Realogy Corporation

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Will Fannie Mae and Freddie Mac Need Federal Intervention?

www.therealestatebloggers.com | Aug 19, 2008

Odds are the answer is yes. As share prices plummeted after a Barrons article yesterday for both Fannie Mae (down 22%) and Freddie Mac (25%) the companies are in a very precarious spot. The Wall Street Journal has an editorial discussing this today that is spot on.The main call to action in

http://www.therealestatebloggers.com/2008/08/19/will-fannie-mae-and-freddie-mac-need-federal-intervention/

Realogy: Market 'difficult to predict'

www.inman.com | Aug 15, 2008

Company reports signs of improvement in hard-hit marketsread more

http://www.inman.com/news/2008/08/15/realogy-market-difficult-predict

New HAR Site Corners Houston Real Estate Search

www.futureofrealestatemarketing.com | Feb 21, 2008

Inman News reports this week that Houston Association of Realtors web site got a facelift. Funnily enough, as I was researching my post 10 Kick Ass Real

http://www.futureofrealestatemarketing.com/new-har-site-corners-houston-real-estate-search/

Web Sites

Total : 25 View more »

Welcome To REM - Real Estate Magazine For The Canadian Real Estate Professional - Canada

Realogy Corporation, the world’s largest real estate franchisor, is to be acquired by an affiliate of Apollo Management, L.P., a private equity firm, in a transaction valued at approximately $9.

http://www.remonline.com/remonline/detail.aspx?menu=26&dt=965002&app=153&cat1=475&tp=12&lk=g

Trulia Lands the Big One | Future of Real Estate Marketing Blog

The Future of Real Estate Marketing blog examines the impact of Web 2.0 and the Internet on real estate and real estate marketing. Trulia announced today that it has inked a deal with Realogy Corporation (H), parent company of Century 21, Coldwell Banker ...

http://www.futureofrealestatemarketing.com/trulia-lands-the-big-one

TCAR - Triangle Commercial Association of Realtors

Triangle Commercial Real Estate presented the Apex Chamber of Commerce sixth annual Book Bag Bonanza with 200 book bags for the back to school season.

http://www.tcar.com/November%202006/membernews.html

Inman Real Estate News - Realogy to put listings on Yahoo! Real Estate

Distribution deal aims to increase properties' marketing exposure Realogy+to+put+listings+on+Yahoo!+Real+Estate Distribution+deal+aims+to+increase+properties'+marketing+exposure %3ca+href%3d'http%3a%2f%2fwww.inman.com'+target%3d'_blank'%3eInman+News%3c%2fa%3e 2007-08-02T00%3a00%3a00.0000000-07%3a00

http://www.inman.com/printer.aspx?ID=64091

 

Better Homes and Gardens(R) Real Estate Set to Formally Launch - Zibb.com

Better Homes and Gardens Real Estate LLC will host a press conference and webcast on July 23, 2008, to formally announce the launch of a new and innovative real estate brand.

Please join Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC; Gayle Butler, editor-in-chief of Better Homes and Gardens magazine; and Alex Perriello, president and CEO of the Realogy Franchise Group, to witness the unveiling of the new real estate brand and its first franchisee.

In October 2007, Realogy Corporation announced it had entered into a long-term agreement to license the Better Homes and Gardens(R) Real Estate brand from Meredith Corporation (NYSE: MDP), publisher of Better Homes and Gardens magazine. Better Homes and Gardens Real Estate becomes Realogy's fifth residential real estate franchise brand.

Who:      Sherry Chris, president and CEO of Better Homes and Gardens
           Real Estate LLC
          Gayle Butler, editor-in-chief of Better Homes and Gardens
           magazine
          Alex Perriello, president and CEO of the Realogy Franchise
           Group

Where:    The Palace Hotel
          2 New Montgomery Street
          San Francisco, CA
          French Parlor Room

When:     July 23, 2008
          11:30 a.m. EDT / 8:30 a.m. PDT

Web:      Live webcast available with a corresponding slide
           presentation at
http://phx.corporate-ir.net/phoenix.zhtml?p=irol-
 eventDetails&c=222678&eventID=1886823 (Due to its length, this URL
 may need to be copied/pasted into your Internet browser's address
 field. Remove the extra space if one exists.)


