Healthy Coffee CEO Rick Aguiluz commented, "We are very pleased to announce the opening of our Tokyo office and the appointment of our new COO Mr. Mike Barlow, who we believe is the ideal person for this job. Healthy Coffee has been enthusiastically received in Japan and Asia, and we are moving very quickly to establish a major presence in those areas."

Healthy Coffee International, Inc. is focused on bringing health to the world's largest and most popular drink, coffee. For more information visit www.HealthyCoffee.com and/or www.HCFI.us.

Safe Harbor Statement: This release contains forward-looking statements with respect to the results of operations and business of Healthy Coffee International, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.

SOURCE: Healthy Coffee International, Inc.

Healthy Coffee International, Inc. 
Rick Aguiluz, CEO, 949-209-8850 
IR@healthycoffee.com

Still, while the markets remain turbulent in most sectors for established stocks, let alone IPOs, Phoenix-based Grand Canyon's deal might get a warmer reception from investors seeking safety in an industry that typically thrives during an economic downturn.

A number of leading education companies have fared well so far this year. DeVry Inc, a technology-based business education company, has seen its stock rise almost 7 percent.

Apollo Group, which focuses on education for working adults, is down about 3 percent, but has been rising since the company reported better-than-expected earnings two weeks ago, bringing other educations stocks up with it. By contrast, the S&P 500 is down nearly 40 percent so far in 2008.

"In a bad economy, people go back to school and learn a new trade," said Jeffrey Silber, a senior analyst with BMO Capital Markets. "There is counter-cyclicality in this sector, and where you see it most is in post-secondary programs and companies that specialize in non-degree granting programs."

The sector as a whole had been volatile earlier in 2008 because of fears about the availability of student loans. But after the Education Department increased lending limits on certain loans in May, investors were reassured, analysts said.

"The government has stepped up to close the funding gap," Silber said.

Because investors want companies with a lot of cash and fast growth, education companies have proven popular.

"Students pay tuition upfront and companies recognize revenues over time, so that generates strong cash flows and high returns," said Jennifer Childe, an analyst with Credit Suisse.

But Childe said the sector's fortunes could change if the economy begins turning around and investors shift toward industries that move more closely with the economy.

EXCEPTIONS TO THE RULE

In contrast to almost all other IPOs since early 2007, the two IPOs by U.S. education companies have performed well.

On-line post-secondary education provider American Public Education Inc, which went public with a $94 million IPO about a year ago, posted better than expected earnings on Wednesday. The stock is up more than 100 percent from its offer price.

K12's shares are up 29 percent since the on-line education company's $124 million debut last December.

In addition to Grand Canyon, the other education company in the IPO pipeline is Education Management Corp, which is gunning for a $500 million IPO but has not yet scheduled a pricing.

Still, the climate remains difficult, with investors skittish and more inclined to trust known companies.

One of Grand Canyon's challenges could be valuation. It has already reduced its target IPO price range once, to between $16 and $18, from $18 to $20.

Using the deal's mid-range price of $17, Grand Canyon's price-earnings ratio would be about 67, based on annualized earnings for the nine-month period ended Sept. 30 -- well above that of many of its competitors.

On-line university operator Capella Education Co boasts a multiple of 31 based on estimated 2008 earnings, while Apollo Group is trading at about 24 based on actual 2008 earnings.

While Grand Canyon's growth -- including 38 percent revenue growth in 2007 -- might make it attractive, investors could be turned off by the fact that 75 percent of the deal's proceeds will go to insiders, one analyst said.

"IPOs where existing investors are selling stocks have not gone well in 2008," said Scott Sweet, a senior managing director with advisory firm IPO Boutique, adding that investors want IPO proceeds to go toward building a company.

While no one expects one deal to un-freeze the IPO market, a successful Grand Canyon IPO would help, he said, and possibly tempt others in the pipeline to test the waters.

"It would instill some minor amount of confidence that IPOs can come in in an environment as volatile as this," Sweet said.

Still, so long as the economy stays mired in a slowdown, education stocks likely will remain popular.

"You have investors hiding in this sector," BMO's Silber said.

(Editing by Matthew Lewis) Keywords: MARKETS STOCKS/IPOS

(phil.wahba@thomsonreuters.com; + 1 646 223 6128; Reuters Messaging: phil.wahba.reuters.com@reuters.net)

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Healthy Coffee CEO Rick Aguiluz commented, "We are very pleased to announce the opening of our Tokyo office and the appointment of our new COO Mr. Mike Barlow, who we believe is the ideal person for this job. Healthy Coffee has been enthusiastically received in Japan and Asia, and we are moving very quickly to establish a major presence in those areas."

Healthy Coffee International, Inc. is focused on bringing health to the world's largest and most popular drink, coffee. For more information visit www.HealthyCoffee.com and/or www.HCFI.us.

Safe Harbor Statement: This release contains forward-looking statements with respect to the results of operations and business of Healthy Coffee International, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.

SOURCE: Healthy Coffee International, Inc.

Healthy Coffee International, Inc. Rick Aguiluz, CEO, 949-209-8850 IR@healthycoffee.com

The Canadian Rheumatology Association represents more than 300 Rheumatologists and Allied Health Care Professionals across Canada, who treat and advocate for the health needs of patients with over 100 kinds of arthritis. This new partnership with AdvancingIn and mdBriefCase promises to enhance the CRA educational programs by increasing the accessibility and visibility using Web-based tools.

Dr. John Thomson, President of the Canadian Association notes: "The CRA is very pleased to have established this partnership with AdvancingIn and mdBriefCase. We are responding to our memberships needs- web-based learning is an invaluable source of medical education for today's rheumatologist."

www.mdBriefCase.com is the market leader in providing online education; approximately 70% of all Canadian physicians have joined. These members receive free access to the highest-quality accredited programs, integrating the best practices from leading experts in the field. Through partnerships with professional associations and societies, such as the CPS, the Canadian Paediatric Society, the Canadian Cardiovascular Society, the Canadian Society of Endocrinology and the Society of Obstetricians and Gynaecologists, these Web sites offer health professionals with access to 50+ continuing education programs per year.

The needs of Canadian health professionals are evolving. A recent survey found specialists spend more than 300 hours per year searching for medical information on-line. The American Medical Association predicts 50% of all CME will be completed online in the near future. In Canada, several surveys have found that between 60 - 70% of Canadian physicians now participate in eCME. These surveys also found that between 80-90% view mdBriefCase as their primary source.

The CRA, AdvancingIn and mdBriefCase are working together to provide programming that will promote best-practice arthritis management to optimize patient outcomes.

The Partners:

mdBriefCase is a Canadian physician-only Continuing Medical Education (CME) website dedicated to providing the best quality, accredited and innovative on-line programs. The web-site, www.mdBriefCase.com has been in existence since March of 2002 and since then has had approximately 35,000 physicians register. These programs are all accredited, interactive and multimedia. They are developed by leading Canadian opinion leaders and academic institutions.

Canadian Rheumatology Association

The mission of the Canadian Rheumatology Association is to represent Canadian Rheumatologists and promote their pursuit of excellence in Arthritis Care, Education and Research.

SOURCE: mdBriefCase

SOURCE: Canadian Rheumatology Association

Nancy Thomson, Vice President, mdBriefCase, (416) 488-5500 ext. 227,
nthomson@mdbriefcase.com, http://www.mdBriefCase.com; Greg Cook, President,
mdBriefCase, (416) 488-5500 ext. 225, gregcook@mdBriefcase.com,
http://www.mdBriefCase.com