive issues, ending vignette with the strapline "Rubber rocks. Wear a condom."

The creators of Fur TV, Chris Waitt and Henry Trotter added: "We have always had a strong belief in safe sex, and that applies especially to sex between humans and puppets."

While four of the shorts will premiere during the live broadcast of the 2008 MTV Europe Music Awards, a fifth short has been created specifically for a web premiere.

As well as the Fur TV spots Staying Alive will be on the red carpet at the MTV Europe Music Awards. Travis McCoy from Gym Class Heroes will be asking celebrities a series of questions around safe sex that will be broadcast around World AIDS Day (Monday 1st December 2008) which also marks Staying Alive's 10th anniversary.

Additionally Staying Alive will be hosting a celebrity fundraising dinner in partnership with the M.A.C AIDS Fund in Liverpool. The dinner will kick off with a donation from the M.A.C AIDS Fund to MTV's Staying Alive Foundation for 20,000 pounds. The evening will raise further funds to ensure that The Staying Alive Foundation can continue to support young people around the world in their pioneering work in promoting HIV & AIDS awareness within their communities. On the evening of the event celebrity guests will be invited to autograph the bonnet of a Drophead Coupe Rolls-Royce which will be transformed into the world's only Rolls-Royce table. The table will then be sold with all the money raised going to The Staying Alive Foundation.

"Television can be a force for good, a platform to educate, empower and inform its audience and Staying Alive has been relentless in its commitment to doing just that," said Bill Roedy, Chairman and CEO, MTV Networks International. "We are very proud of the amazing work Staying Alive has done over the past decade in raising awareness, changing attitudes and reducing stigma. By encouraging young people to speak freely we are empowering them to take control of and responsibility for their sexual behaviour. We look forward to supporting Staying Alive for the next decade and beyond."

Launched in 1998, Staying Alive (www.staying-alive.org) is a multi-platform global HIV & AIDS prevention campaign that challenges stigma and discrimination associated with HIV and AIDS as well as empowers young people to protect themselves from infection. In the past decade The Staying Alive Campaign has raised awareness to millions of young people around the globe and The Staying Alive Foundation (launched in 2005) has given out hundreds of grants internationally to support innovative projects for both individuals as well as schools, youth centres and clubs to reach at-risk young people, to protect and educate them about the multiple threats posed by HIV and AIDS.

Notes to Editors

1. The 2008 MTV Europe Music Awards will be broadcast in the following territories: Armenia, Austria, Belarus, Belgium, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Former Yugoslav Republic of Macedonia, Malta, Moldova, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Serbia & Montenegro, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom.

2. About MTV Networks International -- MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks' brands are seen globally in 560 million households in 162 countries and 33 languages via more than 150 locally programmed and operated TV channels and more than 350 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

3. The M.A.C AIDS Fund, the heart and soul of M.A.C Cosmetics, supports men, women and children affected by HIV/AIDS globally with money raised via 100 percent of M.A.C Viva Glam Lipstick sales (M.A.C Viva Glam Lipsticks rrp 11 pounds and M.A.C Viva Glam Lipglass rrp 10.50 pounds). To date M.A.C has raised more than $128 million (U.S.). For more information, visit www.maccosmetics.co.uk.

4. About edc by Esprit -- edc by Esprit was launched in 1998 as a young label by Esprit and became a stand-alone brand under the Esprit Group in 2007. edc shows its strength in consistently delivering the most up to date trends that appeal to its international market. The brand is perfect for the young, spontaneous individual who is able to express their lifestyle through an unique and diverse look. Separate marketing, worldwide expansion of edc stores and an individual store concept emphasize the independence of the brand. In the 2007/2008 business year, Esprit Holdings Limited generated a worldwide group turnover of around EUR 3.2 billion (as of 30.6.2008). The net profits increased to around EUR 600 million with growth of 24.5 per cent in comparison to the previous year. The share of Esprit Holdings Limited is listed on the Hong Kong stock market and is included in both the Hang Seng Index and in the MCSI Index Hong Kong, as well as in the FTSE All World Index for Hong Kong. The Group operates more than 690 directly managed retail stores worldwide and distributes its products via more than 14,500 wholesale locations around the globe. The company has more than 1,000,000 square metres of sales area in more than 40 countries. For further information, please visit http://www.esprit.com.