Better Homes and Gardens Real Estate is the diamond-level sponsor of Real Estate Connect San Francisco 2008, taking place July 23-25, 2008, at The Palace Hotel in San Francisco. Visit the company at booth #102 or follow 'bhgrealestate' on Twitter.com.

SOURCE: Better Homes and Gardens Real Estate LLC

Mansfield Communications Inc.
Donna M. Murno, 212-370-5045
donna@mcipr.com

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Tags: ceo   conference   gardens   hotel   internet   magazine   nyse   president   publisher   real estate   residential   web  

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24/7 Real Media Announces Agreement with Realogy to Deliver New Advertising Offering Across Its

24/7 Real Media, Inc., the leading global digital marketing company, today announced an agreement with Realogy Corporation, a global provider of real estate and relocation services, to provide advertisement management for Realogy's participating network of residential real estate Web sites. The network includes premier brands in the real estate industry including CENTURY 21, Coldwell Banker, ERA, and OpenHouse.com, among others.

Realogy is now able to serve targeted ads and online displays to valuable home buying and selling audiences, and enable each participating site to view measurable analytics around the success of campaigns. The advanced targeting capabilities of 24/7 Real Media will enable advertising agencies and advertisers to reach specific targets among Realogy's over 5 million monthly unique users for the first time.

"We chose 24/7 to deliver this new advertising capability for our Web sites because of its proven experience and targeting capabilities," said Cathy Hoag, Realogy vice president of marketing. "This partnership combines our leading online real estate destination sites, with 24/7's reach and digital marketing expertise, to provide advertisers and agencies with a powerful marketing vehicle."

Realogy will utilize the full extent of 24/7's advertising operations, including ad serving, data analysis and ad representation, to form relationships with top-tier brands seeking engagement with its extensive audience of home buyers and sellers. Customization based on content, geography, demographics, psychographics and consumer interaction will enable advertisers to maximize reach to focused audiences. In addition, co-branded and integrated relationships, content sponsorships, video and other custom solutions will also provide advertisers with a variety of advertising opportunities and flexibility for simple implementation of any digital format.

"Our new relationship with Realogy strengthens our media network and vertical market offering, and gives advertisers exclusive access to exceptional residential real estate brands with extraordinary reach," said Ari Bluman, Senior Vice President of North American Sales and Operations for 24/7 Real Media. "We look forward to delivering significant cost efficiencies and measurability for advertisers through these real estate properties, and will demonstrate the benefit of 24/7's unique targeting and technology capabilities."

For more information on 24/7's media network, visit www.247realmedia.com.

About Realogy Corporation

Realogy Corporation, a global provider of real estate and relocation services, has a diversified business model that also includes real estate franchising, brokerage, relocation and title services. Realogy's world-renowned brands and business units include Better Homes and Gardens(R) Real Estate, CENTURY 21(R), Coldwell Banker(R), Coldwell Banker Commercial(R), The Corcoran Group(R), ERA(R), Sotheby's International Realty(R), NRT LLC, Cartus and Title Resource Group. Headquartered in Parsippany, N.J., Realogy (www.realogy.com) has approximately 13,000 employees.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

SOURCE: 24/7 Real Media, Inc.

Cohn & Wolfe for 24/7 Real Media
Mike Manning, 415-365-8526
mike_manning@cohnwolfe.com

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Tags: advertising   business   commercial   consumer   europe   gardens   internet   market   marketing   media   new_york   north america   online   partnership   president   real estate   residential   sales   science   technology   video   web  

Companies: 24/7 Real Media, Inc. (TFSM), Coldwell Banker Corp (DOWB), Realogy Corp (H)

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Zillow.com(R) Announces Broker Advisory Board; Appoints Influential Real Estate Industry Leaders -

Zillow.com today announced the formation of a Broker Advisory Board to provide counsel on existing Zillow services for the real estate industry, and evaluate ideas for future products and services. Zillow(R) has quickly grown its number of real estate industry partners since the launch of its listings feed program in November 2007, with nearly 3 million for-sale listings today, and hundreds of prominent listings partners. More than five million unique users visit Zillow every month, with 90 percent owning a home, and two-thirds buying or selling now, or in the next one to two years.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060503/ZILLOWLOGO)

The members of Zillow's Broker Advisory Board are 10 influential leaders in the real estate industry who are actively involved in running their respective companies: Steve Baird, President/CEO of Baird & Warner; Ken Baris, President of Jordan Baris; Bob Blount, CEO of RE/MAX Allegiance; Sherry Chris, President and CEO of Better Homes and Gardens Real Estate, LLC; Craig Cuyar, SVP & Chief Information Officer for the Realogy Franchise Group; Dan Elsea, President of Real Estate One; Pat Lashinsky, CEO and President of ZipRealty; Mike Montsko, President of Weichert Lead Network; Harley Rouda, Jr., CEO of Real Living; and Mark Woodroof, Managing Partner for Prudential Gary Greene.

