Industry News & Blogs

The Rise of the Data-Driven CMO - Think customers: The 1to1 Blog

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Managing the Change to e-Mobility / Capgemini Automotive Study 2012 | Publications | Capgemini

< p > New Capgemini research offers recommendations to help the automotive industry prepare for the technological change that e-mobility will drive < /p > < p > < img src="http://www.capgemini.com/m/en/tl/thumbnails/Managing_the_Change_to_e-Mobility___Capgemini_Automotive_Study_2012.jpg"

Working Person’s Store Takes a Step Ahead with Launch of Interactive Catalog

Working Person's Store introduces launch of interactive catalog, WorkWearCatalog.com, to help drive Ecommerce in a fun and innovative way.

World Market Center Las Vegas Offers Stellar Lineup of Educational and Design-centric Seminars at

World Market Center Las Vegas will present an exciting lineup of complimentary educational seminars during the upcoming Winter 2012 Las Vegas Market, Jan. 30 – Feb. 3, 2012.

Social media and mobile marketing sparks growth of couponing and discounting

Although social media and mobile strategies are revolutionizing the marketing of cosmetic and personal care products, this trend is leading to growth in couponing and price promotions, notes market researcher Kline.

CrossCap Attends National Retail Federation “Big Show” in NYC in Jan 2012 | PRLog

CrossCap Attends National Retail Federation “Big Show” in NYC in Jan 2012. CrossCap Attends National Retail Federation “Big Show” in NYC in Jan 2012 - PR11763999

Affiliate Marketing Glossary - Website Magazine - Website Magazine

Affiliate marketing is a complicated and often confusing practice for those just getting started - and even for some seasoned professionals. For many, the hardest part is simply learning all the jargon. With a vocabulary that encompasses everything from...

Virtual Goods Mean Real Money This Holiday Season « Get Elastic Ecommerce Blog

<div style="display:inline;float:right;margin-left:1em"><g:plusone href="http://www.getelastic.com/virtual-goods-mean-real-money-this-holiday-season/"></g:plusone></div> Amid economic uncertainty in the U.S., many shoppers will hold back on spending this holiday season. Research firm Kantar Retail

Content marketing contributes substantially to the bottom line

The advent of the internet brought with it opportunities and new marketing techniques. Sales people offer prospects face-to-face and verbal communication which depends on their innate ability to be successful. Content marketing provides online information that the public needs in order to make the

CRM News: Business Intelligence: CMOs, Analytics and the Great Revenue Chase

As companies head out into the brave new post-recession world, the top two goals for marketers are organic revenue growth and margin growth. To help achieve these objectives, marketing budgets grew by an average of 4 percent for 2011. The crucial question, then, is this: How do CMOs invest that

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