5. About Sony Ericsson -- Having sold over 100 million phones in 2007, Sony Ericsson is currently one of the five largest mobile phone manufacturers in the world. An important industry player operating in over 80 countries, our phones, accessories and PC cards are synonymous with innovation and style. With R&D sites in Europe, Japan, China, India and North America, diversity is one of the core strengths of the company. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com. For information on the Sony Ericsson FanWalk visit www.fanwalk.tv.

6. About Dell -- Dell Inc. (Nasdaq: DELL) listens to customers and delivers innovative technology services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.co.uk, or to communicate directly with Dell via a variety of online channels, go to www.dell.co.uk/conversations. To get Dell news direct, visit www.dell.co.uk/RSS. Dell Corporation Limited. Dell, and the Dell Logo are either registered or unregistered trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

SOURCE MTV Networks International

http://www.staying-alive.org

"Bringing Paul's strong brand and agency team into the Fleishman-Hillard family is a tremendous complement to two of our fastest-growing practices, entertainment and consumer marketing, as well as to our emerging luxury marketing practice," said Dave Senay, Fleishman-Hillard's president and chief executive officer. "Just as important, Paul and his colleagues are a wonderful fit with the Fleishman-Hillard culture of teamwork, client service, and entrepreneurship. This promises to be a terrific combination."

"This firm also is a great strategic fit, not only with Fleishman-Hillard, but with a number of our colleagues across the Omnicom network," said Paul Johnson, Fleishman-Hillard's vice chairman for worldwide growth and president of public affairs. "It's a big plus, as well, that this business category is particularly resilient in the face of economic fluctuations."

"When we launched Paul Wilmot Communications nearly 12 years ago, we never imagined that one day we'd be part of an industry leader that will enable us to expand our brand globally," said Wilmot, who will serve as managing partner and chief executive officer of Paul Wilmot Communications. "But what makes this really exciting is the fact that Fleishman-Hillard shares our commitment to working seamlessly with our clients, to bringing them strategic thinking and innovative opportunities, and to delivering real results. This is a great day for our clients and for our team."

Financial terms of the merger were not disclosed.

Wilmot joined Calvin Klein, Inc., in 1985 as senior vice president for public relations and communications worldwide, and was the company's chief information officer for nearly eight years -- a period that saw the firm achieve expansive global growth and launch a number of new product categories.

In 1992, Wilmot joined Vogue magazine as director of public relations and communications. Two years later, he took on the additional post of vice president of public relations for Vogue's parent company, Conde Nast Publications, reporting to president and CEO Steven T. Florio, and went on to help the company achieve record readership, advertising pages, and profitability.

In 1997, Wilmot joined forces with two former Calvin Klein colleagues, Stormy Stokes and Ridgely Brode, to create Paul Wilmot Communications. In 2007, Kate Doerge and Hampton Carney, both founding employees, were made partners in the firm. Today, the agency has a staff of thirty-five, and serves clients through five divisions: Fashion; Beauty and Wellness; Accessories; Culture and Lifestyle; and Special Events. To learn more, visit http://www.paulwilmot.com.

Fleishman-Hillard Inc., one of the world's leading public relations firms, has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, South Africa, and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at http://www.fleishman.com.

Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to more than 5,000 clients in more than 100 countries.

SOURCE Fleishman-Hillard Inc.

http://www.paulwilmot.com

The new Youth Initiative grantees will contribute to a new portfolio of programs that reach diverse groups of at-risk youth worldwide. Many of the grant recipients are experimenting with novel and innovative approaches to HIV prevention, including online and sport-related methods; some are using MAF's contribution to extend already successful programs to reach a wider group of youth.

"When we introduced Fergie in February 2008, we invited applicants worldwide to submit proposals for large-scale prevention programs that focus on youth at high risk for HIV/AIDS infection," said Nancy Mahon, Executive Director of the M-A-C AIDS Fund. "The M-A-C AIDS Fund's Global Youth Prevention Initiative recipients are diverse and wide-ranging, but what is consistent is the immediate and concrete impact they are delivering in each of their communities."

One New York-based grantee -- SafeSpace NYC, Inc., a haven and helping hand for at-risk youth and families -- is using its new grant to expand a music-based HIV prevention program and safe behaviour workshops and to outfit a community outreach van with informational materials, counsellors and rapid HIV tests.

"Being homeless increases the chances that a young person will become HIV-positive by between two and 10 times. At SafeSpace, the young people we work with listen to Fergie's music and look up to her," said Lilliam Barrios-Paoli, President and CEO. "This grant from the M-A-C AIDS Fund will allow SafeSpace to provide coordinated and age-appropriate HIV prevention and treatment programs and will serve as a national and international model."