"In selecting our Broker Advisory Board, we wanted a range of different types of companies represented -- both franchise and independent, large and small, national and regional," said Jorrit Van der Meulen, Zillow's vice president of partner relations. "We asked people whom we know to be leaders in the industry, and we believe this Board will help us in planning and building our products and services in a way that serves the real estate community to our full potential."

The Zillow Broker Advisory Board members will meet with Van der Meulen and Zillow's partner relations team multiple times each year, both at Zillow's headquarters in Seattle and elsewhere.

About the Board Members

Steve Baird: Stephen W. Baird is the president and chief executive officer of Baird & Warner. Established in 1855, the firm is the oldest residential real estate brokerage in the United States and currently ranks among the nation's top 12 with an annual sales volume of approximately $5 billion. Under Baird's leadership, the firm has grown dramatically -- currently with a sales force of approximately 1,700 sales associates, who operate from 30 strategically located offices throughout Chicago and its suburbs.

Ken Baris: Ken Baris is the president of Jordan Baris. At the age of 22, Ken was the youngest CRS in the nation and later earned the CRB designation. An industry leader, Ken with a partner developed and licensed to Top Producer Systems, Top Presenter -- an interactive multimedia listing presentation that was the awarded the best new software product of the year by the NAR when it was launched. In the media, Ken has been heard on radio and seen on CNBC and NBC National Nightly News as a real estate expert. Frequently in the press he has been quoted in editorial sections of USA Today, The New York Times, The Wall Street Journal, Real Estate News, Real Estate Business and the Star Ledger. As an author Ken has been published in The Real Estate Professional Magazine, Real Estate Business, Real Estate Today and various industry newsletters. As a speaker Ken has addressed professionals at numerous national conferences on topics such as Practical Technology, Selling on the First Day Out and Unlocking the Power of the Web for Brokers. Established in 1952, Jordan Baris Inc. is one of the premier full-service real estate brokerages in New Jersey and the New York metropolitan area and has a team of over 200.

Bob Blount: Bob Blount is CEO of RE/MAX Allegiance with 35 offices, 1150 agents in Maryland, Virginia, and Washington DC. He is a Director for NAR, MRIS, REIN MLS, and REBR. He serves on several VAR committees and work groups and was on the NAR Gateway PAG. He is recognized as an expert in integrated brokerage business systems. Bob is a former RE/MAX International Broker/Owner of the Year and resides in Virginia Beach, VA.

Sherry Chris: Sherry Chris was appointed President and CEO of Better Homes and Gardens Real Estate LLC in October of 2007. Better Homes and Gardens(R) Real Estate, which is the 5th residential brand for Realogy, will officially launch in July of 2008. Sherry was most recently Chief Operating Officer for Coldwell Banker Real Estate LLC. Overall, Sherry has more than 27 years of real estate experience, including, significant senior management positions in the areas of sales and marketing and new technologies, and franchise management. A native Canadian, she began her real estate career in Canada and held increasingly senior positions with Royal LePage for 16 years before taking on executive roles with Real Living (Ohio) and Prudential CA/NV/TX Realty. She joined Realogy in 2006. Well known within the real estate industry, Sherry is a frequent speaker at real estate and technology conferences.

Craig Cuyar: Dr. Craig Cuyar is Senior Vice President and CIO for the Realogy Franchise Group. Realogy is a franchisor of six of the most recognized brands in the real estate industry: Better Homes and Gardens Real Estate, CENTURY 21(R), Coldwell Banker(R), Coldwell Banker Commercial(R), ERA(R), and Sotheby's International Realty(R) Realogy franchises its leading brands to residential and commercial real estate brokerages throughout the United States and around the world. Cuyar is a regular speaker on the Business Value of IT and serves on a number of advisory boards in both the technology and professional services industries. Dr. Cuyar is also an Executive Board Member and President of the New Jersey Chapter of the Society for Information Management.

