Engage Your Subscriber's Using Interactive Media in Email

Whitepaper  |  chiefmarketer.com | Sep 8, 2008

In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity. So how can you provide relevance and create engagement?

http://chiefmarketer.com/whitepapers/bronto_0908

Using EMC's ROI Model to Uncover the Tangible Benefits and Cost Savings Generated by E-mail

Following our successful Ski and sailing trips we are now running a community gathering golf event at Hanbury Manor in Hertfordshire. Do join us - Click here for more details

http://www.e-consultancy.com/knowledge/whitepapers/96414/using-emc-39-s-roi-model-to-uncover-the-tangible-benefits-and-cost-savings-generated-by-e-45-mail-archiving.html?keywords=roi

White Paper: Multi-Echelon Inventory Optimization

Whitepaper  |  www.retailsolutionsonline.com | Mar 24, 2008

NWDCo's end customers have very high service requirements. One way NWDCo can assure that it meets these high service goals is to carry extra inventory at the DCs. At the RDCs, inventories are carried to replenish the DCs and to satisfy the RDCs' external customers.

http://www.retailsolutionsonline.com/article.mvc/Multi-Echelon-Inventory-Optimization-0002?VNETCOOKIE=NO

White Paper: Distributor Trade Loading -The Cocaine Of The

I guess we kept hoping that after Enron, Ahold, and U.S. Foodservice that these accounting issues would go away. I think that we're just getting started.

http://www.groceryretailonline.com/download.mvc/Distributor-Trade-Loading-The-Cocaine-Of-The-0001

OBS White Papers: Laura Fillmore's Speeches

How We Must Think 12/07/93 Meckler's Internet World '93 Conference Internet Publishing Seminar New York, New York Reprinted in Intelligence, Special Report No.

http://www.archives.obs-us.com/obs/english/papers/laura.htm

Integration – The Holy Grail of Online Marketing

Whitepaper  |  chiefmarketer.com | Sep 25, 2008

Executive summary: It's complex and costly to conduct online marketing campaigns resulting in diluted ROI.

http://chiefmarketer.com/whitepapers/lyris_0908

Putting the Relationship Back in Relationship Marketing - Driving Value through Customer

B2B enterprises, marketers seldom adopt a rigorous, data-driven approach to understanding and managing their ongoing interaction with customers and the impact of RM activities on their business.

http://www.e-consultancy.com/knowledge/whitepapers/99126/putting-the-relationship-back-in-relationship-marketing-45-driving-value-through-customer-engagement-and-advocacy.html?keywords=b2b

Free white paper: Seven Email Marketing Refreshes

Whitepaper  |  chiefmarketer.com | Oct 13, 2008

It's not easy to isolate areas within your email marketing in need of improvement and give them a much-needed refresh. We've detailed in our whitepaper, Seven Email Marketing Refreshes, areas to review so that you may quickly enhance your email-marketing program.

http://chiefmarketer.com/whitepapers/bronto_1016

Why Not Google Web Analytics? | Research | E-consultancy.com

This WebTraffIQ surveys 100 blue chip firms, asking why they prefer not to use Google's free analytics tool. The six key reasons why firms said they would ‘Not ‘adopt Google Analytics as their core Web Analytics solution are: 1. ABCe audited data capture and analysis systems 2.

http://www.e-consultancy.com/knowledge/whitepapers/95884/why-not-google-web-analytics.html?keywords=kpi

Improve Your Customers' Experience by Listening to Unstructured Feedback

Whitepaper  |  chiefmarketer.com | Feb 15, 2008

Executive Summary: Customer-centric companies must, above all else, be committed to incorporating the voice of their customers into all aspects of their business. What gems of information are hidden within the customer comments you receive?

http://chiefmarketer.com/whitepapers/island_data/