Grant recipients include six other U.S.-based organizations and four groups working in India, Africa, Canada and Mexico. They are: Albert Einstein College of Medicine in India; Grassroot Soccer in Africa; the Black Coalition for AIDS Prevention in Canada; the U.S. Mexico Border Health Association and Border AIDS Partnership; California Prevention & Education Project (CAL-PEP); Howard Brown Health Center (HBHC); Lesbian, Gay, Bisexual, Transgender Community Center; Sexuality Information and Education of the United States; University of California San Francisco Foundation; and The Women's Collective.

"The M-A-C AIDS Fund's Global Youth Prevention Initiative complements our existing strategy to fund poor, underserved populations who are hardest hit by the epidemic," said John Demsey, Chairman of the M-A-C AIDS Fund and Group President for EstA(C)e Lauder. "Fergie's involvement, coupled with M-A-C Cosmetics staff's passion for the cause and consumer support for our VIVA GLAM products, have allowed the M-A-C AIDS Fund to provide much needed assistance to organizations that will reach the world's youth with life-changing programs to combat the fight against HIV/AIDS."

ABOUT THE M-A-C AIDS FUND

The M-A-C AIDS Fund, the heart and soul of M-A-C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF strives to raise awareness of four key issues in the fight against HIV/AIDS: prevention, the link between poverty and HIV/AIDS, access to care, and adherence to medications and treatments. To date, MAF has raised $125 million (U.S.) exclusively through the sale of M-A-C's VIVA GLAM lipstick and lipglass, donating 100 per cent of the sale price to fight HIV/AIDS. For more information, visit www.macaidsfund.org.

SOURCE: M-A-C AIDS Fund

For The M-A-C AIDS Fund 
Weber Shandwick 
Jennifer Sheeley, 212-445-8430 
jsheeley@webershandwick.com 
or 
Amy Juaristi, 212-445-8252 
ajuaristi@webershandwick.com

From 1995, M-A-C has supported some of the most cutting edge fashion designers in the UK and London still play a vital role in M-A-C's global fashion outreach.

The Designers:

M-A-C participates in New York, London, Milan and Paris Fashion Weeks and, this season, once again, will be supporting designers and professional make-up artists at over 175 shows in the four cities.

M-A-C will be supporting over a record breaking 40 designers in London this season including an inspiring cross section of British based designers - Giles, Vivienne Westwood Red Label, Temperley London, Todd Lynn, Adidas by Stella McCartney, Josh Goot, Ossie Clark, Peter Jensen, Erdem, Danielle Scutt, Margaret Howell, Nathan Jenden, Richard Nicoll, House of Holland, Louise Goldin, Betty Jackson, Sinha-Stanic, Jaeger London, Aquascutum, Nicole Farhi, Emma Cook, Peter Pilotto, MeadhamKirchhoff and Charles Anastase. Designers Louise Gray, Natacsha Stolle and David David from the innovative Fashion East stable will also be supported by the M-A-C Pro Team here in London along with exciting emerging talent showing off schedule - Afshin Feiz, Felder Felder, Anna Sekularac, Poltock & Walsh, Krystof Strozyna and Emilio de la Morena.

The Scoop:

Fashion fans and beauty junkies alike crave instant gratification-immediate insider beauty news, tips, trends and expert commentary as it's happening backstage from the upcoming Spring/Summer 2009 fashion shows.

M-A-C is the Fashion Week authority and always a step ahead in social media. This season, the M-A-C PRO Team of makeup artists will use Twitter to give real-time updates about their behind the scenes experiences at the New York, London, Milan and Paris shows including titbits on cutting edge beauty trends, fashion, and the top designers and models that dominate the fashion week scene.

Twitter is the latest social media craze, a micro-blogging service available online and via any mobile phone. People "tweet" each other on their computer or phone through quick, frequent exchanges limited to 140 characters. Now, for the first time ever, diehard fashionistas and makeup lovers around the world can connect with M-A-C Senior Artists backstage, in real-time at the season's hottest shows to learn the scoop on the looks they'll be seeing on the runway before, during and after it happens.

The M-A-C Media Lounge:

Situated in the main London Fashion Week Exhibition Tent at the Natural History Museum, the M-A-C Media Lounge will be the definitive destination for press, designers, models and fashion insiders to catch up on daily catwalk makeup trends, exclusive backstage video footage from the shows and relax, catch their breath and escape the crowds. The Lounge will have the latest trend updates, face charts, internet access and of course makeup touch-ups! Alexander Dexter-Jones, Mark Ronson's brother and a music prodigy, designed the iPod playlists for the Lounge.