Dan Elsea: Dan Elsea is the president of brokerage services for the Real Estate One Family of Companies. Dan has been in the real estate business for over 25 years in a number of capacities within the company from commercial and residential sales to branch and division management. He and his brother Stuart share the leadership of the company and its affiliates. The company is in its third generation in Michigan, having begun as Elsea Realty in 1929 under Staunton Elsea, Dan and Stuart's grandfather. Real Estate One brings in $2.4 billion annually, and is the 13th largest brokerage in the nation, employing 1500 agents.

Pat Lashinsky: As the Chief Executive Officer and President of ZipRealty, Pat Lashinsky serves on the Board of Directors and is responsible for the company vision, planning, and overall strategy in addition to day to day oversight of the company's overall operations and its growth and innovation initiatives. Mr. Lashinsky has previously served as President, Executive Vice President of Product Strategy and Development, Vice President of Marketing and Business Development, and as Vice President of Sales at ZipRealty.

Mike Montsko: As President of the Weichert Lead Network, Mr. Montsko oversees Weichert, Realtors' state-of-the-art customer contact center. Prior to his promotion he spearheaded the huge technological initiative that created Weichert's industry-leading contact center. The only one of its kind in the industry, the Weichert customer contact center uses sophisticated technology to deliver responsive personal service to online and 800-number customers seven days a week. In 2005 and 2006, Mr. Montsko was listed as one of the "100 Most Influential Real Estate People" by Inman news.

Harley Rouda, Jr.: Harley Rouda is chief executive officer of Real Living, Inc. Rouda spearheaded the creation of Real Living in February 2002 by acquiring several regional real estate firms to create an agent-centric company that would lead the industry in marketing, technology and professional development. In 2006, REALTOR(R) Magazine named Rouda one of Real Estate's Top 25 Most Influential Thought Leaders. Inman News also named him one of the Most Influential People in Real Estate. He earned the Ernst & Young Entrepreneur of the Year award in June 2002, in recognition of his industry leadership, innovation and entrepreneurial spirit. In April 2007, he was selected as the vice chair of The National Association of Realtors' Real Estate Services Advisory Board.

Mark Woodroof: Mark Woodroof is managing partner for Prudential Gary Greene, and has been active in the Residential Real Estate brokerage business for nearly 24 years. In March 2000 Mark became a principal at Prudential Gary Greene, Realtors. This new entity was formed with partner Marilyn Eiland by acquiring the residential assets of Gary Greene, Realtors Better Homes and Gardens and four Prudential affiliates, ultimately creating a market-leading force of over 1100 associates in 18 owned and 9 affiliated offices throughout the greater Houston area. Mark and Marilyn are actively involved in the leadership and daily operations of the company. Mark has been involved with the Houston Association of Realtors since 1991 serving as its chairman in 1999. He has also been active with both the state and national associations serving on numerous committees and is a past director of the Texas Association and current director of the National Association of Realtors as a large broker representative.

About Zillow.com(R)

Zillow.com is an online real estate community where homeowners, buyers, sellers, real estate agents and mortgage professionals find and share vital information about homes, for free. Launched in early 2006 with Zestimate(R) values and data on millions of U.S. homes, Zillow has since opened the site to community input, data and dialogue. One of the most-visited U.S. real estate Web sites, Zillow's goal is to help people become smarter about real estate in every stage of the home ownership process -- buying, selling, remodeling and financing. The company is headquartered in Seattle and has raised $87 million in funding.

Zillow.com, Zillow and Zestimate are registered trademarks of Zillow, Inc. Better Homes and Gardens(R), CENTURY 21(R), Coldwell Banker(R), Coldwell Banker Commercial(R), ERA(R), and Sotheby's International Realty(R) are registered trademarks owned or licensed by Realogy Corporation or its subsidiaries.

SOURCE Zillow.com

http://www.zillow.com

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Better Homes and Gardens Real Estate Launches - Zibb.com

Better Homes and Gardens Real Estate LLC officially launches today with the opening of its first franchised brokerage in Northeastern Pennsylvania and the unveiling of www.bhgrealestate.com - an innovative online real estate destination that, along with the Better Homes and Gardens(R) Real Estate brand's exhaustive resource network, will help provide a more rewarding real estate experience for sales associates, brokers and consumers alike.

