Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in October as it delivered 10.5 billion videos viewed. YouTube.com accounted for nearly 99 percent of all videos viewed at the Google Sites property. Hulu ranked second with 856 million videos viewed (3.1 percent) followed by Microsoft Sites with 451 million (1.6 percent) and Fox Interactive Media with 446 million (1.6 percent).

Top U.S. Online Video Content Properties* by Videos Viewed
October 2009
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
-----------------------------
                                    Videos       Share (%) of
Property                             (000)          Videos
--------                             ----           ------
Total Internet : Total Audience   27,942,066            100.0
-------------------------------   ----------            -----
Google Sites                      10,524,187             37.7
------------                      ----------             ----
Hulu                                 855,559              3.1
----                                 -------              ---
Microsoft Sites                      450,957              1.6
---------------                      -------              ---
Fox Interactive Media                446,396              1.6
---------------------                -------              ---
Viacom Digital                       407,205              1.5
--------------                       -------              ---
Yahoo! Sites                         338,035              1.2
------------                         -------              ---
Turner Network                       288,070              1.0
--------------                       -------              ---
CBS Interactive                      255,124              0.9
---------------                      -------              ---
Facebook.com                         245,422              0.9
------------                         -------              ---
ABC Television                       203,512              0.7
--------------                       -------              ---

*Rankings based on video content sites; excludes
 video server networks.  Online video includes both
 streaming and progressive download video.

Top 10 Video Content Properties by Viewers

More than 167 million viewers watched an average of 167 videos per viewer during the month of October. Google Sites attracted 126 million unique viewers during the month (83.5 videos per viewer), followed by Fox Interactive Media with more than 53 million viewers (8.4 videos per viewer) and Yahoo! Sites with 50 million viewers (6.8 videos per viewer). The average Hulu viewer watched 20.1 videos during the month, representing another all-time high for the property.

Top U.S. Online Video Content Properties* by Unique Viewers
October 2009
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
-----------------------------
                                        Unique
                                        Viewers     Average Videos
Property                                 (000)        per Viewer
--------                                -------     --------------
Total Internet : Total Audience         167,231            167.1
-------------------------------         -------            -----
Google Sites                            126,103             83.5
------------                            -------             ----
Fox Interactive Media                    53,410              8.4
---------------------                    ------              ---
Yahoo! Sites                             50,061              6.8
------------                             ------              ---
CBS Interactive                          43,658              5.8
---------------                          ------              ---
Hulu                                     42,464             20.1
----                                     ------             ----
Facebook.com                             41,155              6.0
------------                             ------              ---
Microsoft Sites                          40,692             11.1
---------------                          ------             ----
Viacom Digital                           39,509             10.3
--------------                           ------             ----
NBC Universal                            29,876              6.4
-------------                            ------              ---
AOL LLC                                  25,936              6.5
-------                                  ------              ---

*Rankings based on video content sites; excludes video
 server networks.  Online video includes both streaming and
 progressive download video.

Top Video Ad Networks by Potential Reach

In October, Tremor Media ranked as the #1 video ad network with a potential reach of 75 million viewers, or 45.0 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 68 million viewers (40.4 percent penetration) followed by Broadband Enterprises (BBE) with 67 million viewers (40.0 percent).

Top U.S. Online Video Ad Networks by Potential Unique Viewers
October 2009
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
-----------------------------
                                                      Unique
                                                      Viewers    Viewer
Property                                               (000)   Penetration
--------                                              -------  -----------
Total Internet : Total Audience                       167,231        100.0
-------------------------------                       -------        -----
Tremor Media - Potential Reach                         75,201         45.0
------------------------------                         ------         ----
YuMe Video Network - Potential Reach                   67,527         40.4
------------------------------------                   ------         ----
BBE - Potential Reach                                  66,924         40.0
---------------------                                  ------         ----
SpotXchange Video Ad Network - Potential Reach         59,450         35.5
----------------------------------------------         ------         ----
BrightRoll Video Network - Potential Reach             53,499         32.0
------------------------------------------             ------         ----
Break Media Video Ad Network - Potential Reach         51,323         30.7
----------------------------------------------         ------         ----
Advertising.com Video Network - Potential Reach        49,272         29.5
-----------------------------------------------        ------         ----
ScanScout Network - Potential Reach                    48,710         29.1
-----------------------------------                    ------         ----
TidalTV - Potential Reach                              37,380         22.4
-------------------------                              ------         ----
Digital Broadcasting Group (DBG) -Potential Reach      26,098         15.6
-------------------------------------------------      ------         ----