Additionally, M-A-C has created an exclusive, limited edition S/S09 Lipstick which will only be given away to a lucky few. The lipstick is a bright pink hue that is expected to be one of the "it" colours of the season. As it is not available for Retail Sale, M-A-C's S/S09 Lipstick will be the fashion week must-have!

The Products:

In addition to creating the beauty trends on the runway, Fashion Week plays a critical role in M-A-C Cosmetics Product Development process. Artists have the opportunity to test drive product prototypes sometimes years before they reach consumers. The Artists give the Product Development team specific feedback on product texture, colour and application and in response and to meet the artists' needs, the products are often reformulated.

"When artists get excited about a product, we are confident it has a good chance of being an instant success," says Espinet. "It's always a good sign if models flip out and want the new products for themselves too!"

This season is shaping up to be one of the biggest yet for Product Development. The M-A-C PRO Team will be in the final testing phases of a new hydrating foundation with a unique cream-gel technology and a corresponding concealer. Additionally M-A-C will test a new lip gloss formula, a new loose Pigment formula, a mineral cake eye liner, PRO only eye liner and eye base in an array of vibrant shades as well as several innovative products for skin. Studio Finish Skin Correctors will also make their fashion week debut, they were created to help our Artists adjust the tones of foundation and concealer to cover facial imperfections or create new shades.

M-A-C aims to launch the products tested backstage to consumers in either Spring 2009 or Fall 2009.

The Team:

M-A-C has over 75 M-A-C Pro make-up artists working around the world in fashion. Heading the team at London Fashion Week will be M-A-C's Director of Makeup Artistry in the UK, Terry Barber. Terry has worked on some of M-A-C's most important global fashion projects including shows for London innovators - Alexander McQueen, Giles, Zandra Rhodes, Luella, Matthew Williamson and Vivienne Westwood. The M-A-C PRO Team is unique within the beauty and fashion industry because of its ability to work with each designer's team to support the designer's creative vision via M-A-C's high performance professional products.

Terry and the team will also be joined by M-A-C's Vice President of Makeup Artistry, Gordon Espinet, who will be keying the hotly anticipated Vivienne Westwood Red Label show:

"M-A-C's involvement in Fashion Week allows our Artists to exercise their craft with some of the world's most renowned makeup artists and to hone their skills in fast-paced, chaotic environments. It is a survival of the fittest atmosphere and our Artists, year after year, season after season rise to the occasion. From the most high-profile designer to an emerging up-and-comer, M-A-C Artists are there and ready to work," says Gordon Espinet, Vice President of Makeup Artistry, M-A-C Cosmetics.

For further information or to book an interview with one of the M-A-C Pro Team backstage or at the Media Lounge, please contact:

Notes to Editors:

About M-A-C and Fashion Week

M-A-C Cosmetics sponsors fashion weeks throughout the world, including New York, London, Athens, South Africa and Sydney Fashion Weeks. For one month, beginning in New York, M-A-C's international team of over 75 PRO Makeup Artists - joined by the most talented freelance artists from around the world - join the fashion migration trail going from New York to London, Milan and Paris.

The M-A-C PRO Artist teams work closely with such legendary makeup artists as Tom Pecheux, Charlotte Tilbury, Val Garland, Kabuki and Polly Osmond and play key roles in creating the makeup looks on the most famous runways in the world.

Ruth Wiles
    t: +44-870-034-6858
    m: +44-7764-563-756
    e: rwiles@mac-cosmetics.co.uk

    Enza Di Stasi
    t: +44-870-034-6514
    m: +44-7900-006-076
    e: edistasi@mac-cosmetics.co.uk

    Jodi Isaacs
    t: +44-870-034-6775
    m: +44-7747-790-983
    e: jisaacs@mac-cosmetics.co.uk

Ruth Wiles, t: +44-870-034-6858, m: +44-7764-563-756, e:
rwiles@mac-cosmetics.co.uk. Enza Di Stasi, t: +44-870-034-6514, m:
+44-7900-006-076, e: edistasi@mac-cosmetics.co.uk. Jodi Isaacs, t:
+44-870-034-6775, m: +44-7747-790-983, e: jisaacs@mac-cosmetics.co.uk