Sherry A. Chris, president and CEO of Better Homes and Gardens Real Estate LLC, will formally announce the launch of the new brand today at 8:30 a.m. PDT / 11:30 a.m. EDT at The Palace Hotel, 2 New Montgomery Street, San Francisco, and with a live webcast at http://tinyurl.com/65lo82.

"The Better Homes and Gardens Real Estate brand will enable brokers and sales associates to deliver a caliber of service to their customers expected under the Better Homes and Gardens name," explained Chris. "The franchise launch in Pennsylvania is the first of many new full-service residential real estate brokerages that will use the resources of Better Homes and Gardens Real Estate to meet the needs of home buyers and sellers of all generations, particularly as we continue to grow and expand in the U.S. and beyond."

This morning's press and web conference will also include: Gayle Butler, senior vice president and editor-in-chief of Better Homes and Gardens magazine; Alex Perriello, president and CEO of the Realogy Franchise Group, parent company of Better Homes and Gardens Real Estate LLC; and Thomas R. Wilkins, CEO of Wilkins & Associates Real Estate, Inc., the first franchised brokerage firm to operate offices under the new brand, which will now do business as Better Homes and Gardens Real Estate Wilkins & Associates.

"Franchising under the Better Homes and Gardens Real Estate brand will enable our already successful company to become synonymous with the attributes of the magazine: namely, quality of service, caliber of lifestyle, and trust," said Wilkins. "With the prestige of the Better Homes and Gardens name and the added resource network now at our disposal, our firm is now solidly positioned to build upon our fundamentals for long-term success."

Prior to its affiliation with the Better Homes and Gardens Real Estate brand, Wilkins & Associates Real Estate was the largest independent real estate company in the famous Pocono Mountains of Pennsylvania, serving Monroe and Pike Counties, and the historic Milford and Lehigh Valley areas. Incorporated in 1988, the company is a family-run business offering residential real estate and home buying services through a team of more than 100 full-time sales associates across seven offices. The company started with three people 20 years ago.

Blending a passion for the home and a practical, business-driven approach, Better Homes and Gardens Real Estate LLC will operate under a direct franchise business model with a focus on enabling its franchisees to create a more rewarding residential real estate experience for home buyers and sellers.

"Brokers will recognize that franchising with us is an investment in their future," said Chris. "Similarly, consumers will have an immediate connection with a brand they already know and trust. Better Homes and Gardens magazine has had a relationship with Americans for more than 80 years."

Brokers and sales associates benefit from innovative technology, proven business systems, and advanced tools to help support the growth and operation of their brokerages, including: business planning and strategic services; sales associate talent attraction and retention; training and career development programs; the latest web tools and resources; breakthrough branding; and the global resources of Realogy Corporation.

"Realogy officially welcomes Better Homes and Gardens Real Estate into our family of world-class real estate brands," said Alex Perriello, president and CEO of the Realogy Franchise Group. "There is tremendous opportunity within residential real estate markets at this time, and the launch of this new brand represents our confidence in the long-term strength of our industry for many years to come."

In October 2007, Realogy Corporation announced it had entered into a long-term agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation (NYSE: MDP), the nation's leading media and marketing company serving American women, and publisher of Better Homes and Gardens magazine. The licensing agreement between Realogy and Meredith is for a 50-year term, with a renewal option for another 50 years. Better Homes and Gardens Real Estate is Realogy's fifth residential real estate franchise brand. Realogy Corporation is the world's largest real estate franchisor.

Better Homes and Gardens Real Estate LLC is the diamond-level sponsor of Real Estate Connect San Francisco 2008, taking place at The Palace Hotel, San Francisco. Visit the company at booth #102 or follow 'BHGrealestate' on Twitter.com.

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens(R) Real Estate is an international real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a national lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. For more information, please visit www.bhgrealestate.com.

Better Homes and Gardens(R) is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens(R) Real Estate Office is Independently Owned and Operated.

SOURCE: Better Homes and Gardens Real Estate

Press Contact:
Mansfield Marketing & Communications Inc.
Donna M. Murno, 617-470-6603
donna@mcipr.com

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Tags: business   career   ceo   conference   family   gardens   hotel   housing   investment   magazine   marketing   media   nyse   online   pennsylvania   president   publisher   real estate   residential   sales   technology   training   web  

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