Other notable findings from October 2009 include:

    --  The top video ad networks in terms of their actual delivered reach were:
        BrightRoll Video Network with 16.5 percent penetration of online video
        viewers, Tremor Media Video Network with 15.5 percent, and BBE with 13.6
        percent.
    --  84.4 percent of the total U.S. Internet audience viewed online video.
    --  The average online video viewer watched 10.8 hours of video.
    --  125.3 million viewers watched nearly 10.4 billion videos on YouTube.com
        (83.1 videos per viewer).
    --  41.1 million viewers watched 313.5 million videos on MySpace.com (7.6
        videos per viewer).
    --  The average Hulu viewer watched 20.1 videos, totaling 2 hours of videos
        per viewer.
    --  The duration of the average online video was 3.9 minutes.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

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Deal Type    Partnership
Sub-Category Licensing Agreement
Deal Status  Completed: 2009-11-24

Deal Participants

Partner 1 (Company) TiVo, Inc.
Partner 2 (Company) Google, Inc.

"With the growing popularity of corporate SaaS applications such as Salesforce.com and Google Apps that present access to potentially sensitive data in the cloud, it is an anomaly that most enterprises still rely on just a user name and password for authentication," said Dave Abraham, CEO at Signify. "SaaS Login is designed to fill in this security blind spot with strong two-factor authentication and comply with industry policies and guidelines that increasingly specify 2FA for remote access. Many organisations do not realise that this includes access to SaaS applications." Using the SAML (Security Assertion Mark-up Language) authentication protocol, the new SaaS Login component integrates Signfy's 2FA hosted services with SaaS applications. This enables users to log in using their existing two-factor token-based or tokenless credentials. Once logged in securely, Signify then allows easy 'one click' sign-on to each cloud or SaaS application, without requiring further authentication.

Signify's flexible and reliable hosted service also makes it cost effective, fast and simple to deploy and manage 2FA across an organisation of any size. Without the need to buy new equipment, integrate with existing systems or handle the implementation of the SAML authentication protocol in-house, Signify ensures a low cost of deployment and total cost of ownership. And importantly, Signify hosted services are easy to manage, requiring no additional investment in specialist in-house skills.

About Signify

Headquartered in Cambridge, UK, Signify helps organisations to secure their computer networks. Signify provide a secure alternative to passwords that safely enables remote access to systems and information by delivering two-factor authentication as an on-demand hosted service.

Since 2000, Signify has built an outstanding reputation for delivering secure, reliable and flexible two-factor authentication which is quick and easy to deploy. Signify have an extensive client base across many sectors including major multi-nationals, small and medium sized businesses, professional services, central government and local authorities.'

CONTACT: Allie Andrews, PRPR Tel: +44 (0)1442 245 030 e-mail: allie@prpr.co.uk Stuart Howden, Signify Tel: +44 (0)1223 472 582 e-mail: stuart.howden@signify.net WWW: http://www.signify.net

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

The transaction is expected to close in the last quarter of 2009.

Deal Type    Venture Finance
Sub-Category Exit
Deal Status  Announced: 2009-11-23

Deal Participants

Target (Company)   Teracent Corporation
Acquirer (Company) Google, Inc.

Deal Rationale

The acquisition will allow Google to improve its display advertising on the web.