Industry News & Blogs

Direct marketing in the context of privacy regulation

The ever-growing volume of consumer complaints relating to unsolicited and unwanted commercial messages seems to be having a legislative effect, as the issue of privacy and the right to reject and not receive unsolicited commercial messages is a theme in existing pieces of legislation and in the

Email Advertising Direct Marketing | PRLog

Email Advertising Direct Marketing. Email Advertising Direct Marketing by iHuman Evolution is effective delivering (ROI) return on investment results $38 per every one dollar invested. Email blasts and email marketing campaign sales account for $65 billion revenue. Call 971-258-5047 - PR11733041

Three Global Trends in Direct Marketing - Think customers: The 1to1 Blog

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What's in a name Costa? - Hire Strategies Blog

Toffee or caramel. Does it really matter? In most cases it doesn’t which is what some bright spark in Costa product marketing thought. But try telling that to the kids - or the baristas! Last season(!) they had the caramel crunch which was an ice/milk/caramel sauce drink all put together using the

Christine Lien joins DEMDACO to launch plush line - 2011-06-14 15:01:05 | Kids Today

Christine Lien has joined gift manufacturer DEMDACO in the newly created position of vice president product development and sourcing - plush division. Lien, who previously served as senior VP of product development at Russ Berrie and as global brand director at Toys ‘R' Us, will lead the

CRM News: Products: Salesforce.com Gears Up for a Social, Transparent World

The shift from traditional CRM to social media is creating a new paradigm for customer interaction, and Salesforce.com offers cloud-based solutions to help companies meet this new challenge, Scott Holden, senior director of product marketing at Salesforce.com, told CRM Buyer. One of the biggest

SportsOneSource.com - Outdoor Business UPDATE

Tecnica USA's footwear division has hired Katie Gould as product and marketing manager for the outdoor and winter footwear collections......

Sure Fit appoints Nanni to svp product development and sourcing - 2011-03-04 17:58:21 | Home

New York -Margaret Nanni has been appointed the new senior vp of product development and sourcing at Sure Fit.

Interview with David Friedman, president of marketing at Sears Holdings - Direct Marketing News

E-tailing is a big part of what retail is today, says David Friedman, president, marketing at Sears Holdings Corp. He should know: Friedman, who joined the retailer in September 2010, is the former president, Americas, of interactive marketing agency Razorfish.

Start with Data in Landing Page Optimization - Website Magazine - Website Magazine

A Thorough, Modern Definition of Landing Page Optimization By Brian Deagan The term “optimization” is dangerously close to becoming a victim of overuse and relegated to meaningless buzz word status. But the word does retain a valuable definition...

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